Created in the company’s Viking style brewery, Aegir decided to move from bottles to cans in recognition of the many benefits of metal packaging, particularly the sustainability angle.
Aegir opted for the Crown 360 End – the world’s first full aperture end for 2-piece beverage cans. The entire lid of the can is removed, allowing the consumer’s sense of smell to engage with the contents within.
Evan W. Lewis, founder of Aegir Bryggeri, said: “Cans were the obvious choice for us as they deliver on many levels – from taste and quality to portability and sustainability. Working with Crown has truly helped us to realise that potential.”
Matt Twiss, marketing & business development director at Crown, added: “We are delighted to be partnering with Aegir. The brewery clearly recognises the inherent benefits metal packaging has to offer in terms of brand promotion and also, importantly, its credentials from a sustainability perspective. Metal packaging is 100% recyclable, and unlike most other packaging materials can be infinitely recycled with no loss of physical properties – a message we continue to reinforce through the Metal Recycles Forever campaign.”
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