The new sugar free Coca-Cola is designed to encourage more people to choose a no sugar option.
The new look bottles have been designed in line with the company’s One Brand marketing strategy. The new design incorporates the Coca-Cola red disc which has become a signature element of the brand, synonymous with great taste. The new identity will run across the entire range.
Leendert Den Hollander, general manager at Coca-Cola European Partners, said: “We know that millions of people across the UK love the taste of Coca-Cola Classic so we’re excited to unveil the new Coca-Cola Zero Sugar. We already offer a number of great tasting drinks with no sugar but with Coca-Cola Zero Sugar we’ve spent years developing this new recipe to get even closer to the taste of Coca-Cola Classic without the sugar.”
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