Headed by Alan Davies, a creative manager formally with chocolate-maker Thorntons, The Design Hub brings together structural and creative packaging design with manufacturing capability, to reduce complexity in the supply chain and deliver engaging solutions.
The global packaging company already has a design centre in Northampton and a design studio in Nottingham, and various outposts at multiple sites but, said Davies, the company is now ramping this up to the next level.
“The interactive design process leads to better branding for the product. We help get better shelf appeal by providing a good buying experience for the consumer and then establishing a stronger connection with the brand. Whereas the packaging plays an important part now, it could play an even bigger part in the future,” explained Davies.
Rupert Taylor, Essentra’s global category manager – healthcare and personal care, told Packaging News the new service will help streamline the creative and manufacturing process – reducing the number mis-communications in the chain and delivering better solutions.
“We want to provide differentiation; we win when customers get the products they need, differentiate their brands and product on shelf, and we help customers get there faster through our offering of structural design, creativity and project/ process management. Through our research we know that potential clients need help. If they want a partner – to make their life easy, that’s what we are here for.”
Essentra’s creative packaging and structural design has used features such as embossing, debossing, braille, micro-perforations, window patching, hot/cold foiling, specialist inks/varnishes, multi-peal options, specialist gluing solutions and coatings.
The company’s packaging offer includes a wide range of cartons, leaflets and labels, as well as key components to improve ease of assembly and reliability of point of sale displays.
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