Six New Designers finalists were invited to produce their designs on 50cm Absolut Original glass bottles live, with the pieces exhibited at the show in advance of the winners being announced. Freddy Fuller an illustration student at Falmouth University will receive £500 of artists’ materials to help him continue his practice after graduation, and his work will be exhibited for one year in the foyer of the Absolut UK London offices. His work was created in celebration of Pride and features rainbow coloured portraits.
New Designers is the largest exhibition for emerging art and design in the UK, providing an opportunity for the country’s most creative and fresh thinking graduates to exhibit their work.
For the sixth year running, Absolut partnered with the exhibition to invite participating graduates to use the bottle as a blank canvas and create their own transformation of it.
The first spirit brand to forge genuinely close ties with the creative community, Absolut has been active in the art world since 1986, when it invited Andy Warhol to create the first in a series of iconic advertisements inspired by the Absolut bottle. Since then, Absolut has collaborated with more than 1000 artists on over 800 commissioned projects.
Absolut continue to grow their arts legacy by supporting and collaborating with emerging talent in the design world.
Past winners of the Absolut prize include Harriet Riddell who live-machine stitched drawings of New Designers visitors and exhibitors onto an Absolut shaped canvas, creating a vibrant and visual artwork. With the materials Harriet won in the competition, she was able to become mobile and take her stitching to the public. This has included portrait stitching at Greenwich Market and a trip around India where she live stitched her way around the country.
For the duration of the exhibition, Absolut will run an art salon where the public are invited to design their own transformation of the Absolut bottle and enter a competition to win a bar tab of £100 for themselves and five friends.
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