FAF deciding on filters on post to be syndicated:

Video – Solving Labeling Problems

Array ( [post_title] => Video – Solving Labeling Problems [post_content] =>

Printing and applying labels so secondary packaging has usually involved some compromises.

Our super new CrossMerge concept shows that (at least a lot of the time) you can have it all.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

[post_excerpt] => Printing and applying labels so secondary packaging has usually involved some compromises. Our super new CrossMerge concept shows that (at least a lot of the time) you can have it all. Want to learn more? Contact me at david.holliday@ProMachBuilt.com ... [post_date_gmt] => 2020-08-03 13:58:41 [post_date] => 2020-08-03 13:58:41 [post_modified_gmt] => 2020-08-03 13:58:41 [post_modified] => 2020-08-03 13:58:41 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=6015 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2020/08/video-solving-labeling-problems/ [syndication_item_hash] => 1dcda9a19c1955a6604167c46afedbe4 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

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Decide filter: Returning post, everything seems orderly :Video – Solving Labeling Problems

Array ( [post_title] => Video – Solving Labeling Problems [post_content] =>

Printing and applying labels so secondary packaging has usually involved some compromises.

Our super new CrossMerge concept shows that (at least a lot of the time) you can have it all.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

[post_excerpt] => Printing and applying labels so secondary packaging has usually involved some compromises. Our super new CrossMerge concept shows that (at least a lot of the time) you can have it all. Want to learn more? Contact me at david.holliday@ProMachBuilt.com ... [post_date_gmt] => 2020-08-03 13:58:41 [post_date] => 2020-08-03 13:58:41 [post_modified_gmt] => 2020-08-03 13:58:41 [post_modified] => 2020-08-03 13:58:41 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=6015 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2020/08/video-solving-labeling-problems/ [syndication_item_hash] => 1dcda9a19c1955a6604167c46afedbe4 [faf_process_image] => ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

The Evolution of Print – Apply Labeling

Array ( [post_title] => The Evolution of Print – Apply Labeling [post_content] =>

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMerge™

To address some of these issues, ID Technology introduced PowerMerge.

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMerge™

CrossMerge brings our PowerMerge concept to another level.

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

[post_excerpt] => Print and Apply – Finally as Simple as it Sounds.  Many of our customers are faced with the same demands when it comes to labeling their secondary packaging: more output from packaging lines. higher efficiency and less downtime. best possible barcode quality for GS1 compliance. minimize the total cost of ownership. Traditionally, labels would be […] [post_date_gmt] => 2020-05-18 18:43:21 [post_date] => 2020-05-18 18:43:21 [post_modified_gmt] => 2020-05-18 18:43:21 [post_modified] => 2020-05-18 18:43:21 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5999 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2020/05/the-evolution-of-print-apply-labeling/ [syndication_item_hash] => 0b613e7d5712725abae2867e1f411a8a ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

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Local save:http://www.labelingnews.com/wp-content/uploads/2020/05/yeahlikethat.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/05/yeahlikethat.jpg

Image exists, checking for same file size

Replacing images : - ON

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMerge™

To address some of these issues, ID Technology introduced PowerMerge.

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMerge™

CrossMerge brings our PowerMerge concept to another level.

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

Local save:http://www.labelingnews.com/wp-content/uploads/2020/05/TampApplicator-1.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/05/TampApplicator-1.jpg

Image exists, checking for same file size

Replacing images : - ON

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

The Evolution of Print – Apply Labeling

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMerge™

To address some of these issues, ID Technology introduced PowerMerge.

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMerge™

CrossMerge brings our PowerMerge concept to another level.

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

Local save:https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png

Image process :: Saving local image

grab remote location : https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png

Image exists, checking for same file size

Replacing images : ™ - ™ ON

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

The Evolution of Print – Apply Labeling

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

The Evolution of Print – Apply Labeling

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMerge™

To address some of these issues, ID Technology introduced PowerMerge.

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMerge™

CrossMerge brings our PowerMerge concept to another level.

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

Local save:http://www.labelingnews.com/wp-content/uploads/2020/05/PowerMergeLN.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/05/PowerMergeLN.jpg

Image exists, checking for same file size

Replacing images : - ON

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

The Evolution of Print – Apply Labeling

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

The Evolution of Print – Apply Labeling

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMergeThe Evolution of Print – Apply Labeling

To address some of these issues, ID Technology introduced PowerMerge.

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMergeThe Evolution of Print – Apply Labeling

CrossMerge brings our PowerMerge concept to another level.

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

Local save:https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png

Image process :: Saving local image

grab remote location : https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png

Image exists, checking for same file size

Replacing images : ™ - ™ ON

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

The Evolution of Print – Apply Labeling

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

The Evolution of Print – Apply Labeling

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMergeThe Evolution of Print – Apply Labeling

To address some of these issues, ID Technology introduced PowerMerge.

The Evolution of Print – Apply Labeling

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMergeThe Evolution of Print – Apply Labeling

CrossMerge brings our PowerMerge concept to another level.

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

Local save:http://www.labelingnews.com/wp-content/uploads/2020/05/CM-LN.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/05/CM-LN.jpg

Image exists, checking for same file size

Replacing images : - ON

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

The Evolution of Print – Apply Labeling

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

The Evolution of Print – Apply Labeling

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMergeThe Evolution of Print – Apply Labeling

To address some of these issues, ID Technology introduced PowerMerge.

The Evolution of Print – Apply Labeling

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMergeThe Evolution of Print – Apply Labeling

CrossMerge brings our PowerMerge concept to another level.

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

Local save:http://www.labelingnews.com/wp-content/uploads/2020/05/CrossMerge-concept.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/05/CrossMerge-concept.jpg

Image exists, checking for same file size

Replacing images : - ON

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

The Evolution of Print – Apply Labeling

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

The Evolution of Print – Apply Labeling

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMergeThe Evolution of Print – Apply Labeling

To address some of these issues, ID Technology introduced PowerMerge.

The Evolution of Print – Apply Labeling

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMergeThe Evolution of Print – Apply Labeling

CrossMerge brings our PowerMerge concept to another level.

The Evolution of Print – Apply Labeling

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

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No match on

Decide filter: Returning post, everything seems orderly :The Evolution of Print – Apply Labeling

Array ( [post_title] => The Evolution of Print – Apply Labeling [post_content] =>

Print and Apply – Finally as Simple as it Sounds. 

Many of our customers are faced with the same demands when it comes to labeling their secondary packaging:

The Evolution of Print – Apply Labeling

Traditionally, labels would be applied to the side of a shipping case or tray, using a pneumatic or servo driven tamp arrangement. This method has provided excellent service over the years and it is still the most common process in use today.

The Evolution of Print – Apply Labeling

Using a tamp applicator, while being simple and reliable, does have some drawbacks, though.

The label can only be printed while the tamp pad is in its home position. This means that there are parts of the application cycle where the printer is forced to be idle – reducing the maximum output of the labeler.

These systems usually need plant compressed air to operate them. With many of our customers looking to reduce their overall plant air usage, this is not ideal.

There can also be safety considerations with reciprocating parts operating at high speeds – it is difficult to ensure there are no pinch points.

PowerMergeThe Evolution of Print – Apply Labeling

To address some of these issues, ID Technology introduced PowerMerge.

The Evolution of Print – Apply Labeling

Rather than using a tamp system to deliver the label to the product, as the label leaves the print engine, it travels on a driven belt where it is controlled by a flow of air (from a fan, not plant air) to the product.

PowerMerge provides some great advantages:

Once a label is printed and on the belt, the next label can start its own print process. This virtually eliminates and seat time in the print-apply, increasing output considerably.

Gaining time in the sequence also means that the printer can run at lower print speeds, even while maintaining high outputs. This provides better print quality and longer life of printer components.

However, while PowerMerge is often a big step forward compared to tamp applicators, it does have a couple of drawbacks.

Introducing CrossMergeThe Evolution of Print – Apply Labeling

CrossMerge brings our PowerMerge concept to another level.

The Evolution of Print – Apply Labeling

Labels feed from the printer ib the most efficient orientation and then change direction to allow them to be wiped onto the product.

The Evolution of Print – Apply Labeling

For our customers, there are some huge advantages of CrossMerge.

One of the (many) cool things about CrossMerge is that it can be installed on most existing ID Technology 252 or 255 labeling systems – make the most of your current investment.

Want to learn more? Contact me at david.holliday@ProMachBuilt.com or visit www.idtechnology.com

[post_excerpt] => Print and Apply – Finally as Simple as it Sounds.  Many of our customers are faced with the same demands when it comes to labeling their secondary packaging: more output from packaging lines. higher efficiency and less downtime. best possible barcode quality for GS1 compliance. minimize the total cost of ownership. Traditionally, labels would be […] [post_date_gmt] => 2020-05-18 18:43:21 [post_date] => 2020-05-18 18:43:21 [post_modified_gmt] => 2020-05-18 18:43:21 [post_modified] => 2020-05-18 18:43:21 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5999 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2020/05/the-evolution-of-print-apply-labeling/ [syndication_item_hash] => 0b613e7d5712725abae2867e1f411a8a [faf_featured_image] => 0 [faf_process_image] => 0,0,0,0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

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The Art of Barcode Shaving

Array ( [post_title] => The Art of Barcode Shaving [post_content] =>

Okay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality.

In this article I want to dig a little into this process and how it relates to printing two-dimensional barcodes when using inkjet printers.

When producing 2D barcodes such as DataMatrix or QR code to GS1 standards, it is obviously important that the data is correct, the structure of the encoded data is correct and the quality of the printed code meets the quality standard.

Typical GS1 DataMatrix Code

Getting the data correct is really the job of the organization that’s printing the barcode, after all, it is their data.

The structure of a GS1 barcode is defined in the GS1 general specification. It’s relatively easy to check that the structure of the data is correct in some cases using a simple smartphone application – I’ve discussed this several times elsewhere.

In the GS1 system, quality for 2D barcodes, such as data matrix and QR codes, is defined in the ISO/IEC 15416 standard.

To verify the quality of a barcode against the standard, a number of measurements are taken using a calibrated verifier. All of these measurements each produce an individual grade which is then combined into one single overall score.

One of these parameters is called print growth. This measures the size of the elements in the barcode and ensures they haven’t crept above the size they should be.

With a 2D DataMatrix barcode, as an example, each of the little squares that makes up the symbol should be exactly the same size, both the dark and light squares.

Look at these two examples:

One of them looks to be printed nice and darkly you – would think that it will be easy for a scanner to read and that its verification score will be good.

In the other example, the barcode looks somewhat lighter. Intuition tells us, that this one would be more difficult to read in the dark version and possibly would score less high in the verification

As it happens, both barcodes are easy to read with most barcode scanners – I can read them just fine with the Barcode Check app on my phone.

However, if you look more closely at the darker example, you’ll see that the darker squares are somewhat larger than the white ones – this is print growth.

What is Print Growth?

When printing with an inkjet printer, the image is produced of a number of very small individual drops of ink. The examples I’ve used were printed on our ClearMark Thermal Inkjet printer, set at 300 dots per inch in both the horizontal and vertical axis. Since the barcode is 0.5″ square, each size is 150 drops or pixels and the individual small squares that make up the barcode are 7 x 7 pixels.

As the drops of ink are sprayed onto the product, they dry quickly (assuming the ink is compatible with the substrate), but not instantly. There is often some time for the drops to spread a little before they set permanently, causing the elements on the image to be slightly larger than intended.

This is why when inspecting a DataMatrix or QR Code that has been printed using inkjet, the small squares that are printed are often too large as the ink spreads.

This is print growth – you can see in the darker example, that the black squares are infringing on the white ones – causing the white squares to be smaller, or even rectangular, rather than squares.

Print growth will downgrade the ISO score of your barcode – possibly to the extent that it fails verification.

So What’s The Solution?

In these situations, Barcode (or Pixel) Shaving is your friend.

With each of the small squares in my example barcode, our ID Technology and Code Tech TIJ printers (and our Greydon Genesis inkjet printers), allow pixels to be removed (shaved) from around each square. So I could make the elements of my barcode 6 x 6 pixels (instead of 7 x 7), but still centered in the same location. This allows the ink to spread a little in each barcode element, but still stay within its assigned overall area.

Using barcode shaving on our printers allows them to be fine-tuned to ensure the best verification scores for both DataMatrix and QR Codes. This is huge for customers who need to comply with GS1 standards, such as those in the medical of pharma industries.

 

Is it easy to set up?

Yes, this is easy to use on both our Code Tech and ClearMark printers.

Here is the setting screen on ClearMark. You simply set the amount of shaving as a percentage. There is a little trial and error involved, but the setting is saved with the message to remember for next time.

 

So Shaving is Good?

Yes – this feature can be the difference between passing or failing barcode verification. It is often well worth the time to spend a few minutes fine-tuning your barcode settings, to avoid potential problems in the future.

Want to Learn More?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

[post_excerpt] => Okay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality. In this article I want to dig a little into this […] [post_date_gmt] => 2020-04-29 12:18:50 [post_date] => 2020-04-29 12:18:50 [post_modified_gmt] => 2020-04-29 12:18:50 [post_modified] => 2020-04-29 12:18:50 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5993 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2020/04/barcodeshaving/ [syndication_item_hash] => 3a60546a1fbe14161f7a85f9efbc7ab5 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:http://www.labelingnews.com/wp-content/uploads/2020/04/barcode-shaving-300x300.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/04/barcode-shaving-300x300.jpg

Image exists, checking for same file size

Replacing images : - ON

Okay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality.

In this article I want to dig a little into this process and how it relates to printing two-dimensional barcodes when using inkjet printers.

When producing 2D barcodes such as DataMatrix or QR code to GS1 standards, it is obviously important that the data is correct, the structure of the encoded data is correct and the quality of the printed code meets the quality standard.

Typical GS1 DataMatrix Code

Getting the data correct is really the job of the organization that’s printing the barcode, after all, it is their data.

The structure of a GS1 barcode is defined in the GS1 general specification. It’s relatively easy to check that the structure of the data is correct in some cases using a simple smartphone application – I’ve discussed this several times elsewhere.

In the GS1 system, quality for 2D barcodes, such as data matrix and QR codes, is defined in the ISO/IEC 15416 standard.

To verify the quality of a barcode against the standard, a number of measurements are taken using a calibrated verifier. All of these measurements each produce an individual grade which is then combined into one single overall score.

