DS Smith’s UK packaging division has helped produce a streamlined packaging design for Aquascutum.
The clothing retailer has been synonymous with fine British craftsmanship and technical innovation since 1851.
Aquascutum tasked DS Smith with producing packaging that was less bulky for internal operations, which had previously caused supply chain inefficiencies.
The packaging giant applied its PackRight process, collaborating with Aquascutum to gather insight and develop a solution for the supply chain.
The new efficient pack is smaller, solving Aquascutum’s transport and supply chain issues. It uses fewer materials, resulting in reduced costs and environmental footprint. And additionally, it features a sleek, elegant design that is consistent with customers’ expectations of the Aquascutum brand.
Serena Fortuna, e-commerce manager, Aquascutum, said: “Both from a business and consumer perspective the new packaging is fantastic. It conveys the message that we’re a luxury brand, and reflects the value and quality of our products.
“Customers have actually requested extra boxes to use as gifts because they are so pleased with them! It’s been great working with DS Smith on this project, and we hope to further our package solution with them to continue to provide our customers with the best possible service.”
Tony Foster, of DS Smith’s UK Packaging Division, said: “For our customers, packaging isn’t just a means to protect content, but central to how customers perceive their brand. We were proud to deliver a product that not only upholds Aquascutum’s long heritage of quality craftsmanship, but is also built to face the realities of contemporary supply chains. Innovation is at the heart of our business and we’re always striving to deliver packaging solutions that help our customers achieve more, this includes strengthening their brand awareness.”
Source: Packaging News | Jobs | Production | Design | Innovation