The group renewed its brand in order to strengthen its corporate identity and enhance brand Comexi in the flexible packaging field.
Comexi is presenting its renewed image at Drupa. In recent months, the company has developed the corporate image project in order to “emphasise the Comexi brand and give it greater presence”, said David Centelles, marketing director at Comexi.
In this sense, the most visible change is the removal of ‘Group’ in the new corporate brand with the aim of enhancing ‘Comexi’ as the main identification element and to place it as a basis for positioning the company in the market.
The Comexi logo has also evolved into a more modern and distinctive aesthetic with a higher marked typography.
Comexi designed its new brand image thinking also to accompany the nomenclatures of all its product lines, as well as the Technology Centre Manel Xifra i Boada. From now on the centre will be identified as ‘Comexi CTec Manel Xifra i Boada’ in order to reinforce its external linkage with the company.
“Our goal is to project a joint and unified brand of the various lines forming the group”, added Centelles.
The renewal process has been completed with the launch of a new website with a smart visual and easily navigable image, which, according to Comexi, makes it a site closer to the customer and perfectly adapted to news technologies.
“We are very close to our customers and the web is now clearly designed for them”, stressed Centelles, who added, “Our solutions are now more visible and more accessible”. Besides, the web reinforces one of its values, proximity.
The company will launch its website in 9 languages and facilitating interaction with the actors in the flexible packaging field.
Within the renewing image project, Comexi will also launch the new website of CentreTechnology Manel Xifra i Boada. From now on, Comexi CTec will have on the network a more modern image that seeks ties with the graphic arts industry, making available to its customers different training activities, counselling and testing.
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