The Chicago-based firm says this is the first product on the market that offers consumers a hot, savory egg scramble in under two minutes, just by adding one fresh egg. With a combination of convenience, freshness, and great taste,Just Crack an Eggis an attractive breakfast option for Americans with on-the-go lifestyles.
Each individual serving cup contains a combination of diced vegetables,Oscar Mayerbreakfast meat,KraftNatural Cheese shreds, andOre-Idapotatoes. All the consumer need do is add a fresh egg, stir it up, and microwave for a hot and convenient breakfast – all in under two minutes.Just Crack an Eggcomes in four varieties, including:
Denver: Ham, Mild Cheddar Cheese, Onions, Green Peppers, and Diced Potatoes
All American: Uncured Bacon, Sharp Cheddar Cheese, and Diced Potatoes
Ultimate: Sausage, Mild Cheddar Cheese, Onions, Green and Red Peppers, and Diced Potatoes
Rustic: Turkey Sausage, Mozzarella Cheese, Mushrooms, Onions, Red Peppers, and Diced Potatoes
“We know that consumers aren’t happy with their current weekday breakfast options, and we saw an opportunity to reignite consumers’ love of a hot, filling breakfast,” says Greg Guidotti, Head of Marketing,Just Crack an Egg. “Too often, their busy lives force them to make compromises and trade-offs around breakfast when it comes to taste, convenience, and freshness.Just Crack an Eggbridges that divide, making it easy for them to have a savory breakfast scramble that can fit into even the fastest morning routine, any day of the week--all with just the crack of an egg."
Just Crack an Eggis available in the egg section at stores nationwide for an suggested retail price of $2.49 per cup. Few specifics on packaging materials or suppliers are available, though a Kraft Heinz spokesperson says that Kraft Macaronii & Cheese uses a similar container for Easy Mac cups. Refrigerated shelf life, she adds, is about 75 days.
Source: Packaging World - Packaging news, trends & innovations