The packaging firm started by targeting Ebay sellers who were either innocently or deliberately passing off the Jiffy name by incorrectly listing products ‘Jiffy Bags’.
At the start of the campaign around 70% of products being sold erroneously on a page on the online marketplace as Jiffy products – which has now falled to less than 20%.
Fiona MacDougall (pictured), sales and marketing director of Jiffy, said there are two issues at stake – traders using the name generically without the understanding that the Jiffy name is a trademark, and people using the firms trade name intentionally.
“We are very pleased with the results of the brand protection initiative, and we will continue the process as we are now looking closely at online sellers in other marketplaces. It is really important that we protect and support our partners and customers who have bought in to the Jiffy brand and everything it stands for.”
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