One of these parameters is called print growth. This measures the size of the elements in the barcode and ensures they haven’t crept above the size they should be.

With a 2D DataMatrix barcode, as an example, each of the little squares that makes up the symbol should be exactly the same size, both the dark and light squares.

Look at these two examples:

One of them looks to be printed nice and darkly you – would think that it will be easy for a scanner to read and that its verification score will be good.

In the other example, the barcode looks somewhat lighter. Intuition tells us, that this one would be more difficult to read in the dark version and possibly would score less high in the verification

As it happens, both barcodes are easy to read with most barcode scanners – I can read them just fine with the Barcode Check app on my phone.

However, if you look more closely at the darker example, you’ll see that the darker squares are somewhat larger than the white ones – this is print growth.

What is Print Growth?

When printing with an inkjet printer, the image is produced of a number of very small individual drops of ink. The examples I’ve used were printed on our ClearMark Thermal Inkjet printer, set at 300 dots per inch in both the horizontal and vertical axis. Since the barcode is 0.5″ square, each size is 150 drops or pixels and the individual small squares that make up the barcode are 7 x 7 pixels.

As the drops of ink are sprayed onto the product, they dry quickly (assuming the ink is compatible with the substrate), but not instantly. There is often some time for the drops to spread a little before they set permanently, causing the elements on the image to be slightly larger than intended.

This is why when inspecting a DataMatrix or QR Code that has been printed using inkjet, the small squares that are printed are often too large as the ink spreads.

This is print growth – you can see in the darker example, that the black squares are infringing on the white ones – causing the white squares to be smaller, or even rectangular, rather than squares.

Print growth will downgrade the ISO score of your barcode – possibly to the extent that it fails verification.

So What’s The Solution?

In these situations, Barcode (or Pixel) Shaving is your friend.

With each of the small squares in my example barcode, our ID Technology and Code Tech TIJ printers (and our Greydon Genesis inkjet printers), allow pixels to be removed (shaved) from around each square. So I could make the elements of my barcode 6 x 6 pixels (instead of 7 x 7), but still centered in the same location. This allows the ink to spread a little in each barcode element, but still stay within its assigned overall area.

Using barcode shaving on our printers allows them to be fine-tuned to ensure the best verification scores for both DataMatrix and QR Codes. This is huge for customers who need to comply with GS1 standards, such as those in the medical of pharma industries.

 

Is it easy to set up?

Yes, this is easy to use on both our Code Tech and ClearMark printers.

Here is the setting screen on ClearMark. You simply set the amount of shaving as a percentage. There is a little trial and error involved, but the setting is saved with the message to remember for next time.

 

So Shaving is Good?

Yes – this feature can be the difference between passing or failing barcode verification. It is often well worth the time to spend a few minutes fine-tuning your barcode settings, to avoid potential problems in the future.

Want to Learn More?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

Local save:http://www.labelingnews.com/wp-content/uploads/2020/04/Typical-GS1.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/04/Typical-GS1.jpg

Image exists, checking for same file size

Replacing images : - ON

The Art of Barcode ShavingOkay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality.

In this article I want to dig a little into this process and how it relates to printing two-dimensional barcodes when using inkjet printers.

When producing 2D barcodes such as DataMatrix or QR code to GS1 standards, it is obviously important that the data is correct, the structure of the encoded data is correct and the quality of the printed code meets the quality standard.

Typical GS1 DataMatrix Code

Getting the data correct is really the job of the organization that’s printing the barcode, after all, it is their data.

The structure of a GS1 barcode is defined in the GS1 general specification. It’s relatively easy to check that the structure of the data is correct in some cases using a simple smartphone application – I’ve discussed this several times elsewhere.

In the GS1 system, quality for 2D barcodes, such as data matrix and QR codes, is defined in the ISO/IEC 15416 standard.

To verify the quality of a barcode against the standard, a number of measurements are taken using a calibrated verifier. All of these measurements each produce an individual grade which is then combined into one single overall score.

One of these parameters is called print growth. This measures the size of the elements in the barcode and ensures they haven’t crept above the size they should be.

With a 2D DataMatrix barcode, as an example, each of the little squares that makes up the symbol should be exactly the same size, both the dark and light squares.

Look at these two examples:

One of them looks to be printed nice and darkly you – would think that it will be easy for a scanner to read and that its verification score will be good.

In the other example, the barcode looks somewhat lighter. Intuition tells us, that this one would be more difficult to read in the dark version and possibly would score less high in the verification

As it happens, both barcodes are easy to read with most barcode scanners – I can read them just fine with the Barcode Check app on my phone.

However, if you look more closely at the darker example, you’ll see that the darker squares are somewhat larger than the white ones – this is print growth.

What is Print Growth?

When printing with an inkjet printer, the image is produced of a number of very small individual drops of ink. The examples I’ve used were printed on our ClearMark Thermal Inkjet printer, set at 300 dots per inch in both the horizontal and vertical axis. Since the barcode is 0.5″ square, each size is 150 drops or pixels and the individual small squares that make up the barcode are 7 x 7 pixels.

As the drops of ink are sprayed onto the product, they dry quickly (assuming the ink is compatible with the substrate), but not instantly. There is often some time for the drops to spread a little before they set permanently, causing the elements on the image to be slightly larger than intended.

This is why when inspecting a DataMatrix or QR Code that has been printed using inkjet, the small squares that are printed are often too large as the ink spreads.

This is print growth – you can see in the darker example, that the black squares are infringing on the white ones – causing the white squares to be smaller, or even rectangular, rather than squares.

Print growth will downgrade the ISO score of your barcode – possibly to the extent that it fails verification.

So What’s The Solution?

In these situations, Barcode (or Pixel) Shaving is your friend.

With each of the small squares in my example barcode, our ID Technology and Code Tech TIJ printers (and our Greydon Genesis inkjet printers), allow pixels to be removed (shaved) from around each square. So I could make the elements of my barcode 6 x 6 pixels (instead of 7 x 7), but still centered in the same location. This allows the ink to spread a little in each barcode element, but still stay within its assigned overall area.

Using barcode shaving on our printers allows them to be fine-tuned to ensure the best verification scores for both DataMatrix and QR Codes. This is huge for customers who need to comply with GS1 standards, such as those in the medical of pharma industries.

 

Is it easy to set up?

Yes, this is easy to use on both our Code Tech and ClearMark printers.

Here is the setting screen on ClearMark. You simply set the amount of shaving as a percentage. There is a little trial and error involved, but the setting is saved with the message to remember for next time.

 

So Shaving is Good?

Yes – this feature can be the difference between passing or failing barcode verification. It is often well worth the time to spend a few minutes fine-tuning your barcode settings, to avoid potential problems in the future.

Want to Learn More?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

Local save:http://www.labelingnews.com/wp-content/uploads/2020/04/WhichBarcode.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/04/WhichBarcode.jpg

Image exists, checking for same file size

Replacing images : - ON

The Art of Barcode ShavingOkay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality.

In this article I want to dig a little into this process and how it relates to printing two-dimensional barcodes when using inkjet printers.

When producing 2D barcodes such as DataMatrix or QR code to GS1 standards, it is obviously important that the data is correct, the structure of the encoded data is correct and the quality of the printed code meets the quality standard.

The Art of Barcode Shaving

Typical GS1 DataMatrix Code

Getting the data correct is really the job of the organization that’s printing the barcode, after all, it is their data.

The structure of a GS1 barcode is defined in the GS1 general specification. It’s relatively easy to check that the structure of the data is correct in some cases using a simple smartphone application – I’ve discussed this several times elsewhere.

In the GS1 system, quality for 2D barcodes, such as data matrix and QR codes, is defined in the ISO/IEC 15416 standard.

To verify the quality of a barcode against the standard, a number of measurements are taken using a calibrated verifier. All of these measurements each produce an individual grade which is then combined into one single overall score.

One of these parameters is called print growth. This measures the size of the elements in the barcode and ensures they haven’t crept above the size they should be.

With a 2D DataMatrix barcode, as an example, each of the little squares that makes up the symbol should be exactly the same size, both the dark and light squares.

Look at these two examples:

One of them looks to be printed nice and darkly you – would think that it will be easy for a scanner to read and that its verification score will be good.

In the other example, the barcode looks somewhat lighter. Intuition tells us, that this one would be more difficult to read in the dark version and possibly would score less high in the verification

As it happens, both barcodes are easy to read with most barcode scanners – I can read them just fine with the Barcode Check app on my phone.

However, if you look more closely at the darker example, you’ll see that the darker squares are somewhat larger than the white ones – this is print growth.

What is Print Growth?

When printing with an inkjet printer, the image is produced of a number of very small individual drops of ink. The examples I’ve used were printed on our ClearMark Thermal Inkjet printer, set at 300 dots per inch in both the horizontal and vertical axis. Since the barcode is 0.5″ square, each size is 150 drops or pixels and the individual small squares that make up the barcode are 7 x 7 pixels.

As the drops of ink are sprayed onto the product, they dry quickly (assuming the ink is compatible with the substrate), but not instantly. There is often some time for the drops to spread a little before they set permanently, causing the elements on the image to be slightly larger than intended.

This is why when inspecting a DataMatrix or QR Code that has been printed using inkjet, the small squares that are printed are often too large as the ink spreads.

This is print growth – you can see in the darker example, that the black squares are infringing on the white ones – causing the white squares to be smaller, or even rectangular, rather than squares.

Print growth will downgrade the ISO score of your barcode – possibly to the extent that it fails verification.

So What’s The Solution?

In these situations, Barcode (or Pixel) Shaving is your friend.

With each of the small squares in my example barcode, our ID Technology and Code Tech TIJ printers (and our Greydon Genesis inkjet printers), allow pixels to be removed (shaved) from around each square. So I could make the elements of my barcode 6 x 6 pixels (instead of 7 x 7), but still centered in the same location. This allows the ink to spread a little in each barcode element, but still stay within its assigned overall area.

Using barcode shaving on our printers allows them to be fine-tuned to ensure the best verification scores for both DataMatrix and QR Codes. This is huge for customers who need to comply with GS1 standards, such as those in the medical of pharma industries.

 

Is it easy to set up?

Yes, this is easy to use on both our Code Tech and ClearMark printers.

Here is the setting screen on ClearMark. You simply set the amount of shaving as a percentage. There is a little trial and error involved, but the setting is saved with the message to remember for next time.

 

So Shaving is Good?

Yes – this feature can be the difference between passing or failing barcode verification. It is often well worth the time to spend a few minutes fine-tuning your barcode settings, to avoid potential problems in the future.

Want to Learn More?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

Local save:http://www.labelingnews.com/wp-content/uploads/2020/04/clearmark-shaving.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2020/04/clearmark-shaving.jpg

Image exists, checking for same file size

Replacing images : - ON

The Art of Barcode ShavingOkay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality.

In this article I want to dig a little into this process and how it relates to printing two-dimensional barcodes when using inkjet printers.

When producing 2D barcodes such as DataMatrix or QR code to GS1 standards, it is obviously important that the data is correct, the structure of the encoded data is correct and the quality of the printed code meets the quality standard.

The Art of Barcode Shaving

Typical GS1 DataMatrix Code

Getting the data correct is really the job of the organization that’s printing the barcode, after all, it is their data.

The structure of a GS1 barcode is defined in the GS1 general specification. It’s relatively easy to check that the structure of the data is correct in some cases using a simple smartphone application – I’ve discussed this several times elsewhere.

In the GS1 system, quality for 2D barcodes, such as data matrix and QR codes, is defined in the ISO/IEC 15416 standard.

To verify the quality of a barcode against the standard, a number of measurements are taken using a calibrated verifier. All of these measurements each produce an individual grade which is then combined into one single overall score.

One of these parameters is called print growth. This measures the size of the elements in the barcode and ensures they haven’t crept above the size they should be.

With a 2D DataMatrix barcode, as an example, each of the little squares that makes up the symbol should be exactly the same size, both the dark and light squares.

Look at these two examples:

The Art of Barcode Shaving

One of them looks to be printed nice and darkly you – would think that it will be easy for a scanner to read and that its verification score will be good.

In the other example, the barcode looks somewhat lighter. Intuition tells us, that this one would be more difficult to read in the dark version and possibly would score less high in the verification

As it happens, both barcodes are easy to read with most barcode scanners – I can read them just fine with the Barcode Check app on my phone.

However, if you look more closely at the darker example, you’ll see that the darker squares are somewhat larger than the white ones – this is print growth.

What is Print Growth?

When printing with an inkjet printer, the image is produced of a number of very small individual drops of ink. The examples I’ve used were printed on our ClearMark Thermal Inkjet printer, set at 300 dots per inch in both the horizontal and vertical axis. Since the barcode is 0.5″ square, each size is 150 drops or pixels and the individual small squares that make up the barcode are 7 x 7 pixels.

As the drops of ink are sprayed onto the product, they dry quickly (assuming the ink is compatible with the substrate), but not instantly. There is often some time for the drops to spread a little before they set permanently, causing the elements on the image to be slightly larger than intended.

This is why when inspecting a DataMatrix or QR Code that has been printed using inkjet, the small squares that are printed are often too large as the ink spreads.

This is print growth – you can see in the darker example, that the black squares are infringing on the white ones – causing the white squares to be smaller, or even rectangular, rather than squares.

Print growth will downgrade the ISO score of your barcode – possibly to the extent that it fails verification.

So What’s The Solution?

In these situations, Barcode (or Pixel) Shaving is your friend.

With each of the small squares in my example barcode, our ID Technology and Code Tech TIJ printers (and our Greydon Genesis inkjet printers), allow pixels to be removed (shaved) from around each square. So I could make the elements of my barcode 6 x 6 pixels (instead of 7 x 7), but still centered in the same location. This allows the ink to spread a little in each barcode element, but still stay within its assigned overall area.

Using barcode shaving on our printers allows them to be fine-tuned to ensure the best verification scores for both DataMatrix and QR Codes. This is huge for customers who need to comply with GS1 standards, such as those in the medical of pharma industries.

 

Is it easy to set up?

Yes, this is easy to use on both our Code Tech and ClearMark printers.

Here is the setting screen on ClearMark. You simply set the amount of shaving as a percentage. There is a little trial and error involved, but the setting is saved with the message to remember for next time.

 

So Shaving is Good?

Yes – this feature can be the difference between passing or failing barcode verification. It is often well worth the time to spend a few minutes fine-tuning your barcode settings, to avoid potential problems in the future.

