The paper board food packaging company will be featuring the globally-recognised pink ribbon symbol on its paper board hot drinks cups.
International Paper Foodservice Europe has pledged an initial sponsorship fee and further funds raised per cup sold.
Promotional sales of the Pink Ribbon hot drinks cup are expected to be particularly pertinent to tie-in with International Women’s Day in March and Breast Cancer Awareness month in October.
David Lawlor, sales and marketing director of International Paper Foodservice Europe, said: “When we started to look at what we could do to increase our support of charities, introducing the Pink Ribbon cup to the UK in support of a breast cancer charity seemed like an obvious step. However, to really make an impact we need the support of retailers to help roll out this initiative and make a real difference to breast cancer patient outcomes.”
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