According to Euromonitor, the global wine market is predicted to see growth in glass bottles of 2.5 billion units by 2019, and wine makers throughout Europe are seeking novel ways of distinguishing their brands, achieving shelf stand out and promoting provenance.
Ardagh now has over 150 standard wine bottle designs in a range of over twelve different colours to suit the type of wine.
Mike Dick, sales director, Ardagh Group, Glass UK, said there was evidence that the 187ml wine bottle is being favoured alongside chocolates as an occasional indulgence, and, as well as on railways and airlines, is becoming a more common site on supermarket shelves.
“We follow consumer trends very carefully and have built a degree of flexibility into our plants that allows us to respond to specific developments and customer requests.
“For instance, several customers have asked us to include 187ml single serves in our portfolio of wine, reporting an increase in consumer demand from singles, health conscious under 35s and older consumers.”
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