Want to Learn More?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

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The Art of Barcode ShavingOkay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality.

In this article I want to dig a little into this process and how it relates to printing two-dimensional barcodes when using inkjet printers.

When producing 2D barcodes such as DataMatrix or QR code to GS1 standards, it is obviously important that the data is correct, the structure of the encoded data is correct and the quality of the printed code meets the quality standard.

The Art of Barcode Shaving

Typical GS1 DataMatrix Code

Getting the data correct is really the job of the organization that’s printing the barcode, after all, it is their data.

The structure of a GS1 barcode is defined in the GS1 general specification. It’s relatively easy to check that the structure of the data is correct in some cases using a simple smartphone application – I’ve discussed this several times elsewhere.

In the GS1 system, quality for 2D barcodes, such as data matrix and QR codes, is defined in the ISO/IEC 15416 standard.

To verify the quality of a barcode against the standard, a number of measurements are taken using a calibrated verifier. All of these measurements each produce an individual grade which is then combined into one single overall score.

One of these parameters is called print growth. This measures the size of the elements in the barcode and ensures they haven’t crept above the size they should be.

With a 2D DataMatrix barcode, as an example, each of the little squares that makes up the symbol should be exactly the same size, both the dark and light squares.

Look at these two examples:

The Art of Barcode Shaving

One of them looks to be printed nice and darkly you – would think that it will be easy for a scanner to read and that its verification score will be good.

In the other example, the barcode looks somewhat lighter. Intuition tells us, that this one would be more difficult to read in the dark version and possibly would score less high in the verification

As it happens, both barcodes are easy to read with most barcode scanners – I can read them just fine with the Barcode Check app on my phone.

However, if you look more closely at the darker example, you’ll see that the darker squares are somewhat larger than the white ones – this is print growth.

What is Print Growth?

When printing with an inkjet printer, the image is produced of a number of very small individual drops of ink. The examples I’ve used were printed on our ClearMark Thermal Inkjet printer, set at 300 dots per inch in both the horizontal and vertical axis. Since the barcode is 0.5″ square, each size is 150 drops or pixels and the individual small squares that make up the barcode are 7 x 7 pixels.

As the drops of ink are sprayed onto the product, they dry quickly (assuming the ink is compatible with the substrate), but not instantly. There is often some time for the drops to spread a little before they set permanently, causing the elements on the image to be slightly larger than intended.

This is why when inspecting a DataMatrix or QR Code that has been printed using inkjet, the small squares that are printed are often too large as the ink spreads.

This is print growth – you can see in the darker example, that the black squares are infringing on the white ones – causing the white squares to be smaller, or even rectangular, rather than squares.

Print growth will downgrade the ISO score of your barcode – possibly to the extent that it fails verification.

So What’s The Solution?

In these situations, Barcode (or Pixel) Shaving is your friend.

With each of the small squares in my example barcode, our ID Technology and Code Tech TIJ printers (and our Greydon Genesis inkjet printers), allow pixels to be removed (shaved) from around each square. So I could make the elements of my barcode 6 x 6 pixels (instead of 7 x 7), but still centered in the same location. This allows the ink to spread a little in each barcode element, but still stay within its assigned overall area.

Using barcode shaving on our printers allows them to be fine-tuned to ensure the best verification scores for both DataMatrix and QR Codes. This is huge for customers who need to comply with GS1 standards, such as those in the medical of pharma industries.

 

Is it easy to set up?

Yes, this is easy to use on both our Code Tech and ClearMark printers.

The Art of Barcode Shaving

Here is the setting screen on ClearMark. You simply set the amount of shaving as a percentage. There is a little trial and error involved, but the setting is saved with the message to remember for next time.

 

So Shaving is Good?

Yes – this feature can be the difference between passing or failing barcode verification. It is often well worth the time to spend a few minutes fine-tuning your barcode settings, to avoid potential problems in the future.

Want to Learn More?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

[post_excerpt] => Okay, I’m not suggesting that your barcodes are looking a little scraggly and in need of getting their chins cleaned up. Barcode shaving (also often referred to as pixel shaving) is a way of tweaking your barcodes to get the best, verified print quality. In this article I want to dig a little into this […] [post_date_gmt] => 2020-04-29 12:18:50 [post_date] => 2020-04-29 12:18:50 [post_modified_gmt] => 2020-04-29 12:18:50 [post_modified] => 2020-04-29 12:18:50 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5993 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2020/04/barcodeshaving/ [syndication_item_hash] => 3a60546a1fbe14161f7a85f9efbc7ab5 [faf_featured_image] => 0 [faf_process_image] => 0,0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Manage Your New Nutrition Labels

Array ( [post_title] => Manage Your New Nutrition Labels [post_content] =>

The new style, FDA approved, nutritional facts labels take effect next month.

The agency has stated that due to many companies int the food industry not being ready, enforcement will be delayed for six months, but this is still a good time to ensure you have a plan to be in compliance.

One of the reasons stated for the delay is that many food producers have a large number of existing printed labels in stock that need to be used up, and many have not finished the process of procuring labels to the new design.

One way to help with this problem (and to make managing many SKUs of nutrition labels much easier) is to invest in ID Technology’s labeling system, with optional print/apply head to print the nutrition information right on the label applicator at the time of use.

The 262 print/apply labeling head can be used as the bottom head on a top/bottom labeler or as a bottom only labeler in order to produce the completed printed nutrition label.

On a top/bottom set-up, this allows for the existing nicely printed digital or flexo label to be applied to the top of the package and the complete bottom label with allergen, ingredients and nutritional information be printed on the bottom label.

We recommend using NiceLabel label management to provide full control of the label designs and ensure that only the correct, approved label is printed every time.

Using this system can eliminate the need to source and manage multiple pre-printed label SKUs and prevent being left with inventories of obsolete labels when the copy on the label changes.

In addition, the 262 labeling head can also apply conventional printed labels, allowing our customers to use pre-printed labels for large volume products and the print/apply feature for smaller runs.

Our labeling systems are built in the USA and are designed to be easy to set-up, use and maintain.

How can ID Technology help you meet your objectives for your labeling operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

[post_excerpt] => The new style, FDA approved, nutritional facts labels take effect next month. The agency has stated that due to many companies int the food industry not being ready, enforcement will be delayed for six months, but this is still a good time to ensure you have a plan to be in compliance. One of the […] [post_date_gmt] => 2019-12-11 22:40:15 [post_date] => 2019-12-11 22:40:15 [post_modified_gmt] => 2019-12-11 22:40:15 [post_modified] => 2019-12-11 22:40:15 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5974 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/12/manage-your-new-nutrition-labels/ [syndication_item_hash] => 703d705730d88ef43b42eccf58528973 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

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Image process

Local save:http://www.labelingnews.com/wp-content/uploads/2019/12/digitalize-labeling-262b.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/12/digitalize-labeling-262b.jpg

Image exists, checking for same file size

Replacing images : - ON

The new style, FDA approved, nutritional facts labels take effect next month.

The agency has stated that due to many companies int the food industry not being ready, enforcement will be delayed for six months, but this is still a good time to ensure you have a plan to be in compliance.

One of the reasons stated for the delay is that many food producers have a large number of existing printed labels in stock that need to be used up, and many have not finished the process of procuring labels to the new design.

One way to help with this problem (and to make managing many SKUs of nutrition labels much easier) is to invest in ID Technology’s labeling system, with optional print/apply head to print the nutrition information right on the label applicator at the time of use.

The 262 print/apply labeling head can be used as the bottom head on a top/bottom labeler or as a bottom only labeler in order to produce the completed printed nutrition label.

On a top/bottom set-up, this allows for the existing nicely printed digital or flexo label to be applied to the top of the package and the complete bottom label with allergen, ingredients and nutritional information be printed on the bottom label.

We recommend using NiceLabel label management to provide full control of the label designs and ensure that only the correct, approved label is printed every time.

Using this system can eliminate the need to source and manage multiple pre-printed label SKUs and prevent being left with inventories of obsolete labels when the copy on the label changes.

In addition, the 262 labeling head can also apply conventional printed labels, allowing our customers to use pre-printed labels for large volume products and the print/apply feature for smaller runs.

Our labeling systems are built in the USA and are designed to be easy to set-up, use and maintain.

How can ID Technology help you meet your objectives for your labeling operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

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Execute : Enclosure images

Enclosure save:

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No match on

Decide filter: Returning post, everything seems orderly :Manage Your New Nutrition Labels

Array ( [post_title] => Manage Your New Nutrition Labels [post_content] =>

The new style, FDA approved, nutritional facts labels take effect next month.

The agency has stated that due to many companies int the food industry not being ready, enforcement will be delayed for six months, but this is still a good time to ensure you have a plan to be in compliance.

One of the reasons stated for the delay is that many food producers have a large number of existing printed labels in stock that need to be used up, and many have not finished the process of procuring labels to the new design.

One way to help with this problem (and to make managing many SKUs of nutrition labels much easier) is to invest in ID Technology’s labeling system, with optional print/apply head to print the nutrition information right on the label applicator at the time of use.

Manage Your New Nutrition Labels

The 262 print/apply labeling head can be used as the bottom head on a top/bottom labeler or as a bottom only labeler in order to produce the completed printed nutrition label.

On a top/bottom set-up, this allows for the existing nicely printed digital or flexo label to be applied to the top of the package and the complete bottom label with allergen, ingredients and nutritional information be printed on the bottom label.

We recommend using NiceLabel label management to provide full control of the label designs and ensure that only the correct, approved label is printed every time.

Using this system can eliminate the need to source and manage multiple pre-printed label SKUs and prevent being left with inventories of obsolete labels when the copy on the label changes.

In addition, the 262 labeling head can also apply conventional printed labels, allowing our customers to use pre-printed labels for large volume products and the print/apply feature for smaller runs.

Our labeling systems are built in the USA and are designed to be easy to set-up, use and maintain.

How can ID Technology help you meet your objectives for your labeling operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

[post_excerpt] => The new style, FDA approved, nutritional facts labels take effect next month. The agency has stated that due to many companies int the food industry not being ready, enforcement will be delayed for six months, but this is still a good time to ensure you have a plan to be in compliance. One of the […] [post_date_gmt] => 2019-12-11 22:40:15 [post_date] => 2019-12-11 22:40:15 [post_modified_gmt] => 2019-12-11 22:40:15 [post_modified] => 2019-12-11 22:40:15 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5974 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/12/manage-your-new-nutrition-labels/ [syndication_item_hash] => 703d705730d88ef43b42eccf58528973 [faf_featured_image] => 0 [faf_process_image] => 0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Canadian Printing Awards – Congratulations Jet Label!

Array ( [post_title] => Canadian Printing Awards – Congratulations Jet Label! [post_content] =>

The Canadian Printing Awards is an annual event, currently in its 14th year, that celebrates the excellence and innovation of the printing industry in Canada.

The awards cover a wide range of print and printing-related categories, Industry Achievement, Print Design, Printing, Technology and Environmental.

The 2019 awards were presented at a gala event in Toronto and a total of 113 gold, silver and bronze awards were presented.

We are thrilled that the newest member of our ProMach Labeling & Coding family, Jet Label swept the awards in the Digital Label category, winning gold, silver and bronze.

 

This is a fantastic achievement and all three Jet Label submissions would have been worthy of first place. Here is the gold award and the winning label, printed for Dog Island Brewing:

To show just how consistent the Jet Label quality is, this isn’t the first time our colleagues have dominated the Digital Label category at the awards. Here are the gold, silver and bronze winners from 2018 – see a trend here?

Jet Label is Western Canada’s largest supplier of high-quality labels (both digital and flexo) with large investments in equipment and a super team of motivated professionals. A great addition to the ProMach family.

With 7 label converting and printing plants across the United States and Canada, ProMach is your local label company with national reach and support. Combining our labels with ID Technology and EPI labeling equipment is the best way to ensure your products project the right image.

Want to get started improving your labels and labeling? Contact us today at 888-438-3242 Option#3. You can also email me at david.holliday@promachbuilt.com. We’ll be sure to get you in touch with an expert, right in your area!

[post_excerpt] => The Canadian Printing Awards is an annual event, currently in its 14th year, that celebrates the excellence and innovation of the printing industry in Canada. The awards cover a wide range of print and printing-related categories, Industry Achievement, Print Design, Printing, Technology and Environmental. The 2019 awards were presented at a gala event in Toronto […] [post_date_gmt] => 2019-11-08 22:12:39 [post_date] => 2019-11-08 22:12:39 [post_modified_gmt] => 2019-11-08 22:12:39 [post_modified] => 2019-11-08 22:12:39 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5966 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/11/canadian-printing-awards-congratulations-jet-label/ [syndication_item_hash] => 688fde332c4ebb0e26d74b655a18f93e ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:http://www.labelingnews.com/wp-content/uploads/2019/11/2019printawards.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/11/2019printawards.jpg

Image exists, checking for same file size

Replacing images : - ON

The Canadian Printing Awards is an annual event, currently in its 14th year, that celebrates the excellence and innovation of the printing industry in Canada.

The awards cover a wide range of print and printing-related categories, Industry Achievement, Print Design, Printing, Technology and Environmental.

The 2019 awards were presented at a gala event in Toronto and a total of 113 gold, silver and bronze awards were presented.

We are thrilled that the newest member of our ProMach Labeling & Coding family, Jet Label swept the awards in the Digital Label category, winning gold, silver and bronze.

 

This is a fantastic achievement and all three Jet Label submissions would have been worthy of first place. Here is the gold award and the winning label, printed for Dog Island Brewing:

To show just how consistent the Jet Label quality is, this isn’t the first time our colleagues have dominated the Digital Label category at the awards. Here are the gold, silver and bronze winners from 2018 – see a trend here?

Jet Label is Western Canada’s largest supplier of high-quality labels (both digital and flexo) with large investments in equipment and a super team of motivated professionals. A great addition to the ProMach family.

With 7 label converting and printing plants across the United States and Canada, ProMach is your local label company with national reach and support. Combining our labels with ID Technology and EPI labeling equipment is the best way to ensure your products project the right image.

Want to get started improving your labels and labeling? Contact us today at 888-438-3242 Option#3. You can also email me at david.holliday@promachbuilt.com. We’ll be sure to get you in touch with an expert, right in your area!

Local save:http://www.labelingnews.com/wp-content/uploads/2019/11/canadaawardgold.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/11/canadaawardgold.jpg

Image exists, checking for same file size

Replacing images : - ON

The Canadian Printing Awards is an annual event, currently in its 14th year, that celebrates the excellence and innovation of the printing industry in Canada.

