Not many people have but the odds are that you have seen several hundred just in the last week. Shrink Sleeve Marketing is a major marketing tool used by the biggest brands in the business. When you walk through a grocery store and you see the 20 ounce and 2 liter Coke, Pepsi and other soft drinks, they all come in identical clear plastic bottles. The only thing that lets you tell one from the other is their shrink sleeve labels. That is the thin plastic film that has all of the corporate information, giveaways and nutritional information printed on it. It can be used on products ranging from soft drinks to laundry powders because it is so economical and easy to use. It is especially helpful for very odd or irregularly shaped products. If you have a shampoo bottle that looks like a palm tree then you are going to have a difficult time finding a standard label that will fit it properly. A shrink sleeve is very malleable and can conform to almost any shape. Shrink Sleeve Products are made from a lot of different kinds of material including PVC, PETG, OPP and OPS. The different materials can change the way that graphics look on the label so it is best if the printing is left to a Shrink Sleeve Manufacturer.
They have gained a lot of popularity with the products that need to be tamper proof. A product with a standard label has to depend on its cap for its security measures but Shrink Sleeves can give your product unmatched security. The shrink sleeve can be made to cover the container completely, including the cap. Then if the product has been tampered with it will be obvious to the customer. All that they need to do is look to see if the label is intact and then they will know that it is safe.
Shrink sleeves are also a great way to provide extra real estate for marketing material. It will give the product a 360 degree decoration that can be used to show off your advertising. They are especially popular for use on clear packaging. Food is often packed in a clear package so that you can see what you are buying and make sure it looks appetizing. So, you would not want to cover that with an opaque label because it would defeat the purpose.
Source: Shrink Sleeve Blog