The global biopharmaceutical company’s Brazil base creates medicine packages reaching 38 million units of non-coated tablets, liquids, creams and ointments. This includes cartridges, blister packs, labels (including tubes), leaflets and shipping boxes.
AstraZeneca creates its packaging designs in house, but its designers felt the need to improve the quality of their art—particularly for folded boxes.
They wanted to offer virtual mockups that could show the entire package in 3D, and that could be shared with the company’s internal customers.
Esko is a global supplier of integrated solutions for the packaging and labels
Lígia Arzenares, AstraZeneca artwork development coordinator, said: “Esko was able to offer Studio, an excellent plugin tool used within Adobe Illustrator. It was what we were looking for: speed and quality, along with an easy way to create 3D artwork. Esko’s team also provided us great service and training.”
Esko Studio helped AstraZeneca create virtual 3D folded box models, which in the past was done manually on paper mockups. “Studio has become essential to help us guarantee the quality of work, avoiding surprises in the final product,” added Arzenares. “The creation of 3D packaging through Esko Studio is very fast, and it also helped to improve the designers’ productivity.”
AstraZeneca has been using Studio Toolkit for Boxes to create the structural ARD files, while Studio Designer transforms the graphic designs into 3D. They are sent to AstraZeneca’s internal customers to help them better visualize the package with regards to size, shape, how they close—and to make sure that information is printed in line with its company’s packaging trademark manual.
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