Attendees at the event, which takes place on 10-11 May 2017, will be able to delve further into the company’s Tailor Made service, which has been launched to allow brands to develop unique, custom-made paper solutions for brand presentation and packaging.
Susan Wilson, group packaging director at James Cropper, said: “We’ve always focused on creating personalised solutions for brands but now, with Tailor Made, we’re taking our bespoke service to a new level – and we’re sure it will be well received in a city as stylish as New York. With a wealth of experience in the world of premium and luxury, we’re very aware of how important it is for luxury brands to stand out and express their individuality through their packaging, and we’re here to work closely with them to facilitate that.”
The Tailor Made service offers a wide range of bespoke solutions, with clients able to choose everything from the individual fibres used to make paper to the ways they’re engineered, coloured, embossed and converted.
James Cropper expects retailers looking to boost their environmental credentials to be impressed with its policy of all fresh fibre being sourced from sustainably managed forests, as well as its use of ingredients such as coffee cup fibre or post-consumer waste.
Ivan Iannetta, packaging industry expert and US sales manager at James Cropper, said: “The Tailor Made service allows clients to focus on their vision and let their imaginations run wild, enabling them to tell their story through paper and packaging. We bring these ideas to life, using the experience, tools and expertise we’ve developed over almost two centuries.
“Our rich papermaking know-how and capability, combined with an innovative approach and superior craftsmanship, mean that the creative possibilities of such a versatile product are virtually endless. The result is a truly custom-made and sustainable paper that perfectly complements and elevates a brand’s offering.
“James Cropper takes great pride in producing papers with a difference, unique to each brand. Combining our world-leading skills in colour-matching and post-production capabilities – such as embossing, laminating and coating – enables us to create papers for an extensive range of retail applications across presentation boxes, retail display, luxurious packaging and beautiful bags.”
Source: News – Packaging News