The facility, based in Milton Keynes, offers interactive touchscreens, protective packaging design software, a printer/cutting table, packing benches and a showroom featuring innovations from global supply partners.
The lab is intended to educate customers and design bespoke packs for products, which could reduce costs, storage, transport and returns. The lab also intends to speed up the process of a bespoke pack.
Ivor Gray, commercial director of Macfarlane Packaging, said: “The Macfarlane Packaging Innovation Lab is a stimulating, open, dynamic and engaging place. Innovation starts with the people who work for us and our Innovation Lab has been designed to ensure that there are no bounds to their imagination when seeking out smart solutions for our customers. We want to convert our customers’ challenges into ideas.”
Donna Lynch, new business development director of Macfarlane Packaging, added: “For the first time, customers will be able to access in one location the latest technology and expertise in a creative environment designed to solve the wide range of packaging challenges they face in their business, whether that be storage, transport, packing, damages and returns or customer experience.
“Our Macfarlane Packaging Innovation Lab has been designed to problem-solve from start to finish in one location, providing creative solutions that customers can touch, see and take away with them – sometimes even on the same day. We’re confident that this will help our customers to save time and money by providing a bespoke solution to their packaging challenges faster than ever before.
“We have already arranged creative days at the Innovation Lab with a number of customers, including Home Retail Group and FEELUNIQUE. We expect it to prove particularly suitable for online retailers, addressing such important areas as click and collect, damages and returns, customer experience, automation, load containment and speed and ease of packing.”
Craig Wheeler, ecommerce/retail operations director of premium online beauty retailer FEELUNIQUE, said: “I’m confident that this facility could make a big difference to online retailers such as FEELUNIQUE, for whom the customer experience is vitally important. The online retail environment moves at a terrific pace, so being able to bring even our most demanding packaging challenges to Macfarlane and work with them in one location with access to the latest packaging technology and materials to create a solution that meets our needs is a major step forward.”
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