These are good times for the luxury packaging market. Despite economic wobbles in some markets, consumers can’t get enough of products that exude style, class and panache. The segment continues to flourish; good news for those who specialise in luxury packaging.
And it’s the alcoholic drinks market that is the target for a new exhibition taking place in Reims, France, at the end of the month. Pack & Spirit 2016 runs from 23-25 March and focuses on luxury packaging for wine and spirits. The three-day event aims to bring together vendors of luxury packs, creative agencies, packaging buyers and marketing executives. And Packaging News is proud to be media partners for the show. Reims is an appropriate location for Pack & Spirit. It’s an iconic city for wine and spirits, heavily associated with the Champagne-Ardenne region.
Sponsored by Billerudkorsnäs, the event includes expert workshops, an innovation forum and a gala dinner. Visitors need to be pre-registered to attend and the format gives them the chance for one-to-one meetings with packaging professionals.
A raft of topics will be tackled at the workshops from 23-24 March. From visual effects to traceability, visitors will get the chance to learn more about what the luxury packaging market should expect in the future.
Highlights from the first day include Mettler Toledo’s Pascal Desessard who will be looking at x-ray and vision inspection around Champagne. API’s creative development manager David Peters will also be speaking, looking at creative trends and visual effects. Frédeéric Mottiat from Selinko will explore how you can convert your customers into brand protection managers while Alain Fucou from Advanced Track & Trace will look at how smart labels can combat illicit practices.
Food contact kicks off the second day of the workshop programme with Laboratoire Pure Environnment’s Alain Bobé looking at how it impacts wine and spirits packaging. Added value packaging for spirits is the subject tackled by Bisquit Debouche’s global brand owner Jean Noel Doullet while Landgraf’s Marius Magy looks into decoration for champagne bottles.
Sustainability is another topic that’s addressed by Billerudkorsnäs business development director for cartonboard Christophe Delrive. The advantages of using metal in Champagne and spirits packaging is set out by Véronique Curulla, marketing director at Crown Speciality Packaging.
Dates: 23-25 March
Venue: Parc des Expositions, Reims, France
Organiser: Advanced Business Events
Media partner: Packaging News
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