Amazon Prime members can use the AmazonFresh service to now order grocery shopping from a range of over 130,000 products – from a vsriety of brands from the most popular in the country to offerings from local producers.
There are one-hour delivery slots available from 7am to 11pm, seven days a week, with same-day delivery available from 5pm for orders placed by 1pm.
The online retail giant said it was essentially trialling the service in the limited postcodes to get feedback and improve the service before it is rolled out further in the UK.
Ajay Kavan, vice president of AmazonFresh, said: “The bar in grocery retailing is exceptionally high. The supermarkets and grocers are amongst the very best retailers in the world. We believe that the key to the long term success of AmazonFresh is to bring together the low prices, vast selection, fast delivery options and customer experience that Amazon customers know and love.”
Amazon recently agreed a deal with Morrisons, making hundreds of products available through its website.
The major supermarkets will likely be waiting to see how this service takes off and how much it effects their business.
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