According to the inline digital printing company, more than 2,000 visitors stopped by its stand during the two-week exhibition, helping to generate a significant number of new business leads and orders.
The company has extended its intellectual property portfolio and introduced its Variprint solution to the market, which provides the ability to deliver real time messaging and variable data on pack with a selection of single colours – described as a breakthrough in laser inline digital printing.
Throughout the show, the team presented live demonstrations of the technology’s capabilities in case coding, labelling, product coding and folding cartons. At its core is laser reactive, colour change pigment technology which is supplied to ink manufacturers and suppliers around the world.
The pigments are incorporated into finished coatings and inks, which are supplied to printer converters, who apply the laser reactive ink to a substrate, using their conventional print methods, before sending the coated substrate to the end user packer filler for inline digital printing with a high speed laser print engine.
Five new partnerships were announced during Drupa, including Ricoh, a technological market leader in the labelling and marking industry; laser system provider KBA-Metronic; MACSA ID, a leader in laser technology, and one of the top two companies in the world specialising in laser digital printing; digital printing solutions provider, Xerox and ink supplier Flint Group.
Chris Wyres, DataLase chief executive, said: “We are building a global network of strategic partners to deliver inline digital printing solutions and enable brand owners and retailers to engage in real-time marketing.
“In addition, the DataLase team is expanding rapidly with new appointments in North America and Asia supporting our fast growth of the install base. With business rapidly expanding across food and drink, pharmaceutical and personal and household care markets, the number of applications the technology is now being used for is increasing all the time. Drupa has been a phenomenal success, providing the perfect platform to showcase our unique inline digital printing solutions and the value they deliver to brand owners.”
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