The Italian bioplastics company joins the initiative’s existing core partners, Amcor, The Coca-Cola Company, Mars, Unilever and Veolia, and a group of more than 40 stakeholders led by the Ellen MacArthur Foundation, which are collaborating to rethink and redesign global plastics packaging systems.
The New Plastics Economy initiative will present its latest research findings and action plans to business and government leaders on 16 January at the World Economic Forum Annual Meeting in Davos, Switzerland.
Dame Ellen MacArthur, founder, the Ellen MacArthur Foundation, said the goal of the initiative is to design a system where plastic packaging never becomes waste, and can re-enter the economy as either a valuable biological or technical material.
“In order to solve the plastic packaging problem globally, we need to effectively re-think the entire chain because currently, not one producer, retailer, manufacturer or processor of plastics can do this alone. The whole system has to shift,” she said.
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