The awards cover a wide range of print and printing-related categories, Industry Achievement, Print Design, Printing, Technology and Environmental.

The 2019 awards were presented at a gala event in Toronto and a total of 113 gold, silver and bronze awards were presented.

We are thrilled that the newest member of our ProMach Labeling & Coding family, Jet Label swept the awards in the Digital Label category, winning gold, silver and bronze.

Canadian Printing Awards – Congratulations Jet Label!

 

This is a fantastic achievement and all three Jet Label submissions would have been worthy of first place. Here is the gold award and the winning label, printed for Dog Island Brewing:

To show just how consistent the Jet Label quality is, this isn’t the first time our colleagues have dominated the Digital Label category at the awards. Here are the gold, silver and bronze winners from 2018 – see a trend here?

Jet Label is Western Canada’s largest supplier of high-quality labels (both digital and flexo) with large investments in equipment and a super team of motivated professionals. A great addition to the ProMach family.

With 7 label converting and printing plants across the United States and Canada, ProMach is your local label company with national reach and support. Combining our labels with ID Technology and EPI labeling equipment is the best way to ensure your products project the right image.

Want to get started improving your labels and labeling? Contact us today at 888-438-3242 Option#3. You can also email me at david.holliday@promachbuilt.com. We’ll be sure to get you in touch with an expert, right in your area!

Local save:http://www.labelingnews.com/wp-content/uploads/2019/11/2018canadaawards.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/11/2018canadaawards.jpg

Image exists, checking for same file size

Replacing images : - ON

The Canadian Printing Awards is an annual event, currently in its 14th year, that celebrates the excellence and innovation of the printing industry in Canada.

The awards cover a wide range of print and printing-related categories, Industry Achievement, Print Design, Printing, Technology and Environmental.

The 2019 awards were presented at a gala event in Toronto and a total of 113 gold, silver and bronze awards were presented.

We are thrilled that the newest member of our ProMach Labeling & Coding family, Jet Label swept the awards in the Digital Label category, winning gold, silver and bronze.

Canadian Printing Awards – Congratulations Jet Label!

 

This is a fantastic achievement and all three Jet Label submissions would have been worthy of first place. Here is the gold award and the winning label, printed for Dog Island Brewing:

Canadian Printing Awards – Congratulations Jet Label!

To show just how consistent the Jet Label quality is, this isn’t the first time our colleagues have dominated the Digital Label category at the awards. Here are the gold, silver and bronze winners from 2018 – see a trend here?

Jet Label is Western Canada’s largest supplier of high-quality labels (both digital and flexo) with large investments in equipment and a super team of motivated professionals. A great addition to the ProMach family.

With 7 label converting and printing plants across the United States and Canada, ProMach is your local label company with national reach and support. Combining our labels with ID Technology and EPI labeling equipment is the best way to ensure your products project the right image.

Want to get started improving your labels and labeling? Contact us today at 888-438-3242 Option#3. You can also email me at david.holliday@promachbuilt.com. We’ll be sure to get you in touch with an expert, right in your area!

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Decide filter: Returning post, everything seems orderly :Canadian Printing Awards – Congratulations Jet Label!

Array ( [post_title] => Canadian Printing Awards – Congratulations Jet Label! [post_content] =>

The Canadian Printing Awards is an annual event, currently in its 14th year, that celebrates the excellence and innovation of the printing industry in Canada.

The awards cover a wide range of print and printing-related categories, Industry Achievement, Print Design, Printing, Technology and Environmental.

The 2019 awards were presented at a gala event in Toronto and a total of 113 gold, silver and bronze awards were presented.

We are thrilled that the newest member of our ProMach Labeling & Coding family, Jet Label swept the awards in the Digital Label category, winning gold, silver and bronze.

Canadian Printing Awards – Congratulations Jet Label!

 

This is a fantastic achievement and all three Jet Label submissions would have been worthy of first place. Here is the gold award and the winning label, printed for Dog Island Brewing:

Canadian Printing Awards – Congratulations Jet Label!

To show just how consistent the Jet Label quality is, this isn’t the first time our colleagues have dominated the Digital Label category at the awards. Here are the gold, silver and bronze winners from 2018 – see a trend here?

Canadian Printing Awards – Congratulations Jet Label!

Jet Label is Western Canada’s largest supplier of high-quality labels (both digital and flexo) with large investments in equipment and a super team of motivated professionals. A great addition to the ProMach family.

With 7 label converting and printing plants across the United States and Canada, ProMach is your local label company with national reach and support. Combining our labels with ID Technology and EPI labeling equipment is the best way to ensure your products project the right image.

Want to get started improving your labels and labeling? Contact us today at 888-438-3242 Option#3. You can also email me at david.holliday@promachbuilt.com. We’ll be sure to get you in touch with an expert, right in your area!

[post_excerpt] => The Canadian Printing Awards is an annual event, currently in its 14th year, that celebrates the excellence and innovation of the printing industry in Canada. The awards cover a wide range of print and printing-related categories, Industry Achievement, Print Design, Printing, Technology and Environmental. The 2019 awards were presented at a gala event in Toronto […] [post_date_gmt] => 2019-11-08 22:12:39 [post_date] => 2019-11-08 22:12:39 [post_modified_gmt] => 2019-11-08 22:12:39 [post_modified] => 2019-11-08 22:12:39 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5966 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/11/canadian-printing-awards-congratulations-jet-label/ [syndication_item_hash] => 688fde332c4ebb0e26d74b655a18f93e [faf_featured_image] => 0 [faf_process_image] => 0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Product Coding for Protein Producers

Array ( [post_title] => Product Coding for Protein Producers [post_content] =>

Regardless of package type, companies that produce meat or poultry products need to add variable information to the package. This includes date and lot codes, establishment codes, regulatory agency logos, and increasingly barcodes.

In many industries, this is quite straightforward, but for protein companies, there is the added complication of the environment in which coding and packaging equipment has to operate. Cold and wet conditions are the norm and any equipment brought into the plants needs to be able to handle this as well as washdown situations.

Traditionally continuous inkjet (CIJ) printers have been used for printing variable information onto meat and poultry packaging. These printers can usually handle the harsh conditions found on the packaging lines and also produce the print quality that is good enough for the applications. Thermal inkjet (TIJ) printers have not been used in the past due to the inks being unsuitable for use on the films used for the packaging.

inkjet printing for protein companies

Over the last few years, however, there have been great advances in the chemistry of inks for TIJ printing and today, this technology is proving to be very successful at printing onto the non-porous substrates used for protein packaging.

The ink cartridges used in thermal inkjet printers ensure that there is no need to have to deal with the MEK and other solvents used in other print technologies, such as CIJ. There is no need to deal with disposing of partially used ink or additive bottles.

With no cleaning cycle needed at startup or shutdown, a thermal inkjet printer is always ready to work.

The thermal inkjet coders provided by ProMach brands, Code Tech & ID Technology, are designed to be able to get the job done in these areas. They bring all the advantages of the thermal inkjet system but include models that are available in IP65 versions, perfect for producing excellent code quality every time, regardless of the environment.

 

Reduce Maintenance & Downtime

A thermal impact printer uses familiar HP type ink cartridges. This means that every time you change the cartridge, you effectively get a new printer.

As a bonus, should you need to change the color of your print, this is accomplished by simply replacing the ink cartridge with one of the required color.

Our TIJ printers come in versions that are built to IP65 environmental protection. This means that regardless of how dirty or wet the packaging environment, the printers will operate happily.

Exceptional Print Quality

With print resolutions of up to 600×600 DPI, thermal inkjet produces perfect prints every time, even when printing very small fonts or high-density barcodes.

Inks are available that are fast drying and durable to suit just about every packaging material.

Quick and Simple Installation and Integration

Thermal inkjet printers from ID Technology and Code Tech have a small footprint, making them easy to install in your parent packaging machine, even when multiple heads are needed.

Combined with the web handling and printer traversing expertise of the Greydon brand, printers from ProMach Labeling & Coding can be integrated with every type of flexible packaging machine.

Is TIJ Always the Best Technology to Use?

No, not always.

Thermal inkjet brings some important advantages, but there are times where an alternative technology such as CIJ printing, thermal transfer, laser or ink stamping might make sense. We happen to sell a complete range of coding technologies so we can work with you to help decide which is best for your unique needs.

Want to Get Started?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

[post_excerpt] => Regardless of package type, companies that produce meat or poultry products need to add variable information to the package. This includes date and lot codes, establishment codes, regulatory agency logos, and increasingly barcodes. In many industries, this is quite straightforward, but for protein companies, there is the added complication of the environment in which coding […] [post_date_gmt] => 2019-08-07 14:47:49 [post_date] => 2019-08-07 14:47:49 [post_modified_gmt] => 2019-08-07 14:47:49 [post_modified] => 2019-08-07 14:47:49 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5958 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/08/product-coding-for-protein-producers/ [syndication_item_hash] => bf79e38cb1b9f7707482459ba38d1477 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:http://www.labelingnews.com/wp-content/uploads/2019/08/washdown-codetech.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/08/washdown-codetech.jpg

Image exists, checking for same file size

Replacing images : inkjet printing for protein companies - inkjet printing for protein companies ON

Regardless of package type, companies that produce meat or poultry products need to add variable information to the package. This includes date and lot codes, establishment codes, regulatory agency logos, and increasingly barcodes.

In many industries, this is quite straightforward, but for protein companies, there is the added complication of the environment in which coding and packaging equipment has to operate. Cold and wet conditions are the norm and any equipment brought into the plants needs to be able to handle this as well as washdown situations.

Traditionally continuous inkjet (CIJ) printers have been used for printing variable information onto meat and poultry packaging. These printers can usually handle the harsh conditions found on the packaging lines and also produce the print quality that is good enough for the applications. Thermal inkjet (TIJ) printers have not been used in the past due to the inks being unsuitable for use on the films used for the packaging.

inkjet printing for protein companies

Over the last few years, however, there have been great advances in the chemistry of inks for TIJ printing and today, this technology is proving to be very successful at printing onto the non-porous substrates used for protein packaging.

The ink cartridges used in thermal inkjet printers ensure that there is no need to have to deal with the MEK and other solvents used in other print technologies, such as CIJ. There is no need to deal with disposing of partially used ink or additive bottles.

With no cleaning cycle needed at startup or shutdown, a thermal inkjet printer is always ready to work.

The thermal inkjet coders provided by ProMach brands, Code Tech & ID Technology, are designed to be able to get the job done in these areas. They bring all the advantages of the thermal inkjet system but include models that are available in IP65 versions, perfect for producing excellent code quality every time, regardless of the environment.

 

Reduce Maintenance & Downtime

A thermal impact printer uses familiar HP type ink cartridges. This means that every time you change the cartridge, you effectively get a new printer.

As a bonus, should you need to change the color of your print, this is accomplished by simply replacing the ink cartridge with one of the required color.

Our TIJ printers come in versions that are built to IP65 environmental protection. This means that regardless of how dirty or wet the packaging environment, the printers will operate happily.

Exceptional Print Quality

With print resolutions of up to 600×600 DPI, thermal inkjet produces perfect prints every time, even when printing very small fonts or high-density barcodes.

Inks are available that are fast drying and durable to suit just about every packaging material.

Quick and Simple Installation and Integration

Thermal inkjet printers from ID Technology and Code Tech have a small footprint, making them easy to install in your parent packaging machine, even when multiple heads are needed.

Combined with the web handling and printer traversing expertise of the Greydon brand, printers from ProMach Labeling & Coding can be integrated with every type of flexible packaging machine.

Is TIJ Always the Best Technology to Use?

No, not always.

Thermal inkjet brings some important advantages, but there are times where an alternative technology such as CIJ printing, thermal transfer, laser or ink stamping might make sense. We happen to sell a complete range of coding technologies so we can work with you to help decide which is best for your unique needs.

Want to Get Started?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

Local save:http://www.labelingnews.com/wp-content/uploads/2019/08/tij-protein-samples.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/08/tij-protein-samples.jpg

Image exists, checking for same file size

Replacing images : - ON

Regardless of package type, companies that produce meat or poultry products need to add variable information to the package. This includes date and lot codes, establishment codes, regulatory agency logos, and increasingly barcodes.

In many industries, this is quite straightforward, but for protein companies, there is the added complication of the environment in which coding and packaging equipment has to operate. Cold and wet conditions are the norm and any equipment brought into the plants needs to be able to handle this as well as washdown situations.

Traditionally continuous inkjet (CIJ) printers have been used for printing variable information onto meat and poultry packaging. These printers can usually handle the harsh conditions found on the packaging lines and also produce the print quality that is good enough for the applications. Thermal inkjet (TIJ) printers have not been used in the past due to the inks being unsuitable for use on the films used for the packaging.

Product Coding for Protein Producers

Over the last few years, however, there have been great advances in the chemistry of inks for TIJ printing and today, this technology is proving to be very successful at printing onto the non-porous substrates used for protein packaging.

The ink cartridges used in thermal inkjet printers ensure that there is no need to have to deal with the MEK and other solvents used in other print technologies, such as CIJ. There is no need to deal with disposing of partially used ink or additive bottles.

With no cleaning cycle needed at startup or shutdown, a thermal inkjet printer is always ready to work.

The thermal inkjet coders provided by ProMach brands, Code Tech & ID Technology, are designed to be able to get the job done in these areas. They bring all the advantages of the thermal inkjet system but include models that are available in IP65 versions, perfect for producing excellent code quality every time, regardless of the environment.

 

Reduce Maintenance & Downtime

A thermal impact printer uses familiar HP type ink cartridges. This means that every time you change the cartridge, you effectively get a new printer.

As a bonus, should you need to change the color of your print, this is accomplished by simply replacing the ink cartridge with one of the required color.

Our TIJ printers come in versions that are built to IP65 environmental protection. This means that regardless of how dirty or wet the packaging environment, the printers will operate happily.

Exceptional Print Quality

With print resolutions of up to 600×600 DPI, thermal inkjet produces perfect prints every time, even when printing very small fonts or high-density barcodes.

Inks are available that are fast drying and durable to suit just about every packaging material.

Quick and Simple Installation and Integration

Thermal inkjet printers from ID Technology and Code Tech have a small footprint, making them easy to install in your parent packaging machine, even when multiple heads are needed.

