The company has recently invested nearly £300,000 in enhancements to its design, manufacturing and testing facilities and will showcase its extensive abilities in the creation of eye-catching packs with high-end decorative effects that help maximise on-shelf presence and appeal in competitive markets.
Design innovations will focus in particular on the importance of the ‘opening experience’ with the use of different layers in the opening process to instil a sense of excitement for the consumer. The ability to maximise retail display opportunities will be demonstrated by features such as the incorporation of windows into a pack, and the use of two opening doors to create a see-through effect for a drinks box.
Premium decoration technologies on show will include thermal embossing, micro embossing, fluted and flat foiling, sparkle and soft velvet effects, multi-colour printing, spot UV varnish, hot foil stamping and lamination.
Pollard’s comprehensive in-house service, comprising design, manufacture, decoration and finishing, and the availability of a fulfilment operation, means the company can handle an entire project from concept to delivery, and members of the sales team will be on the stand to discuss specific requirements with visitors.
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