To pack this new tomato brand, Pure Hothouse Foods decided to use solid board enriched with tomato plant fibres, which is uniquely produced by Solidus Solutions, manufacturer of solid board and solid board packaging.
Pure Hothouse Foods, a Canadian grower, shipper & marketer of greenhouse grown vegetables, is the first Canadian company packing tomatoes in their own plant fibres, contributing to a circular economy. During the PMA 2016 fair the Cloud 9 tomato plant packaging of Pure Hothouse Foods was reportedly much appreciated and achieved a finalist nomination at the PMA 2016 Impact Awards.
Also utilising Solidus Solutions’ tomato fibre packaging is Idyl, a French company mainly growing tomatoes and melons, Mediterranean fruit and vegetables and fresh cut herbs.
The company markets its own production as well as salads from Provence and a whole range of organic fruits and vegetables under the ‘Tribu Ecolo’ (“Ecological Tribe”) brand. Idyl has developed a department specialised in the marketing of organic fruit and vegetables because they are aware of the importance of their role in sustainable development. As such, Idyl is constantly looking for new solutions to reduce the impact on the environment. They were highly interested when they learned that Solidus Solutions had developed a process to manufacture solid board including tomato plants fibres and is now packing their organic tomatoes in Solidus Solutions trays with tomato plants fibres.
With ‘Tribu Ecolo’ Idyl wants to display a strong trademark: the trademark of partnership between agriculture and nature, the trademark that federates farmers, their suppliers and consumers, with the desire to combine economy and ecology.
Solidus Solutions earlier produced 1,5 kg, 3 kg, 5 kg and 10 kg solid board tomato trays, enriched with tomato plant fibres and even 250 to 500 g tomato punnets for consumers. With introduction of the Tribu Ecolo and Cloud 9 packaging with tomato plant fibres, Idyl, Pure Hothouse Foods and Solidus Solutions believe they are putting a step forward in turning plant rest streams into valuable and recyclable raw materials.
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