The agency was tasked with adapting the Castlegy identity for implementation across the new variants in the range, and the development of packaging artwork through to launch.
The packs incorporate a simplified and re-positioned logo. According to Who Dares Design, the brand is anchored separately at the top of the designs to “compliment the streamlined proportions of the can packaging, while being immediately recognisable as part of the Castelgy family”.
In addition, a combination of elegant and bold typography has been used to communicate the flavours along with bright green and silver background colours to differentiate between the standard and diet tonic variants.
Packaged in 250ml aluminium cans that contain one serving, these products are now on-sale nationwide.
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