Historically, label converters have combined multiple print technologies in one job to achieve certain performance, aesthetic effects or embellishments common mostly in wine, spirits and personal care labels.
The process of printing digitally and then adding varnishes, foil and other embellishments with an analog device is suited to short runs.
HP says it has changed the rules of digital label printing by enabling converters to fully leverage the increase in digital printing capacity, showcasing a fully integrated, single-pass digital combination print process for the labels market.
Bringing digital printing advantages to embellishment printing, the technology was shown as part of an HP Indigo WS6800 Digital Press, demonstrating an efficient all-digital solution for high-value label production.
Alon Bar-Shany, general manager, Indigo division, HP, said customers will be able to print spot and tactile varnishes, cold foil, embossing and other effects as well as variable embellishments powered by HP SmartStream Mosaic in one end-to-end digital combination printing process.
The solution is designed to enable label converters to help brands enhance their products’ shelf appeal, increase their agility and reduce time to market, while removing existing production bottlenecks.
“Embellishments are an effective way for brands to increase their products’ shelf appeal, but the current analog production methods are complex, inefficient and expensive,” said Bar-Shany. “HP Indigo digital combination printing digitalizes one of the remaining conventional production bottlenecks and will allow our customers to produce highly-decorated labels in a simple, efficient and fully automated process, without plates, tooling or mechanical pre-press, bringing the digital revolution to new areas of the label market.”
The solution will target all levels of production capacity at up to 40 meters per minute with the HP Indigo WS6800 Digital Press and up to 80 meters per minute with the HP Indigo 8000 Digital Press and offer the same application versatility as the press in use.
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