The company is said to offer ‘fast, effective, natural face-lift solutions with instant results’ and Bridge Media has provided the bespoke box and sleeve combination.
The new packaging which is being used for a new range of products to be sold in high-end retailers, complements FaceGym’s muscle stimulation techniques which, according to the company, offers a solution to a new generation wanting to age gracefully without needles.
FaceGym’s founder Inge Theron, spa designer and writer, came up with the idea in response to a huge increase of invasive procedures with little regulation being put in place. Concerned that more and more men and women are destroying themselves by getting botox at the hair salon or skin fillers at the dentist, she decided it was time to act and create ‘a non-invasive, zero-risk, face lifting solution that really worked’.
Bridge Media Group has produced packaging to stress FaceGym’s brand design and core values. It consists of a matt laminated and Spot UV O’Sleeve with a browser panel, a rigid box with a foam inner fitment and a 24 page manual. The foam inner fitment had apertures to enhance the FaceGym Pro unit and Gel, whilst the plug and USB cable were hidden within the foam.
“These are very high quality products and the market for them is among high-end discerning customers,” says Nik Hersey-Walker, group operations director, Bridge Media Group. “FaceGym’s customers are bombarded with messages from companies making every kind of product. We needed to make sure FaceGym’s products would stand out in packaging that puts their message across, even before they start looking at the on-pack information.”
Bridge Media Group also fulfilled the completed boxed product for onward shipment to retailers.
Source: Packaging News | Jobs | Production | Design | Innovation