Spiridonov will be based in the agency’s London office. The company said his industry knowledge and experience in building FMCG brands makes him ideally suited to the role.
“Hornall Anderson has a truly unique agency culture, where the design quality is supported by strong convictions, amazing talents and uncommon perspective on the role of brands in consumers’ lives,” said Spiridonov. “In the context of an ever more competitive consumer goods industry, we aim to deliver solutions that push the boundaries of product development beyond the usual level of commodity. My background in working on integrated accounts will help to consider the brand experience as a whole, allowing us to grow our engagement with our clients and driving results for them and for us.”
“We are excited to have Evgueni on our team,” added Kim Van Elkan, Hornall Anderson’s managing director. “His strategic mind and extensive background in taking forward global accounts will be key to enabling us to develop our business and create inspiring work for our clients.”
Most recently Spiridonov was a business director at 1492. Having worked in the design industry for 12 years across Europe and the US, he contributed to growing consumer brands such as Lucky Strike, Tanqueray, Winston and Calvin Klein.
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