Combined with the web handling and printer traversing expertise of the Greydon brand, printers from ProMach Labeling & Coding can be integrated with every type of flexible packaging machine.

Is TIJ Always the Best Technology to Use?

No, not always.

Thermal inkjet brings some important advantages, but there are times where an alternative technology such as CIJ printing, thermal transfer, laser or ink stamping might make sense. We happen to sell a complete range of coding technologies so we can work with you to help decide which is best for your unique needs.

Want to Get Started?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

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Regardless of package type, companies that produce meat or poultry products need to add variable information to the package. This includes date and lot codes, establishment codes, regulatory agency logos, and increasingly barcodes.

In many industries, this is quite straightforward, but for protein companies, there is the added complication of the environment in which coding and packaging equipment has to operate. Cold and wet conditions are the norm and any equipment brought into the plants needs to be able to handle this as well as washdown situations.

Traditionally continuous inkjet (CIJ) printers have been used for printing variable information onto meat and poultry packaging. These printers can usually handle the harsh conditions found on the packaging lines and also produce the print quality that is good enough for the applications. Thermal inkjet (TIJ) printers have not been used in the past due to the inks being unsuitable for use on the films used for the packaging.

Product Coding for Protein Producers

Over the last few years, however, there have been great advances in the chemistry of inks for TIJ printing and today, this technology is proving to be very successful at printing onto the non-porous substrates used for protein packaging.Product Coding for Protein Producers

The ink cartridges used in thermal inkjet printers ensure that there is no need to have to deal with the MEK and other solvents used in other print technologies, such as CIJ. There is no need to deal with disposing of partially used ink or additive bottles.

With no cleaning cycle needed at startup or shutdown, a thermal inkjet printer is always ready to work.

The thermal inkjet coders provided by ProMach brands, Code Tech & ID Technology, are designed to be able to get the job done in these areas. They bring all the advantages of the thermal inkjet system but include models that are available in IP65 versions, perfect for producing excellent code quality every time, regardless of the environment.

 

Reduce Maintenance & Downtime

A thermal impact printer uses familiar HP type ink cartridges. This means that every time you change the cartridge, you effectively get a new printer.

As a bonus, should you need to change the color of your print, this is accomplished by simply replacing the ink cartridge with one of the required color.

Our TIJ printers come in versions that are built to IP65 environmental protection. This means that regardless of how dirty or wet the packaging environment, the printers will operate happily.

Exceptional Print Quality

With print resolutions of up to 600×600 DPI, thermal inkjet produces perfect prints every time, even when printing very small fonts or high-density barcodes.

Inks are available that are fast drying and durable to suit just about every packaging material.

Quick and Simple Installation and Integration

Thermal inkjet printers from ID Technology and Code Tech have a small footprint, making them easy to install in your parent packaging machine, even when multiple heads are needed.

Combined with the web handling and printer traversing expertise of the Greydon brand, printers from ProMach Labeling & Coding can be integrated with every type of flexible packaging machine.

Is TIJ Always the Best Technology to Use?

No, not always.

Thermal inkjet brings some important advantages, but there are times where an alternative technology such as CIJ printing, thermal transfer, laser or ink stamping might make sense. We happen to sell a complete range of coding technologies so we can work with you to help decide which is best for your unique needs.

Want to Get Started?

How can you start improving your own packaging coding? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com We’ll get you in touch with one of our local experts right away.

[post_excerpt] => Regardless of package type, companies that produce meat or poultry products need to add variable information to the package. This includes date and lot codes, establishment codes, regulatory agency logos, and increasingly barcodes. In many industries, this is quite straightforward, but for protein companies, there is the added complication of the environment in which coding […] [post_date_gmt] => 2019-08-07 14:47:49 [post_date] => 2019-08-07 14:47:49 [post_modified_gmt] => 2019-08-07 14:47:49 [post_modified] => 2019-08-07 14:47:49 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5958 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/08/product-coding-for-protein-producers/ [syndication_item_hash] => bf79e38cb1b9f7707482459ba38d1477 [faf_featured_image] => 0 [faf_process_image] => 0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Customer Engagement and More – GS1 Digital Link

Array ( [post_title] => Customer Engagement and More – GS1 Digital Link [post_content] =>

Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.

The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.

This all seemed quite exciting, but QR codes got old quickly and the concept seemed to fade away.

Fast forward to today and there is renewed interest in using packaging to actively engage with customers.

Listen to our GS1 Digital Link Podcast

Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past.  These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?

As a result of all this, brand owners have a renewed interest trying to set up a direct connection to their customers based on the product packaging – the package is potentially the ultimate marketing tool.
Enter smart packaging – a means to allow brands to connect directly with their customers. Generally, a smart package will allow the customer to scan a barcode (yes, usually a QR Code) and be connected to an interactive website.

So QR codes are back – a lot of brands are using them – some quite creatively

Currently, there isn’t a standard to use QR codes  (or any type of barcode) for customer engagement so brands are tending to encode them in different ways – often just a URL, sometimes other data.
Of course, the package’s UPC  barcode still needs to be there so most items would have to have multiple barcodes – rather messy and takes up more space on the package.
The product UPC codes scanned at the point of sale haven’t really changed in the 45 years since the concept was introduced.

Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!

Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.

While the name might not be too exciting, Digital Link has the potential to revolutionize how barcoding is used, to add true customer engagement and to (yes really) provide item-level serialization and traceability.
For primary packaging (what we would buy in a store), GS1’s barcoding is built around the concept of the Global Trade Item Number – GTIN. This is what is encoded in the common UPC barcode that is scanned at the checkout.
The GTIN in the item barcode basically consists of a company prefix and an SKU or stock keeping unit number. The GTIN identifies a type of product – a 12oz can of Pepsi Cola or an 8 oz bag of salt n vinegar Lay’s chips for example. Every item sold at retail and many other products that use the GS1 system (such as pharmaceutical or medical products) has a GTIN.
It is important to note that a GTIN doesn’t identify an individual item – every 12oz can of Pepsi will have the same GTIN.
Also, no additional data can be encoded in the product barcode – only the 12 digit UPC in the US or 13 digit EAN code internationally. This is why additional barcodes must currently be added to a package in the event a brand owner wants to encode more data.
Traditionally, barcodes in the GS1 system have been used in the supply chain from manufacturer to point of sale. They lose their usefulness once the product has been sold. GS1 Digital Link promises to extend the reach of the GS1 system all the way from the manufacturer to consumer and to provide a means of interaction between the brand owner and the consumer.

So how does it work?

For the first time, GS1 is allowing a 2D QR barcode to be used as the barcode for point of sale.
Encoded within the barcode is a URI (unique resource identifier – an example of which is the familiar website URLs we use every day) and a number of other possible data fields that include:
GTIN
Lot number
Serial number
The expiration date and many more
Some examples:
Note, the examples use the domain id.gs1.org, but brand owners can use their own domains.
An interesting addition to the new specification is that the data fields can be identified by either using the familiar GS1 Application Identifiers (AI) or by text identifiers. Note that this is only a quick intro, so check out the GS1 Digital Link specification to get complete information.
  The ability to include all this data in one barcode means that only one barcode needs to be printed on the package and it can be used for point of sale, traceability, anti-counterfeit and for customer engagement by sending a consumer who scans the code to an interactive website.
GS1 Digital Link could prove to be the biggest revolution in barcoding since the first code was scanned in a store 45 years ago.

When will this start?

It is going to take a while and we can expect to see both traditional UPC codes and the new QR codes used side by side until the infrastructure is in place to handle the new 2D barcodes.
 A survey carried out by the food marketing institute found that in the US nearly 40% of POS scanners are capable of reading 2D codes today and that will increase to about 55% by 2022.
The POS systems to handle the data are running somewhat behind, with an estimated 20% of systems being able to handle this data.
There is clearly a ways to go.
In the same survey, stakeholders saw the advantages of switching to data-rich solutions such as follows:
60% stated better inventory accuracy
40% stated better customer engagement
36% stated anti-counterfeit
35% stated improved recall control
33% stated expiration date control
* Yes, people could choose more than one.
Finally, 85% of stakeholders see 3-5 years to get a higher data density solution to the current UPC established.
So there is certainly a lot of interest in GS1 Digital Link. While I’ve discussed the use of QR codes in this podcast, other data carriers that could be used (and be very interesting) are NFC RFID tags and the Digimarc system that turns the complete package into the barcode. Digimarc will be the topic of a future podcast.
Should be interesting days ahead.
How can we help you meet your objectives for your labeling and barcode operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!
[post_excerpt] => Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011. The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by […] [post_date_gmt] => 2019-08-05 18:10:41 [post_date] => 2019-08-05 18:10:41 [post_modified_gmt] => 2019-08-05 18:10:41 [post_modified] => 2019-08-05 18:10:41 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5952 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/08/customer-engagement-and-more-gs1-digital-link/ [syndication_item_hash] => 1e5148b5aacb103170db86cec5f4b5cf ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:http://www.labelingnews.com/wp-content/uploads/2019/08/GS1DL-HEADER.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/08/GS1DL-HEADER.jpg

Image exists, checking for same file size

Replacing images : - ON

Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.

The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.

This all seemed quite exciting, but QR codes got old quickly and the concept seemed to fade away.

Fast forward to today and there is renewed interest in using packaging to actively engage with customers.

Listen to our GS1 Digital Link Podcast

Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past.  These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?

As a result of all this, brand owners have a renewed interest trying to set up a direct connection to their customers based on the product packaging – the package is potentially the ultimate marketing tool.
Enter smart packaging – a means to allow brands to connect directly with their customers. Generally, a smart package will allow the customer to scan a barcode (yes, usually a QR Code) and be connected to an interactive website.

So QR codes are back – a lot of brands are using them – some quite creatively

Currently, there isn’t a standard to use QR codes  (or any type of barcode) for customer engagement so brands are tending to encode them in different ways – often just a URL, sometimes other data.
Of course, the package’s UPC  barcode still needs to be there so most items would have to have multiple barcodes – rather messy and takes up more space on the package.
The product UPC codes scanned at the point of sale haven’t really changed in the 45 years since the concept was introduced.

Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!

Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.

While the name might not be too exciting, Digital Link has the potential to revolutionize how barcoding is used, to add true customer engagement and to (yes really) provide item-level serialization and traceability.
For primary packaging (what we would buy in a store), GS1’s barcoding is built around the concept of the Global Trade Item Number – GTIN. This is what is encoded in the common UPC barcode that is scanned at the checkout.
The GTIN in the item barcode basically consists of a company prefix and an SKU or stock keeping unit number. The GTIN identifies a type of product – a 12oz can of Pepsi Cola or an 8 oz bag of salt n vinegar Lay’s chips for example. Every item sold at retail and many other products that use the GS1 system (such as pharmaceutical or medical products) has a GTIN.
It is important to note that a GTIN doesn’t identify an individual item – every 12oz can of Pepsi will have the same GTIN.
Also, no additional data can be encoded in the product barcode – only the 12 digit UPC in the US or 13 digit EAN code internationally. This is why additional barcodes must currently be added to a package in the event a brand owner wants to encode more data.
Traditionally, barcodes in the GS1 system have been used in the supply chain from manufacturer to point of sale. They lose their usefulness once the product has been sold. GS1 Digital Link promises to extend the reach of the GS1 system all the way from the manufacturer to consumer and to provide a means of interaction between the brand owner and the consumer.

So how does it work?

For the first time, GS1 is allowing a 2D QR barcode to be used as the barcode for point of sale.
Encoded within the barcode is a URI (unique resource identifier – an example of which is the familiar website URLs we use every day) and a number of other possible data fields that include:
GTIN
Lot number
Serial number
The expiration date and many more
Some examples:
Note, the examples use the domain id.gs1.org, but brand owners can use their own domains.
An interesting addition to the new specification is that the data fields can be identified by either using the familiar GS1 Application Identifiers (AI) or by text identifiers. Note that this is only a quick intro, so check out the GS1 Digital Link specification to get complete information.
  The ability to include all this data in one barcode means that only one barcode needs to be printed on the package and it can be used for point of sale, traceability, anti-counterfeit and for customer engagement by sending a consumer who scans the code to an interactive website.
GS1 Digital Link could prove to be the biggest revolution in barcoding since the first code was scanned in a store 45 years ago.

When will this start?

It is going to take a while and we can expect to see both traditional UPC codes and the new QR codes used side by side until the infrastructure is in place to handle the new 2D barcodes.
 A survey carried out by the food marketing institute found that in the US nearly 40% of POS scanners are capable of reading 2D codes today and that will increase to about 55% by 2022.
The POS systems to handle the data are running somewhat behind, with an estimated 20% of systems being able to handle this data.
There is clearly a ways to go.
In the same survey, stakeholders saw the advantages of switching to data-rich solutions such as follows:
60% stated better inventory accuracy
40% stated better customer engagement
36% stated anti-counterfeit
35% stated improved recall control
33% stated expiration date control
* Yes, people could choose more than one.
Finally, 85% of stakeholders see 3-5 years to get a higher data density solution to the current UPC established.
So there is certainly a lot of interest in GS1 Digital Link. While I’ve discussed the use of QR codes in this podcast, other data carriers that could be used (and be very interesting) are NFC RFID tags and the Digimarc system that turns the complete package into the barcode. Digimarc will be the topic of a future podcast.
Should be interesting days ahead.
How can we help you meet your objectives for your labeling and barcode operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

Local save:http://www.labelingnews.com/wp-content/uploads/2019/08/LNPodcastImage-150x150.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/08/LNPodcastImage-150x150.jpg

Image exists, checking for same file size

Replacing images : - ON

Customer Engagement and More – GS1 Digital Link

Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.

The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.

This all seemed quite exciting, but QR codes got old quickly and the concept seemed to fade away.

Fast forward to today and there is renewed interest in using packaging to actively engage with customers.

Listen to our GS1 Digital Link Podcast

Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past.  These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?

As a result of all this, brand owners have a renewed interest trying to set up a direct connection to their customers based on the product packaging – the package is potentially the ultimate marketing tool.
Enter smart packaging – a means to allow brands to connect directly with their customers. Generally, a smart package will allow the customer to scan a barcode (yes, usually a QR Code) and be connected to an interactive website.

So QR codes are back – a lot of brands are using them – some quite creatively

Currently, there isn’t a standard to use QR codes  (or any type of barcode) for customer engagement so brands are tending to encode them in different ways – often just a URL, sometimes other data.
Of course, the package’s UPC  barcode still needs to be there so most items would have to have multiple barcodes – rather messy and takes up more space on the package.
The product UPC codes scanned at the point of sale haven’t really changed in the 45 years since the concept was introduced.

Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!

Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.

While the name might not be too exciting, Digital Link has the potential to revolutionize how barcoding is used, to add true customer engagement and to (yes really) provide item-level serialization and traceability.
For primary packaging (what we would buy in a store), GS1’s barcoding is built around the concept of the Global Trade Item Number – GTIN. This is what is encoded in the common UPC barcode that is scanned at the checkout.
The GTIN in the item barcode basically consists of a company prefix and an SKU or stock keeping unit number. The GTIN identifies a type of product – a 12oz can of Pepsi Cola or an 8 oz bag of salt n vinegar Lay’s chips for example. Every item sold at retail and many other products that use the GS1 system (such as pharmaceutical or medical products) has a GTIN.
It is important to note that a GTIN doesn’t identify an individual item – every 12oz can of Pepsi will have the same GTIN.
Also, no additional data can be encoded in the product barcode – only the 12 digit UPC in the US or 13 digit EAN code internationally. This is why additional barcodes must currently be added to a package in the event a brand owner wants to encode more data.
Traditionally, barcodes in the GS1 system have been used in the supply chain from manufacturer to point of sale. They lose their usefulness once the product has been sold. GS1 Digital Link promises to extend the reach of the GS1 system all the way from the manufacturer to consumer and to provide a means of interaction between the brand owner and the consumer.

So how does it work?

For the first time, GS1 is allowing a 2D QR barcode to be used as the barcode for point of sale.
Encoded within the barcode is a URI (unique resource identifier – an example of which is the familiar website URLs we use every day) and a number of other possible data fields that include:
GTIN
Lot number
Serial number
The expiration date and many more
Some examples:
Note, the examples use the domain id.gs1.org, but brand owners can use their own domains.
An interesting addition to the new specification is that the data fields can be identified by either using the familiar GS1 Application Identifiers (AI) or by text identifiers. Note that this is only a quick intro, so check out the GS1 Digital Link specification to get complete information.
  The ability to include all this data in one barcode means that only one barcode needs to be printed on the package and it can be used for point of sale, traceability, anti-counterfeit and for customer engagement by sending a consumer who scans the code to an interactive website.
GS1 Digital Link could prove to be the biggest revolution in barcoding since the first code was scanned in a store 45 years ago.

When will this start?

It is going to take a while and we can expect to see both traditional UPC codes and the new QR codes used side by side until the infrastructure is in place to handle the new 2D barcodes.
 A survey carried out by the food marketing institute found that in the US nearly 40% of POS scanners are capable of reading 2D codes today and that will increase to about 55% by 2022.
The POS systems to handle the data are running somewhat behind, with an estimated 20% of systems being able to handle this data.
There is clearly a ways to go.
In the same survey, stakeholders saw the advantages of switching to data-rich solutions such as follows:
60% stated better inventory accuracy
40% stated better customer engagement
36% stated anti-counterfeit
35% stated improved recall control
33% stated expiration date control
* Yes, people could choose more than one.
Finally, 85% of stakeholders see 3-5 years to get a higher data density solution to the current UPC established.
So there is certainly a lot of interest in GS1 Digital Link. While I’ve discussed the use of QR codes in this podcast, other data carriers that could be used (and be very interesting) are NFC RFID tags and the Digimarc system that turns the complete package into the barcode. Digimarc will be the topic of a future podcast.
Should be interesting days ahead.
How can we help you meet your objectives for your labeling and barcode operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

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Customer Engagement and More – GS1 Digital Link

Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.

The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.

This all seemed quite exciting, but QR codes got old quickly and the concept seemed to fade away.

Fast forward to today and there is renewed interest in using packaging to actively engage with customers.

Customer Engagement and More – GS1 Digital Link

Listen to our GS1 Digital Link Podcast

Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past.  These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?

As a result of all this, brand owners have a renewed interest trying to set up a direct connection to their customers based on the product packaging – the package is potentially the ultimate marketing tool.
Enter smart packaging – a means to allow brands to connect directly with their customers. Generally, a smart package will allow the customer to scan a barcode (yes, usually a QR Code) and be connected to an interactive website.

So QR codes are back – a lot of brands are using them – some quite creatively

Currently, there isn’t a standard to use QR codes  (or any type of barcode) for customer engagement so brands are tending to encode them in different ways – often just a URL, sometimes other data.
Of course, the package’s UPC  barcode still needs to be there so most items would have to have multiple barcodes – rather messy and takes up more space on the package.
The product UPC codes scanned at the point of sale haven’t really changed in the 45 years since the concept was introduced.

Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!

Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.

While the name might not be too exciting, Digital Link has the potential to revolutionize how barcoding is used, to add true customer engagement and to (yes really) provide item-level serialization and traceability.
For primary packaging (what we would buy in a store), GS1’s barcoding is built around the concept of the Global Trade Item Number – GTIN. This is what is encoded in the common UPC barcode that is scanned at the checkout.
The GTIN in the item barcode basically consists of a company prefix and an SKU or stock keeping unit number. The GTIN identifies a type of product – a 12oz can of Pepsi Cola or an 8 oz bag of salt n vinegar Lay’s chips for example. Every item sold at retail and many other products that use the GS1 system (such as pharmaceutical or medical products) has a GTIN.
It is important to note that a GTIN doesn’t identify an individual item – every 12oz can of Pepsi will have the same GTIN.
Also, no additional data can be encoded in the product barcode – only the 12 digit UPC in the US or 13 digit EAN code internationally. This is why additional barcodes must currently be added to a package in the event a brand owner wants to encode more data.
Traditionally, barcodes in the GS1 system have been used in the supply chain from manufacturer to point of sale. They lose their usefulness once the product has been sold. GS1 Digital Link promises to extend the reach of the GS1 system all the way from the manufacturer to consumer and to provide a means of interaction between the brand owner and the consumer.

So how does it work?

For the first time, GS1 is allowing a 2D QR barcode to be used as the barcode for point of sale.
Encoded within the barcode is a URI (unique resource identifier – an example of which is the familiar website URLs we use every day) and a number of other possible data fields that include:
GTIN
Lot number
Serial number
The expiration date and many more
Some examples:
Note, the examples use the domain id.gs1.org, but brand owners can use their own domains.
An interesting addition to the new specification is that the data fields can be identified by either using the familiar GS1 Application Identifiers (AI) or by text identifiers. Note that this is only a quick intro, so check out the GS1 Digital Link specification to get complete information.
  The ability to include all this data in one barcode means that only one barcode needs to be printed on the package and it can be used for point of sale, traceability, anti-counterfeit and for customer engagement by sending a consumer who scans the code to an interactive website.
GS1 Digital Link could prove to be the biggest revolution in barcoding since the first code was scanned in a store 45 years ago.

When will this start?

It is going to take a while and we can expect to see both traditional UPC codes and the new QR codes used side by side until the infrastructure is in place to handle the new 2D barcodes.
 A survey carried out by the food marketing institute found that in the US nearly 40% of POS scanners are capable of reading 2D codes today and that will increase to about 55% by 2022.
The POS systems to handle the data are running somewhat behind, with an estimated 20% of systems being able to handle this data.
There is clearly a ways to go.
In the same survey, stakeholders saw the advantages of switching to data-rich solutions such as follows:
60% stated better inventory accuracy
40% stated better customer engagement
36% stated anti-counterfeit
35% stated improved recall control
33% stated expiration date control
* Yes, people could choose more than one.
Finally, 85% of stakeholders see 3-5 years to get a higher data density solution to the current UPC established.
So there is certainly a lot of interest in GS1 Digital Link. While I’ve discussed the use of QR codes in this podcast, other data carriers that could be used (and be very interesting) are NFC RFID tags and the Digimarc system that turns the complete package into the barcode. Digimarc will be the topic of a future podcast.
Should be interesting days ahead.
How can we help you meet your objectives for your labeling and barcode operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

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Image exists, checking for same file size

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Customer Engagement and More – GS1 Digital Link

Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.

The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.

This all seemed quite exciting, but QR codes got old quickly and the concept seemed to fade away.

Fast forward to today and there is renewed interest in using packaging to actively engage with customers.

Customer Engagement and More – GS1 Digital Link

Listen to our GS1 Digital Link Podcast

Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past.  These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?

As a result of all this, brand owners have a renewed interest trying to set up a direct connection to their customers based on the product packaging – the package is potentially the ultimate marketing tool.
Enter smart packaging – a means to allow brands to connect directly with their customers. Generally, a smart package will allow the customer to scan a barcode (yes, usually a QR Code) and be connected to an interactive website.

So QR codes are back – a lot of brands are using them – some quite creatively

Currently, there isn’t a standard to use QR codes  (or any type of barcode) for customer engagement so brands are tending to encode them in different ways – often just a URL, sometimes other data.
Of course, the package’s UPC  barcode still needs to be there so most items would have to have multiple barcodes – rather messy and takes up more space on the package.
The product UPC codes scanned at the point of sale haven’t really changed in the 45 years since the concept was introduced.

Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!

Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.

While the name might not be too exciting, Digital Link has the potential to revolutionize how barcoding is used, to add true customer engagement and to (yes really) provide item-level serialization and traceability.
For primary packaging (what we would buy in a store), GS1’s barcoding is built around the concept of the Global Trade Item Number – GTIN. This is what is encoded in the common UPC barcode that is scanned at the checkout.
The GTIN in the item barcode basically consists of a company prefix and an SKU or stock keeping unit number. The GTIN identifies a type of product – a 12oz can of Pepsi Cola or an 8 oz bag of salt n vinegar Lay’s chips for example. Every item sold at retail and many other products that use the GS1 system (such as pharmaceutical or medical products) has a GTIN.
It is important to note that a GTIN doesn’t identify an individual item – every 12oz can of Pepsi will have the same GTIN.
Also, no additional data can be encoded in the product barcode – only the 12 digit UPC in the US or 13 digit EAN code internationally. This is why additional barcodes must currently be added to a package in the event a brand owner wants to encode more data.
Traditionally, barcodes in the GS1 system have been used in the supply chain from manufacturer to point of sale. They lose their usefulness once the product has been sold. GS1 Digital Link promises to extend the reach of the GS1 system all the way from the manufacturer to consumer and to provide a means of interaction between the brand owner and the consumer.

So how does it work?

For the first time, GS1 is allowing a 2D QR barcode to be used as the barcode for point of sale.
Encoded within the barcode is a URI (unique resource identifier – an example of which is the familiar website URLs we use every day) and a number of other possible data fields that include:
GTIN
Lot number
Serial number
The expiration date and many more
Some examples:
Note, the examples use the domain id.gs1.org, but brand owners can use their own domains.
Customer Engagement and More – GS1 Digital Link
An interesting addition to the new specification is that the data fields can be identified by either using the familiar GS1 Application Identifiers (AI) or by text identifiers. Note that this is only a quick intro, so check out the GS1 Digital Link specification to get complete information.
  The ability to include all this data in one barcode means that only one barcode needs to be printed on the package and it can be used for point of sale, traceability, anti-counterfeit and for customer engagement by sending a consumer who scans the code to an interactive website.
GS1 Digital Link could prove to be the biggest revolution in barcoding since the first code was scanned in a store 45 years ago.

When will this start?

It is going to take a while and we can expect to see both traditional UPC codes and the new QR codes used side by side until the infrastructure is in place to handle the new 2D barcodes.
 A survey carried out by the food marketing institute found that in the US nearly 40% of POS scanners are capable of reading 2D codes today and that will increase to about 55% by 2022.
The POS systems to handle the data are running somewhat behind, with an estimated 20% of systems being able to handle this data.
There is clearly a ways to go.
In the same survey, stakeholders saw the advantages of switching to data-rich solutions such as follows:
60% stated better inventory accuracy
40% stated better customer engagement
36% stated anti-counterfeit
35% stated improved recall control
33% stated expiration date control
* Yes, people could choose more than one.
Finally, 85% of stakeholders see 3-5 years to get a higher data density solution to the current UPC established.
So there is certainly a lot of interest in GS1 Digital Link. While I’ve discussed the use of QR codes in this podcast, other data carriers that could be used (and be very interesting) are NFC RFID tags and the Digimarc system that turns the complete package into the barcode. Digimarc will be the topic of a future podcast.
Should be interesting days ahead.
How can we help you meet your objectives for your labeling and barcode operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

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Customer Engagement and More – GS1 Digital Link

Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.

The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.

This all seemed quite exciting, but QR codes got old quickly and the concept seemed to fade away.

Fast forward to today and there is renewed interest in using packaging to actively engage with customers.

Customer Engagement and More – GS1 Digital Link

Listen to our GS1 Digital Link Podcast

Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past.  These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?

As a result of all this, brand owners have a renewed interest trying to set up a direct connection to their customers based on the product packaging – the package is potentially the ultimate marketing tool.
Enter smart packaging – a means to allow brands to connect directly with their customers. Generally, a smart package will allow the customer to scan a barcode (yes, usually a QR Code) and be connected to an interactive website.

So QR codes are back – a lot of brands are using them – some quite creatively

Currently, there isn’t a standard to use QR codes  (or any type of barcode) for customer engagement so brands are tending to encode them in different ways – often just a URL, sometimes other data.
Of course, the package’s UPC  barcode still needs to be there so most items would have to have multiple barcodes – rather messy and takes up more space on the package.
The product UPC codes scanned at the point of sale haven’t really changed in the 45 years since the concept was introduced.

Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!

Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.

While the name might not be too exciting, Digital Link has the potential to revolutionize how barcoding is used, to add true customer engagement and to (yes really) provide item-level serialization and traceability.
For primary packaging (what we would buy in a store), GS1’s barcoding is built around the concept of the Global Trade Item Number – GTIN. This is what is encoded in the common UPC barcode that is scanned at the checkout.
The GTIN in the item barcode basically consists of a company prefix and an SKU or stock keeping unit number. The GTIN identifies a type of product – a 12oz can of Pepsi Cola or an 8 oz bag of salt n vinegar Lay’s chips for example. Every item sold at retail and many other products that use the GS1 system (such as pharmaceutical or medical products) has a GTIN.
It is important to note that a GTIN doesn’t identify an individual item – every 12oz can of Pepsi will have the same GTIN.
Also, no additional data can be encoded in the product barcode – only the 12 digit UPC in the US or 13 digit EAN code internationally. This is why additional barcodes must currently be added to a package in the event a brand owner wants to encode more data.
Traditionally, barcodes in the GS1 system have been used in the supply chain from manufacturer to point of sale. They lose their usefulness once the product has been sold. GS1 Digital Link promises to extend the reach of the GS1 system all the way from the manufacturer to consumer and to provide a means of interaction between the brand owner and the consumer.

