In a statement, the group said that the strategy recognises packaging’s role in “protecting products, human health and reducing food waste”. The government also noted the industry’s efforts across the paper cup supply chain to increase recovery and recycling of paper cups.
The PCRRG added: “The PCRRG is actively working with various national litter organisations and believes that changing consumer attitudes is critical to increasing recycling rates. Encouraging consumers to make the right choice right at the beginning of a cup’s post-consumer life is essential to this. Encouraging initiatives giving consumers a greater opportunity to recycle more, and more effectively, is a key pillar of the PCRRG’s work.
“The PCCRG believes that to achieve this necessary transformation in consumer behaviour, investment is required in appropriate, national behaviour change campaigns and encourages support of such activities. These must be developed collaboratively and must involve the whole packaging and producing sector in conjunction with the statutory authorities and NGOs.”
Source: News – Packaging News