Source: WhatTheyThink.com Printing Industry News
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Madison Advisors Introduces optiMA Methodology for CCM
A modular single- or full-step approach for optimizing CCM
In 2018, success in every market environment will be dependent upon the ability to navigate a communications landscape that continues to rapidly evolve. This will require strategic attention to development of a plan that ensures your customer communications management (CCM) processes connect with measurable data. The good news is that Madison Advisors has a methodology that can assist organizations with these challenges.