So how does it work?

For the first time, GS1 is allowing a 2D QR barcode to be used as the barcode for point of sale.
Encoded within the barcode is a URI (unique resource identifier – an example of which is the familiar website URLs we use every day) and a number of other possible data fields that include:
GTIN
Lot number
Serial number
The expiration date and many more
Some examples:
Note, the examples use the domain id.gs1.org, but brand owners can use their own domains.
Customer Engagement and More – GS1 Digital Link
Customer Engagement and More – GS1 Digital Link
An interesting addition to the new specification is that the data fields can be identified by either using the familiar GS1 Application Identifiers (AI) or by text identifiers. Note that this is only a quick intro, so check out the GS1 Digital Link specification to get complete information.
  The ability to include all this data in one barcode means that only one barcode needs to be printed on the package and it can be used for point of sale, traceability, anti-counterfeit and for customer engagement by sending a consumer who scans the code to an interactive website.
GS1 Digital Link could prove to be the biggest revolution in barcoding since the first code was scanned in a store 45 years ago.

When will this start?

It is going to take a while and we can expect to see both traditional UPC codes and the new QR codes used side by side until the infrastructure is in place to handle the new 2D barcodes.
 A survey carried out by the food marketing institute found that in the US nearly 40% of POS scanners are capable of reading 2D codes today and that will increase to about 55% by 2022.
The POS systems to handle the data are running somewhat behind, with an estimated 20% of systems being able to handle this data.
There is clearly a ways to go.
In the same survey, stakeholders saw the advantages of switching to data-rich solutions such as follows:
60% stated better inventory accuracy
40% stated better customer engagement
36% stated anti-counterfeit
35% stated improved recall control
33% stated expiration date control
* Yes, people could choose more than one.
Finally, 85% of stakeholders see 3-5 years to get a higher data density solution to the current UPC established.
So there is certainly a lot of interest in GS1 Digital Link. While I’ve discussed the use of QR codes in this podcast, other data carriers that could be used (and be very interesting) are NFC RFID tags and the Digimarc system that turns the complete package into the barcode. Digimarc will be the topic of a future podcast.
Should be interesting days ahead.
How can we help you meet your objectives for your labeling and barcode operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

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Customer Engagement and More – GS1 Digital Link

Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.

The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.

This all seemed quite exciting, but QR codes got old quickly and the concept seemed to fade away.

Fast forward to today and there is renewed interest in using packaging to actively engage with customers.

Customer Engagement and More – GS1 Digital Link

Listen to our GS1 Digital Link Podcast

Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past.  These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?

As a result of all this, brand owners have a renewed interest trying to set up a direct connection to their customers based on the product packaging – the package is potentially the ultimate marketing tool.
Enter smart packaging – a means to allow brands to connect directly with their customers. Generally, a smart package will allow the customer to scan a barcode (yes, usually a QR Code) and be connected to an interactive website.

So QR codes are back – a lot of brands are using them – some quite creatively

Currently, there isn’t a standard to use QR codes  (or any type of barcode) for customer engagement so brands are tending to encode them in different ways – often just a URL, sometimes other data.
Of course, the package’s UPC  barcode still needs to be there so most items would have to have multiple barcodes – rather messy and takes up more space on the package.
The product UPC codes scanned at the point of sale haven’t really changed in the 45 years since the concept was introduced.

Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!

Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.

While the name might not be too exciting, Digital Link has the potential to revolutionize how barcoding is used, to add true customer engagement and to (yes really) provide item-level serialization and traceability.
For primary packaging (what we would buy in a store), GS1’s barcoding is built around the concept of the Global Trade Item Number – GTIN. This is what is encoded in the common UPC barcode that is scanned at the checkout.
The GTIN in the item barcode basically consists of a company prefix and an SKU or stock keeping unit number. The GTIN identifies a type of product – a 12oz can of Pepsi Cola or an 8 oz bag of salt n vinegar Lay’s chips for example. Every item sold at retail and many other products that use the GS1 system (such as pharmaceutical or medical products) has a GTIN.
It is important to note that a GTIN doesn’t identify an individual item – every 12oz can of Pepsi will have the same GTIN.
Also, no additional data can be encoded in the product barcode – only the 12 digit UPC in the US or 13 digit EAN code internationally. This is why additional barcodes must currently be added to a package in the event a brand owner wants to encode more data.
Traditionally, barcodes in the GS1 system have been used in the supply chain from manufacturer to point of sale. They lose their usefulness once the product has been sold. GS1 Digital Link promises to extend the reach of the GS1 system all the way from the manufacturer to consumer and to provide a means of interaction between the brand owner and the consumer.

So how does it work?

For the first time, GS1 is allowing a 2D QR barcode to be used as the barcode for point of sale.
Encoded within the barcode is a URI (unique resource identifier – an example of which is the familiar website URLs we use every day) and a number of other possible data fields that include:
GTIN
Lot number
Serial number
The expiration date and many more
Some examples:
Note, the examples use the domain id.gs1.org, but brand owners can use their own domains.
Customer Engagement and More – GS1 Digital Link
Customer Engagement and More – GS1 Digital Link
Customer Engagement and More – GS1 Digital Link
An interesting addition to the new specification is that the data fields can be identified by either using the familiar GS1 Application Identifiers (AI) or by text identifiers. Note that this is only a quick intro, so check out the GS1 Digital Link specification to get complete information.
  The ability to include all this data in one barcode means that only one barcode needs to be printed on the package and it can be used for point of sale, traceability, anti-counterfeit and for customer engagement by sending a consumer who scans the code to an interactive website.
GS1 Digital Link could prove to be the biggest revolution in barcoding since the first code was scanned in a store 45 years ago.

When will this start?

It is going to take a while and we can expect to see both traditional UPC codes and the new QR codes used side by side until the infrastructure is in place to handle the new 2D barcodes.
 A survey carried out by the food marketing institute found that in the US nearly 40% of POS scanners are capable of reading 2D codes today and that will increase to about 55% by 2022.
The POS systems to handle the data are running somewhat behind, with an estimated 20% of systems being able to handle this data.
There is clearly a ways to go.
In the same survey, stakeholders saw the advantages of switching to data-rich solutions such as follows:
60% stated better inventory accuracy
40% stated better customer engagement
36% stated anti-counterfeit
35% stated improved recall control
33% stated expiration date control
* Yes, people could choose more than one.
Finally, 85% of stakeholders see 3-5 years to get a higher data density solution to the current UPC established.
So there is certainly a lot of interest in GS1 Digital Link. While I’ve discussed the use of QR codes in this podcast, other data carriers that could be used (and be very interesting) are NFC RFID tags and the Digimarc system that turns the complete package into the barcode. Digimarc will be the topic of a future podcast.
Should be interesting days ahead.
How can we help you meet your objectives for your labeling and barcode operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!
[post_excerpt] => Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011. The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by […] [post_date_gmt] => 2019-08-05 18:10:41 [post_date] => 2019-08-05 18:10:41 [post_modified_gmt] => 2019-08-05 18:10:41 [post_modified] => 2019-08-05 18:10:41 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5952 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/08/customer-engagement-and-more-gs1-digital-link/ [syndication_item_hash] => 1e5148b5aacb103170db86cec5f4b5cf [faf_featured_image] => 0 [faf_process_image] => 0,0,0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

End of Parts & Service – SATO Printers

Array ( [post_title] => End of Parts & Service – SATO Printers [post_content] =>

As companies improve their products and introduce new models, earlier generations are discontinued and eventually can no longer be supported.

I recently received a reminder from SATO that some of their legacy models have reached the end of their service/support period.

Included are the following models:

SATO EOS

 

You can see the original SATO end of service notice here: SATO EOS Doc

Most users of these printers have already upgraded to current models, but if you happen to still be using any of these models, please note that by the end of August, service will end and spare parts will be limited until the end of the year, after which they can’t be ordered.

What Should You Do?

If you do use any of these discontinued printers, it is best to upgrade to a new  SATO CLNX printer. The new model has a lot of advantages and is designed to be a simple replacement for older printers. SATO also has a special trade-in program for the legacy printers that you can take advantage of. ID Technology can help you with every step of this process.

Want to Get Started?

Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with one of our labeling experts, right in your area.

[post_excerpt] => As companies improve their products and introduce new models, earlier generations are discontinued and eventually can no longer be supported. I recently received a reminder from SATO that some of their legacy models have reached the end of their service/support period. Included are the following models:   You can see the original SATO end of […] [post_date_gmt] => 2019-07-08 13:43:26 [post_date] => 2019-07-08 13:43:26 [post_modified_gmt] => 2019-07-08 13:43:26 [post_modified] => 2019-07-08 13:43:26 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5948 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/07/end-of-parts-service-sato-printers/ [syndication_item_hash] => ad8095d3f74bd5de50bcb5355c1f6d3e ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

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Local save:http://www.labelingnews.com/wp-content/uploads/2019/07/SATO-end-support-1.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/07/SATO-end-support-1.jpg

Image exists, checking for same file size

Replacing images : SATO EOS - SATO EOS ON

As companies improve their products and introduce new models, earlier generations are discontinued and eventually can no longer be supported.

I recently received a reminder from SATO that some of their legacy models have reached the end of their service/support period.

Included are the following models:

SATO EOS

 

You can see the original SATO end of service notice here: SATO EOS Doc

Most users of these printers have already upgraded to current models, but if you happen to still be using any of these models, please note that by the end of August, service will end and spare parts will be limited until the end of the year, after which they can’t be ordered.

What Should You Do?

If you do use any of these discontinued printers, it is best to upgrade to a new  SATO CLNX printer. The new model has a lot of advantages and is designed to be a simple replacement for older printers. SATO also has a special trade-in program for the legacy printers that you can take advantage of. ID Technology can help you with every step of this process.

Want to Get Started?

Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with one of our labeling experts, right in your area.

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Execute : Enclosure images

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Array ( [0] => )

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Decide filter: Returning post, everything seems orderly :End of Parts & Service – SATO Printers

Array ( [post_title] => End of Parts & Service – SATO Printers [post_content] =>

As companies improve their products and introduce new models, earlier generations are discontinued and eventually can no longer be supported.

I recently received a reminder from SATO that some of their legacy models have reached the end of their service/support period.

Included are the following models:

End of Parts & Service – SATO Printers

 

You can see the original SATO end of service notice here: SATO EOS Doc

Most users of these printers have already upgraded to current models, but if you happen to still be using any of these models, please note that by the end of August, service will end and spare parts will be limited until the end of the year, after which they can’t be ordered.

What Should You Do?

If you do use any of these discontinued printers, it is best to upgrade to a new  SATO CLNX printer. The new model has a lot of advantages and is designed to be a simple replacement for older printers. SATO also has a special trade-in program for the legacy printers that you can take advantage of. ID Technology can help you with every step of this process.

Want to Get Started?

Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with one of our labeling experts, right in your area.

[post_excerpt] => As companies improve their products and introduce new models, earlier generations are discontinued and eventually can no longer be supported. I recently received a reminder from SATO that some of their legacy models have reached the end of their service/support period. Included are the following models:   You can see the original SATO end of […] [post_date_gmt] => 2019-07-08 13:43:26 [post_date] => 2019-07-08 13:43:26 [post_modified_gmt] => 2019-07-08 13:43:26 [post_modified] => 2019-07-08 13:43:26 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5948 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/07/end-of-parts-service-sato-printers/ [syndication_item_hash] => ad8095d3f74bd5de50bcb5355c1f6d3e [faf_featured_image] => 0 [faf_process_image] => 0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Podcast – Lasers and Sustainability

Array ( [post_title] => Podcast – Lasers and Sustainability [post_content] =>

The Labeling News PodcastOur most recent podcast covered two topics:

The Loop waste-free packaging concept and how laser coding can help brands meet their sustainability targets.

In this episode I take advantage of a visit to Macsa ID in Barcelona, to chat with Macsa’s CEO Jordi Pinot on the topic of sustainability in packaging and how laser coding can help companies meet their sustainability goals.

Before this, there is a quick update on the Loop circular packaging system. Kroger is now a Loop partner here in the US as well as Walgreens. I’m still somewhat skeptical about this, but it does seem to be making progress.

Loop Waste Free Packaging Concept

On the topic of lasers for coding and marking products, Macsa has a very complete line up of laser systems for just about every application – see more info here: https://www.idtechnology.com/products/coding-solutions/laser-coders/

Laser Coding Can Help Meet Sustainability Targets

In the podcast, we discuss how laser coding allows for permanent prints to be added to all kinds of products. Lasers use no inks or solvents, making them an environmentally friendly way to add date and traceability codes as well as barcodes to many types of packaging materials.

Listen to the podcast here: Labeling News Podcast Episode 5   or search for Labeling News at Apple Podcasts or Spotify.

 

[post_excerpt] => Our most recent podcast covered two topics: The Loop waste-free packaging concept and how laser coding can help brands meet their sustainability targets. In this episode I take advantage of a visit to Macsa ID in Barcelona, to chat with Macsa’s CEO Jordi Pinot on the topic of sustainability in packaging and how laser coding […] [post_date_gmt] => 2019-06-20 12:43:21 [post_date] => 2019-06-20 12:43:21 [post_modified_gmt] => 2019-06-20 12:43:21 [post_modified] => 2019-06-20 12:43:21 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5942 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/06/podcast-lasers-and-sustainability/ [syndication_item_hash] => 0b8ad6117407d36c3ba725c7ac734c57 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:http://www.labelingnews.com/wp-content/uploads/2019/04/PodcastThumbblog-150x150.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/04/PodcastThumbblog-150x150.jpg

Image exists, checking for same file size

Replacing images : The Labeling News Podcast - The Labeling News Podcast ON

The Labeling News PodcastOur most recent podcast covered two topics:

The Loop waste-free packaging concept and how laser coding can help brands meet their sustainability targets.

In this episode I take advantage of a visit to Macsa ID in Barcelona, to chat with Macsa’s CEO Jordi Pinot on the topic of sustainability in packaging and how laser coding can help companies meet their sustainability goals.

Before this, there is a quick update on the Loop circular packaging system. Kroger is now a Loop partner here in the US as well as Walgreens. I’m still somewhat skeptical about this, but it does seem to be making progress.

