This production expansion has been implemented to meet increased demand for Co Yo, which already dominates the market with over 75% share of the sector. The facilities in Kent have increased capacity by 100% following a £500,000 investment, which has significantly added to the workforce and delivered a complete refit of the premises with state-of-the-art equipment.
Co Yo is said to be the only coconut milk yoghurt brand to produce its product on its own premises. With a number of new product launches planned for 2016 and beyond, the expansion and capability will allow the business to continue its drive for innovation in the category.
To increase rate of sale and improve on-shelf presence, Co Yo has also redesigned the pot lid on its entire range. With a cleaner look and feel, the new packaging reflects the ethos of the brand and the pure and all-natural ingredient profile of the product with 99% of each yoghurt made from nothing but pure coconut.
Bethany Eaton, founder of Co Yo, said: “To meet the increased demand for our all-natural coconut milk yoghurt, we have doubled the size of our production facilities in Kent and invested in state-of-the-art equipment so we can further drive innovation in the category.
“Our fresh redesigned pot lid ensures CO YO has greater brand presence on the shelf, while highlighting the quality ingredients that make up the yoghurt. Indeed, a whole coconut goes into every 100g of CO YO and the product is free from dairy, lactose, gluten and soya.”
The Co Yo varieties are available nationwide at Waitrose, Ocado, Tesco, Whole Foods Market, Planet Organic, Selfridges and over 1000 independents.
Source: News – Packaging News | Jobs | Production | Design | Innovation
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