The FPA Highest Achievement Award is annually given to a Gold Award-winning package ranked by the judges as having contributed the most to the advancement of the industry. The 2014 winner:
Model Magic® Clear Barrier Overwrap: Converted by Rollprint Packaging Products, Inc. (Addison, IL), the overwrap is a breakthrough, crystal-clear structure that is said to provide the barrier of an aluminum-foil composite. Manufactured from ultra-high barrier ClearFoil® Z, the overwrap allows the vibrant colors of Model Magic to visibly engage consumers while the packaged product is still on the shelf. Developed by Rollprint, ClearFoil Z reportedly has the same moisture barrier as high-barrier foil structures, giving 100X better barrier than other non-foil structures and is the first transparent, flexible barrier structure capable that outperforms structures made from standard gauge foils. The Model Magic overwrap won Gold Awards for Packaging Excellence and for Technical Innovation.
Nine entries took home 2014 Gold Awards, including Lego® Hero Factory shaped, standup pouch with reclose by Sonoco Flexible Packaging; Starthene bag by Paharpur 3P; and Yoplait Go-Gurt Despicable Me 2 color-shifting stick packs by Printpack. Details on six other Gold Award winners follow:
Bonfire Wines™ Standup Pouch: Winning Gold in Packaging Excellence and Silver in Sustainability and Environmental Achievement, the 1.5-liter pouch was manufactured by Curwood, Inc., a Bemis Co. (Oshkosh, WI). Hitting all the hot buttons for next-generation wine drinkers, the pouch combines sleek lines, fashionable graphics, a sharable size, easy portability, convenient opening, and one-touch dispensing. The structure includes an OPET exterior layer, metallized core and Liquiflex® Advance™ inner layer for printability, barrier, strength, stiffness and organoleptic properties. With a reported 80%-smaller carbon footprint than bottles, the more sustainable pouch is said to keep wine fresh up to 4 weeks after opening.
FLOWPACK™ Standup Pouch: Converted by Fujimori Kogyo Co., Ltd. (Japan), the refill pouch optimizes convenience, supporting consumer’s desires for sustainable packaging solutions that do not burden their everyday lives. With easy-open and easy-pour features, refilling with FLOWPACK takes seconds, creating an experience that will keep consumers coming back. FLOWPACK’s unusual closure reportedly uses less plastic than other spouted pouches, stepping up sustainability within an already “eco-friendly” category. The single-use FLOWPACK is said to be ideal for today’s smaller and single-person households. It won a Gold Award for Packaging Excellence.
Ghost™ Anti-Counterfeit Lidding: Taking a Gold Award in Technical Innovation and a Silver Award in Packaging Excellence, Ghost is an unusual technology that creates an integrated, repeating watermark embedded in a flexible packaging material. Manufactured by Rollprint Packaging Products, Ghost is compatible with a wide range of materials. Because the watermark is added concurrently during normal processing, it can be done at little additional cost. Ghost is reportedly a very cost-effective tool to thwart counterfeiters and ensure brand protection. The high-quality watermark helps support brand identity and provides visual confirmation that the products being used are authentic.
Hillshire Brands Heat Fresh™ Pouch: Converted by Curwood, a Bemis Co., the flexible pouching material solves a long-time dilemma for microwavable sandwiches. It is said to keep the bread moist while heating the rest of the sandwich evenly and thoroughly — all in the original package. The package creates a moisture-equilibrating “steam dome” during microwaving using a proprietary non-woven bottom web and unusual top web developed jointly by Curwood and Hillshire Brands. Consumers can heat their sandwiches in one step, then easily peel the package open for serving. The pouch won Gold for Technical Innovation.
Natural Life Pinch/Slider Woven-Poly Bag: Winning Gold Awards for Packaging Excellence and for Technical Innovation, the bag was made by cei (Coating Excellence International) (Wrightstown, WI). The domestically produced, durable woven-poly bag is reportedly the first and only one currently on the market with a heat-sealed, pinch-bottom closure and recloseable slider zipper, offering brand owners a multitude of benefits including additional branding opportunities and superior retail shelf differentiation. Compared to paper bags, it features excellent strength and durability – up to a 75%-reduction in damages and losses throughout the distribution channel. The bag is reusable, recyclable and printed with 100% water-based inks.
Schwan’s Soft Serve Ice Cream Pouch: Converted by Ampac Flexibles (Cincinnati, OH), the pouch lets consumers enjoy the taste and experience of “soft serve ice cream” without leaving home. It keeps the product fresh in home freezers and is ready to use. Soft serve can be conveniently eaten from the pouch or squeezed into a cone or bowl with the appearance of coming from an ice cream machine. The custom-shaped flexible pouch and screw-top fitment together open a new home product and package category. The ice cream pouch won a Gold Award for Packaging Excellence.
Twelve entries won Silver Awards in a variety of categories. Those recognized for Packaging Excellence and/or Technical Innovation include Ajanta Paneer standup pouch by Paharpur 3P; StayClean flowwrap material by Amcor Flexibles; EcoFlex 99™ fountain beverage bag by Liqui-Box Corp.; Novel 9-layer film for dry-food packaging by Berry Plastics Corp.; TIDE detergent pouch by Flex America, Inc.; and Qrill™ Meat 20-kg bag by Flex America.
More info: www.flexpack.org