President John Hazen commented, “We’re very pleased to have impressed the judges. Each award is validating alone; a combination of custom work we produce from the concept forward in our holographic lab and popular materials we stock to convert, as a whole they demonstrate Hazen’s versatility and exceptional ability to develop materials that ignite interest and turbo-charge sales in a wide variety of applications and markets.”
Hazen received a “Technical Award in the Nonfood Category” for Titleist Pro V1® and Pro V1x™ premium golf ball sleeves and folding cartons featuring a rich, glowing finish created by transfer-metallizing film and laminating it to board, which Hazen completes in house. In addition to delivering a stunning result that is twice as bright and reflective as foil, the surface achieves source reduction (95+ percent less aluminum) and enhances recyclability, while improving folding, gluing and filling operations. Hazen also received a technical award in “Healthcare, Cosmetics and Toiletries” for metallizing and converting setup boxes for Procter & Gamble’s Gucci Pour Homme and Made to Measure gift sets. Hazen metallized and laminated polyester with an Ultracure® coating to to 80-pound litho paper that lays flat and stays flat for a luxurious package that resists fingerprints.
AIMCAL judges awarded marketing honors to Hazen in multiple categories. In “Retail Label,” Hazen was recognized for a custom holographic label for Warner Home Video’s 75th Anniversary Limited Edition of the Wizard of Oz. The 80-pound litho label features Hazen’s signature “lay-flat, stay-flat” properties, precisely registered custom holography as well as embossed lettering. In “Healthcare, Cosmetics and Toiletries Packaging,” folding cartons for Ultradent Opalescence® Go™ Tooth Whitening System gleaned top honors for an eye-catching double rainbow hologram and die-cut “bubbles:” Hazen metallized Double Rainbow Holographic film and laminated it to solid bleached sulfate (SBS) to deliver a compelling package that simulates motion on the shelf.
Custom holography earned Hazen the marketing award in “Nonfood Packaging” as well, for Pure Fishing’s Spiderwire® Stealth® Glow-Vis Braid™, in a package for a unique fishing line. Hazen collaborated with Olympak Packaging and Printing to design a mesmerizing hologram, applied an embossable coating to polyester film, embossed and metallized the holograph, then laminated it onto recycled paperboard and sheeted it for printing in register.
In “Decorative/Display,” Hazen Paper hit the bull’s-eye when providing the digital substrate for a poster designed by Dwight Maddox for Don Miggs’ pop/rock band miggs to be printed on an HP 7500 Indigo digital press. Hazen Burst Holojet® Indigo-compatible transfer-metallized digital stock features a final coating that ensures that the surface is receptive to ink and can be autographed. Finally, in the “Other” category, Hazen custom holography won over the judges with an album cover for Gap Dream’s “Shine Your Light” (Burger Records). Hazen created copyrighted holograms for front and back, and transfer-metallized the film to SBS, precisely registered for printing.
“It was quite a night,” sums up Hazen. “Our people are talented and dedicated to producing exceptional work, and we are fortunate to be able to collaborate with so many creative and professional designers and printers and box converters: it’s rewarding to garner the recognition for jobs well done.”
Founded in 1925, Hazen Paper Company is a premier paper converter specializing in holographic origination, film, foil and paper lamination, transfer metallizing, gravure printing, specialty coating and rotary embossing. Headquartered in Holyoke, MA, with additional satellite facilities in Osgood, IN, and Housatonic, MA, Hazen produces specialty materials for worldwide use in retail display and POP, luxury, entertainment and media packaging, bookbinding, scratch–off lottery and other security-related tickets, tags, and labels, as well as fine art applications. Hazen has certification to supply converted paper and paperboards that are FSC, SFI and PEFC certified. For more information, visit www.hazen.com or www.aimcal.org/awards/product-competition.aspx, or call 413-538-8204.