The photo depicts a standard white iPhone box which is unfolded and has what appears to be a gold iPhone 6s Plus on the front, a gold Apple logo on the bottom and “iPhone 6s Plus” written on the side.
A brand new feature on the box appears to be wallpaper featuring a black and gold fish.
Apple is expected to announce both the iPhone 6s and iPhone 6s Plus at a 9 September event.
The company is also expected to finally unveil its new Apple TV with a new touch-based remote and full App Store.
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