One innovation on show is a range of technically advanced trays, lids and films with built-in Biomaster antimicrobial technology to reduce bacteria growth on the outer packaging of fresh meat.
Biomaster antimicrobial technology can be added to any product and is proven to inhibit the growth of dangerous bugs including Campylobacter.
Biomaster is also used in a bug-busting grocery bag that you can actually use for life – safely. The bag will not be available for general sale in the UK’s leading supermarkets until later this year, but visitors to Packaging Innovations will be able to sample a free bag for themselves.
The company will also be showcasing Scentmaster, a range of highly concentrated fragrance, flavour and deodorising masterbatches designed to give manufacturers a competitive edge. Scentmaster flavours and fragrances can be used in a variety of applications in the marketing of food and beverage packaging.
It is manufactured and supplied in a unique format that ensures that all of the fragrance is protected, allowing it to remain fresh and stable and deliver the subtle top notes of a high quality scent.
Also at the Addmaster stand will be its covert counterfeit technology Verimaster, which allows customers to build a secret identification system into packaging during the manufacturing process to protect global brands from counterfeiting.
Addmaster marketing manager Karl Shaw explains: “With a seemingly endless choice of consumer goods, manufacturers find it hard to make their products stand out from the crowd. We help brand owners, manufacturers and product designers create a unique point of difference, adding increased value to their products.”
Visitors to Packaging Innovations at Olympia, London from 18- 20 September can find Addmaster (UK) on Stand F36.
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