The Sunday Telegraph reported that the strategy will include £60 fines for drivers caught throwing litter from their car. There will also be a strategy to target fly tipping with councils instructed to end the practice of charging people to use tips.
INCPEN said it welcomed the Litter Strategy for England and hoped it would stimulate a new approach, creating a sense of “community and civic pride”.
The organisation added that good local initiatives had been unable to shift behaviour and there had been no government leadership. It added that money used by local authorities to clear litter could be better spent.
INCPEN Director Jane Bickerstaffe said, “Bottles, cans and wrappers don’t litter themselves but it’s a bad advertisement for a brand to have its name literally in the gutter. That’s why INCPEN supports comprehensive anti-litter campaigns, commissions research and encourages the use of anti-litter messages.”
A Coca-Cola European Partners spokesperson added: “We agree that much more needs to be done to tackle anti-social littering behaviours and we welcome the new approach outlined by Defra in this far-reaching strategy. All of us – consumers, local authorities, government and business – have a role to play in improving our environment.
“Therefore, we are pleased to have been invited to join Defra’s new expert group to provide advice to the government on issues such as how best to increase the recovery of plastic drinks containers and reduce littering in the process. We have long been committed to taking the necessary action to improve the sustainability of our packaging and look forward to working with other like-minded organisations to explore new ideas and approaches that will support the overall ambitions of this strategy.”
Source: News – Packaging News