The findings come from the YouGov survey commissioned by Friends of Glass, the community that prefers to choose glass for taste, health and the environment, which also shows that the humble pint glass could be part of the reason why women are put off drinking beer today. 47% of women think that a woman drinking from a pint glass can be seen as unfeminine and the majority (43%) would choose to drink beer from a continental lager glass when given a list of glassware options.
Rebecca Cocking from Friends of Glass says: “Glass is noted for its properties when it comes to preserving the taste of food and drink, and beer is no exception. The women interviewed clearly identified this but what is really interesting here is their thoughts about the pint glassware beer is typically served in. With the rise of craft beers in Britain and Golden Ales tipped as the new taste of summer, a move towards seeing more continental style glassware in pubs, bars and restaurants may help move away from this outdated stereotype.”
When questioned further, 39% of the 1,000 women who took part in the survey, said that using an ‘elegant’ glass for beer would help change the image of beer as a man’s drink and a quarter said that using an elegant glass would make drinking beer more pleasurable (25%).
And when it comes to the best material for preserving beer’s flavour, one thing is perfectly clear amongst women. A resounding 84% of the women surveyed said that they thought beer would taste best when it had come from a glass container.
Jane Peyton, Britain’s first beer sommelier of the year (2014-2015) who has been working with Friends of Glass to highlight the role glass plays in the beer taste experience says: “Women and beer is a fascinating area as there are so many anomalies when you talk to women. They think they don’t like bitter flavours yet many of us love to eat rocket and drink coffee. However, one resounding fact that comes out when you talk to women is that glassware normally used to serve beer in pubs in Britain can be off putting. This survey confirms my suspicions that it’s not about taste for many women but about presentation of this wonderful gift from nature.”
With new hybrid styles of beer emerging from independent craft beer producers and the rise of Golden Ales, beer offers many flavours for both sexes. Over one third of women who drink alcohol surveyed said that they had tasted craft beers (39%) and 66% of these women felt that they offered an interesting range of flavours. 59% stated that the taste is flavoursome full bodied (42%), aromatic (23%) and fruity (19%). Nearly one quarter of women who have tried craft beer said that they thought craft beers are more fashionable (24%) and one fifth thought they were modern (20%).
The survey was commissioned by Friends of Glass as part of the campaign’s theme of taste for 2015.
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