The trade body represents Europe’s leading drinks can manufacturers, including Ball, Crown and Rexam.
The new website (www.bcme.org) offers thorough, yet quick and easy access to essential information about the unique positive attributes of the beverage can, and the association’s work programme, its members and partners.
It also includes a section on sustainability, highlighting the permanent material that cans are made from and how they are suited to a circular economy at work – the most recycled package in the world with a recycling rate over 70%.
Ellen Wauters, BCME general manager, said: “With its modern design and easy-to-navigate functionality, it brings key information and latest news directly to our stakeholders. We wish it to become a “must-visit” platform for our members or anyone looking for up-to-date facts on the beverage can industry.”
Source: Packaging News | Jobs | Production | Design | Innovation » News