The Industry Council for research on Packaging & the Environment (INCPEN) said the new site – at http://neatstreets.co – features a variety of case studies of anti-littering campaigns from around the world.
Organisations are able to share and promote their own projects by completing an online form.
The launch of the website follows the success of Hubbub’s recent UK Neat Streets project in London, which saw a reduction in litter of 26% over a five month period.
Simple but effective measures were used, such as making bins more colourful and visible and a ‘voting butt bin’, which encouraged people to vote with their cigarette butts about topical sporting questions.
“The ambition is to create a ‘Trip Advisor’ type site where people will be able to build on the learnings that we have collated,” said Trewin Restorick, Hubbub chief executive. “Hopefully it will become a place where good ideas can grow and be shared.”
Jane Bickerstaffe, INCPEN director, added: “Littering is a worldwide problem and one of the best ways of dealing with it is through creating greater awareness of the issue and providing education and advice on how to combat it. There are many different groups and organisations involved in anti-littering campaigns. We need to learn from each other’s experiences and share our findings in order to achieve the best results, and this website offers the ideal forum.”
Neat Streets projects have been introduced in Edinburgh, Manchester and Birmingham.
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