The company’s appearance at the show resulted in the biggest sales days in its history.
Increasing the size of its 2012 stand threefold, the provider of digital enhancement solutions for the graphic arts industry took the opportunity at Drupa to present its new enhancement solutions to customers and prospects, smashing sales targets in the process.
While the Scodix Ultra Pro Digital Enhancement Press – Scodix’ most popular and productive press – represented the majority of sales, the drupa-launched Scodix E106 Digital Enhancement Press for the Folding Carton market also made a big impression with sales closed and letters of intent reaching double digits at the show.
“100 new customers in 11 days is unprecedented for the company,” effused chief executive Roy Porat, “Digital enhancement is becoming increasingly popular, and we see huge potential in the near future. There’s still a lot of untapped opportunity out there, but drupa 2016 has gone some distance in remedying that. It seems we have fulfilled predictions by industry commentators at drupa 2012 that digital enhancement, and Scodix itself, is the one to watch.”
Scodix Digital Enhancement Presses offer up to nine visually striking and tactile finishing options. A huge range of samples were available for Drupa visitors to experience and enthusiasts were able to have their photograph taken and enhanced in gold foil – with no CMYK print – attracting big crowds as the finished items came off the Scodix Ultra Pro with Foil Station.
Scodix finishing is compatible with offset, digital and laminated print.
“There was a great buzz around drupa and we certainly saw the benefit of that on the Scodix stand, as sales doubled and doubled with each new day,” added Porat.
“Following a hugely successful launch in 2012, Scodix saw its customer base grow from 12 to over 200 customers and drupa played a crucial role in that accomplishment. We hoped for similar success in 2016 and the show has exceeded all expectation, not only in terms of sales numbers but boosting our profile on an international level too, with orders coming in 21 countries across all five continents. Scodix’ vision to ‘enhance your competitive edge’ and drupa’s message of ‘touch the future’ went hand-in-hand for us at the show and we saw these synergies demonstrated by phenomenal business results.”
Source: Packaging News | Jobs | Production | Design | Innovation » News