In collaboration with Hazen Paper Co., the design of the Envi Card, which already has all of the functional criteria of plastic gift cards including accepting magnetic stripes, signature panels and embossing, is now available with unique eye-catching holographic elements. Hazen Paper’s patented film-free transfer metallized Envirofoil® is a perfect pairing with Monadnock’s Envi Card stock creating amazing possibilities for gift cards and carriers.
"Many top brands around the world already leverage Monadnock’s Envi to offer gift cards that are both sustainable and customized to their look and feel,” said John Hazen, President, Hazen Paper. “Incorporating our custom hologram capabilities, we can deliver an even more differentiated brand experience at gift card malls.”
Customers are becoming increasingly environmentally conscious, so the ability for brands to offer gift cards made of paper rather than plastic holds enormous appeal. Roughly three billion gift cards are sold each year, 99 percent of which are currently made of non-renewable PVC. Monadnock and Hazen are offering a renewable, fiber-based alternative - Envi Card with Envirofoil – that is recyclable in the mixed paper bin.
“Sustainability is ingrained in our everyday business practices and is represented in our high-quality paper solutions, which offer a renewable and recyclable alternative to plastic,” said Richard Verney, Chairman and CEO of Monadnock. “This enhancement will allow the look and feel of brands to come alive more than ever before and in a more sustainable way.”
If you are a brand looking to make a bigger impact with your gift and loyalty programs, contact Monadnock for samples and more information.
About Monadnock Paper Mills
Monadnock Paper Mills (MPM) provides and custom engineers a diverse range of products including technical/specialty papers, and premium printing and packaging papers for leading brands worldwide. The company’s ENVIPortfolio® of products features fiber-based solutions that replace plastic for uses such as gift cards and tags. Its technical papers are used in medical and pharmaceutical packaging, construction, interior design, manufacturing and other specialty applications and markets. Working as a true partner with its customers, Monadnock’s technical expertise and agility result in products that lead the market in innovation and quality. With a passion for the environment and ingenuity, Monadnock turns ideas into reality. For more information, visit the company’s website at www.mpm.com, or connect via Twitter @MonadnockPaper, LinkedIn or Facebook.
About Hazen Paper Co.
Founded in 1925, Hazen Paper Co. is a premier paper converter specializing in holographic origination, film, foil and paper lamination, transfer metallizing, gravure printing, specialty coating and rotary embossing. Headquartered in Holyoke, MA, with additional satellite facilities in Osgood, IN, and Housatonic, MA, Hazen produces specialty materials for worldwide use in retail display and POP, luxury, entertainment and media packaging, bookbinding, scratch–off lottery and other security-related tickets, tags, and labels, as well as fine art applications. Hazen has certification to supply converted paper and paperboards that are FSC-, SFI- and PEFC-certified. More info: www.hazenpaper.com