Hasbro has announced that it will begin using plant-based bio-PET for blister packs and plastic windows in its product packaging starting in 2019.
According to Hasbro, utilizing bio-PET plastic is another important step in its sustainable packaging journey. In 2010, the company eliminated wire ties and, in 2013, replaced polyvinyl chloride with PET. In 2015, Hasbro achieved 90%-recycled or sustainably-sourced paper for packaging and in-box content and moved from PET to rPET in 2016.
Moving forward, Hasbro will use bio-PET plastic made with 30% plant-based material derived from agricultural byproducts. Says Hasbro, this shift in material builds upon its efforts to continuously enhance the sustainability of its packaging and enables the company to develop packaging that is less reliant on non-renewable resources.
“At Hasbro, we take pride in designing for the environment and believe that every package makes a difference,” saysKathrin Belliveau, Senior Vice President, Global Government, Regulatory Affairs and Corporate Social Responsibility, Hasbro, Inc. “We’re proud of the strides we’ve made to advance the sustainability of our packaging, and we know our consumers care deeply about this. We see every day as a chance to do better, and through actions like this, we are developing a more sustainable business and reducing our environmental impact.”
Hasbro ranked No. 3 on Newsweek’s 2017 Green Rankings, which assesses the 500 largest publicly-traded companies in the U.S. on overall environmental performance. The company was ranked No. 1 on the 100 Best Corporate Citizens list for 2017 by CR Magazine, and was recognized as a 2018 World's Most Ethical Company®by Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.
Source: Packaging World - Packaging news, trends & innovations