With plain packaging yet to be seen as an effective force in reducing smoking levels in Australia where it has been in force since 2012 the court ruling although not surprising is disappointing. If the Australian example is further followed in the UK the growth in the illicit trade based upon HM Treasury figures will see tax losses approaching £30bn being reached over a 12 month period.
Plain packaging has yet to prove anything other than its introduction on 20 May this year will lead to a loss of revenue to the Government, expropriation of Intellectual Property Rights and brand ownership and identities.
UK Packaging has seen the significant reduction in the sector with the closure of three printing plants and reductions in labour in other packaging supplying businesses.
In addition a reduction in marketing and design activities from London based organisations will see greater losses of added value manufacturing and tax revenues.
The attention will now turn to other sectors where pressure will be exercised to attack brands and packaging with Public Health England already calling for plain packaging for alcoholic products.
The future will really be a test of nerves for the packaging industry where areas of consumer product branding could be faced with design regulations significantly affecting the production value of their businesses.
Source: News – Packaging News