Loop Waste Free Packaging Concept

On the topic of lasers for coding and marking products, Macsa has a very complete line up of laser systems for just about every application – see more info here: https://www.idtechnology.com/products/coding-solutions/laser-coders/

Laser Coding Can Help Meet Sustainability Targets

In the podcast, we discuss how laser coding allows for permanent prints to be added to all kinds of products. Lasers use no inks or solvents, making them an environmentally friendly way to add date and traceability codes as well as barcodes to many types of packaging materials.

Listen to the podcast here: Labeling News Podcast Episode 5   or search for Labeling News at Apple Podcasts or Spotify.

 

Local save:http://www.labelingnews.com/wp-content/uploads/2019/06/Loop-Packaging-Concept.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/06/Loop-Packaging-Concept.jpg

Image exists, checking for same file size

Replacing images : - ON

Podcast – Lasers and SustainabilityOur most recent podcast covered two topics:

The Loop waste-free packaging concept and how laser coding can help brands meet their sustainability targets.

In this episode I take advantage of a visit to Macsa ID in Barcelona, to chat with Macsa’s CEO Jordi Pinot on the topic of sustainability in packaging and how laser coding can help companies meet their sustainability goals.

Before this, there is a quick update on the Loop circular packaging system. Kroger is now a Loop partner here in the US as well as Walgreens. I’m still somewhat skeptical about this, but it does seem to be making progress.

Loop Waste Free Packaging Concept

On the topic of lasers for coding and marking products, Macsa has a very complete line up of laser systems for just about every application – see more info here: https://www.idtechnology.com/products/coding-solutions/laser-coders/

Laser Coding Can Help Meet Sustainability Targets

In the podcast, we discuss how laser coding allows for permanent prints to be added to all kinds of products. Lasers use no inks or solvents, making them an environmentally friendly way to add date and traceability codes as well as barcodes to many types of packaging materials.

Listen to the podcast here: Labeling News Podcast Episode 5   or search for Labeling News at Apple Podcasts or Spotify.

 

Local save:http://www.labelingnews.com/wp-content/uploads/2019/06/lasers-sustainabilty.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/06/lasers-sustainabilty.jpg

Image exists, checking for same file size

Replacing images : - ON

Podcast – Lasers and SustainabilityOur most recent podcast covered two topics:

The Loop waste-free packaging concept and how laser coding can help brands meet their sustainability targets.

In this episode I take advantage of a visit to Macsa ID in Barcelona, to chat with Macsa’s CEO Jordi Pinot on the topic of sustainability in packaging and how laser coding can help companies meet their sustainability goals.

Before this, there is a quick update on the Loop circular packaging system. Kroger is now a Loop partner here in the US as well as Walgreens. I’m still somewhat skeptical about this, but it does seem to be making progress.

Podcast – Lasers and Sustainability

Loop Waste Free Packaging Concept

On the topic of lasers for coding and marking products, Macsa has a very complete line up of laser systems for just about every application – see more info here: https://www.idtechnology.com/products/coding-solutions/laser-coders/

Laser Coding Can Help Meet Sustainability Targets

In the podcast, we discuss how laser coding allows for permanent prints to be added to all kinds of products. Lasers use no inks or solvents, making them an environmentally friendly way to add date and traceability codes as well as barcodes to many types of packaging materials.

Listen to the podcast here: Labeling News Podcast Episode 5   or search for Labeling News at Apple Podcasts or Spotify.

 

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Execute : Enclosure images

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Array ( [0] => )

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Decide filter: Returning post, everything seems orderly :Podcast – Lasers and Sustainability

Array ( [post_title] => Podcast – Lasers and Sustainability [post_content] =>

Podcast – Lasers and SustainabilityOur most recent podcast covered two topics:

The Loop waste-free packaging concept and how laser coding can help brands meet their sustainability targets.

In this episode I take advantage of a visit to Macsa ID in Barcelona, to chat with Macsa’s CEO Jordi Pinot on the topic of sustainability in packaging and how laser coding can help companies meet their sustainability goals.

Before this, there is a quick update on the Loop circular packaging system. Kroger is now a Loop partner here in the US as well as Walgreens. I’m still somewhat skeptical about this, but it does seem to be making progress.

Podcast – Lasers and Sustainability

Loop Waste Free Packaging Concept

On the topic of lasers for coding and marking products, Macsa has a very complete line up of laser systems for just about every application – see more info here: https://www.idtechnology.com/products/coding-solutions/laser-coders/

Podcast – Lasers and Sustainability

Laser Coding Can Help Meet Sustainability Targets

In the podcast, we discuss how laser coding allows for permanent prints to be added to all kinds of products. Lasers use no inks or solvents, making them an environmentally friendly way to add date and traceability codes as well as barcodes to many types of packaging materials.

Listen to the podcast here: Labeling News Podcast Episode 5   or search for Labeling News at Apple Podcasts or Spotify.

 

[post_excerpt] => Our most recent podcast covered two topics: The Loop waste-free packaging concept and how laser coding can help brands meet their sustainability targets. In this episode I take advantage of a visit to Macsa ID in Barcelona, to chat with Macsa’s CEO Jordi Pinot on the topic of sustainability in packaging and how laser coding […] [post_date_gmt] => 2019-06-20 12:43:21 [post_date] => 2019-06-20 12:43:21 [post_modified_gmt] => 2019-06-20 12:43:21 [post_modified] => 2019-06-20 12:43:21 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5942 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/06/podcast-lasers-and-sustainability/ [syndication_item_hash] => 0b8ad6117407d36c3ba725c7ac734c57 [faf_featured_image] => 0 [faf_process_image] => 0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Product Handling Considerations for Barcoding on Shipping Cases

Array ( [post_title] => Product Handling Considerations for Barcoding on Shipping Cases [post_content] =>

Using inkjet printers to add variable information to shipping cases, is increasing in popularity. Using this technique can dramatically reduce the number of pre-printed items that need to be managed and fit into company efforts to increase digitalization and move to a lean workflow.

Here at ID Technology, we have a lot of experience when it comes to installing inkjet systems for printing barcodes, text and graphics onto corrugated cases. We are a founding distributor of the FoxJet ProSeries system and have won the prestigious Regency Award for top FoxJet distributor for 14 consecutive years.

If there is one thing we’ve learned over this time, it’s that having good product handling is as important as having good printing equipment for getting the high-quality, compliant GS1 barcodes that customers demand. If the boxes are not presented consistently and accurately to the printheads, this will show in poor print quality and in particular will not allow high-quality barcodes to be printed.

To help educate users on best practices for product handling, our friends at FoxJet recently produced a detailed whitepaper on this topic that goes over many of the issues that are important to ensure great quality printing every time.

FoxJet ProSeries Printers

The whitepaper the transition from the case taper or sealer to the conveyor where the barcode printers are installed as being an area of crucial importance. Because space is often limited on packaging lines, the printheads often have to be installed very close to the exit of the case sealer. Some important factors are:

Carton Control – Proximity to the Printhead

It is important that after leaving the case sealer, the boxes are correctly presented the correct distance from the printheads. The drops of ink that are fired from the printheads can only travel a short distance while maintaining accuracy. If the box is too far away, print quality will decline and if so close it hits the printhead, damage might occur.

Be sure to control the boxes gently so that the boxes are undamaged as they pass through your packaging processes.

It’s best to use guide rails to accurately control the position of the box and even better use in conjunction with FoxJet’s retracting printhead brackets. This bracket uses a roller allow the printhead to be the correct distance from the box every time.

Product/Conveyor Speed

Ensure that boxes leaving your case sealer are traveling at a speed that is within the limits of your inkjet printer. Our FoxJet ProSeries printheads are able to print high-quality text, barcodes and images at up to 300ft per minute, which is enough for all but the fastest production lines.

Angel Hair

No, we are not talking pasta here! Some case sealing machines use hot melt adhesive to hold the flaps on the boxes closed. At times the adhesive applicators can leave a stringy residue behind that can get stuck to the printheads and block the tiny nozzles. Dust from the corrugated boxes can be bad too – be sure to regularly clean your packaging equipment and the printheads.

Vibrations

Good quality printing depends on the boxes being transferred smoothly past the printheads. Make sure your conveyor belt runs smoothly and that you are not dropping boxes onto the conveyor where the printheads are mounted. We’ve seen this happen and the results are not always pretty!

Best Practice of All

The best way to get the best labeling or coding for your shipping cases is to connect with your local ID Technology representative. With many years of experience, combined with the case packing, sealing and product handling of ProMach, we are able to help you determine the best solution for all your case coding or labeling needs.

How can ID Technology and ProMach help you meet your objectives for your packaging barcode and coding operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

[post_excerpt] => Using inkjet printers to add variable information to shipping cases, is increasing in popularity. Using this technique can dramatically reduce the number of pre-printed items that need to be managed and fit into company efforts to increase digitalization and move to a lean workflow. Here at ID Technology, we have a lot of experience when […] [post_date_gmt] => 2019-06-18 21:03:04 [post_date] => 2019-06-18 21:03:04 [post_modified_gmt] => 2019-06-18 21:03:04 [post_modified] => 2019-06-18 21:03:04 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5937 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/06/product-handling-considerations-for-barcoding-on-shipping-cases/ [syndication_item_hash] => 380c6e3d4f6ebf63ea44ce5e8d7bf988 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:http://www.labelingnews.com/wp-content/uploads/2019/06/warehouse-pallets.jpg

Image process :: Saving local image

grab remote location : http://www.labelingnews.com/wp-content/uploads/2019/06/warehouse-pallets.jpg

Image exists, checking for same file size

Replacing images : - ON

Using inkjet printers to add variable information to shipping cases, is increasing in popularity. Using this technique can dramatically reduce the number of pre-printed items that need to be managed and fit into company efforts to increase digitalization and move to a lean workflow.

Here at ID Technology, we have a lot of experience when it comes to installing inkjet systems for printing barcodes, text and graphics onto corrugated cases. We are a founding distributor of the FoxJet ProSeries system and have won the prestigious Regency Award for top FoxJet distributor for 14 consecutive years.

If there is one thing we’ve learned over this time, it’s that having good product handling is as important as having good printing equipment for getting the high-quality, compliant GS1 barcodes that customers demand. If the boxes are not presented consistently and accurately to the printheads, this will show in poor print quality and in particular will not allow high-quality barcodes to be printed.

To help educate users on best practices for product handling, our friends at FoxJet recently produced a detailed whitepaper on this topic that goes over many of the issues that are important to ensure great quality printing every time.

FoxJet ProSeries Printers

The whitepaper the transition from the case taper or sealer to the conveyor where the barcode printers are installed as being an area of crucial importance. Because space is often limited on packaging lines, the printheads often have to be installed very close to the exit of the case sealer. Some important factors are:

Carton Control – Proximity to the Printhead

It is important that after leaving the case sealer, the boxes are correctly presented the correct distance from the printheads. The drops of ink that are fired from the printheads can only travel a short distance while maintaining accuracy. If the box is too far away, print quality will decline and if so close it hits the printhead, damage might occur.

Be sure to control the boxes gently so that the boxes are undamaged as they pass through your packaging processes.

It’s best to use guide rails to accurately control the position of the box and even better use in conjunction with FoxJet’s retracting printhead brackets. This bracket uses a roller allow the printhead to be the correct distance from the box every time.

Product/Conveyor Speed

Ensure that boxes leaving your case sealer are traveling at a speed that is within the limits of your inkjet printer. Our FoxJet ProSeries printheads are able to print high-quality text, barcodes and images at up to 300ft per minute, which is enough for all but the fastest production lines.

Angel Hair

No, we are not talking pasta here! Some case sealing machines use hot melt adhesive to hold the flaps on the boxes closed. At times the adhesive applicators can leave a stringy residue behind that can get stuck to the printheads and block the tiny nozzles. Dust from the corrugated boxes can be bad too – be sure to regularly clean your packaging equipment and the printheads.

Vibrations

Good quality printing depends on the boxes being transferred smoothly past the printheads. Make sure your conveyor belt runs smoothly and that you are not dropping boxes onto the conveyor where the printheads are mounted. We’ve seen this happen and the results are not always pretty!

Best Practice of All

The best way to get the best labeling or coding for your shipping cases is to connect with your local ID Technology representative. With many years of experience, combined with the case packing, sealing and product handling of ProMach, we are able to help you determine the best solution for all your case coding or labeling needs.

How can ID Technology and ProMach help you meet your objectives for your packaging barcode and coding operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

Local save:http://www.labelingnews.com/wp-content/uploads/2019/06/FJ-WP.jpg

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Product Handling Considerations for Barcoding on Shipping CasesUsing inkjet printers to add variable information to shipping cases, is increasing in popularity. Using this technique can dramatically reduce the number of pre-printed items that need to be managed and fit into company efforts to increase digitalization and move to a lean workflow.

Here at ID Technology, we have a lot of experience when it comes to installing inkjet systems for printing barcodes, text and graphics onto corrugated cases. We are a founding distributor of the FoxJet ProSeries system and have won the prestigious Regency Award for top FoxJet distributor for 14 consecutive years.

If there is one thing we’ve learned over this time, it’s that having good product handling is as important as having good printing equipment for getting the high-quality, compliant GS1 barcodes that customers demand. If the boxes are not presented consistently and accurately to the printheads, this will show in poor print quality and in particular will not allow high-quality barcodes to be printed.

To help educate users on best practices for product handling, our friends at FoxJet recently produced a detailed whitepaper on this topic that goes over many of the issues that are important to ensure great quality printing every time.

FoxJet ProSeries Printers

The whitepaper the transition from the case taper or sealer to the conveyor where the barcode printers are installed as being an area of crucial importance. Because space is often limited on packaging lines, the printheads often have to be installed very close to the exit of the case sealer. Some important factors are:

Carton Control – Proximity to the Printhead

It is important that after leaving the case sealer, the boxes are correctly presented the correct distance from the printheads. The drops of ink that are fired from the printheads can only travel a short distance while maintaining accuracy. If the box is too far away, print quality will decline and if so close it hits the printhead, damage might occur.

Be sure to control the boxes gently so that the boxes are undamaged as they pass through your packaging processes.

It’s best to use guide rails to accurately control the position of the box and even better use in conjunction with FoxJet’s retracting printhead brackets. This bracket uses a roller allow the printhead to be the correct distance from the box every time.

Product/Conveyor Speed

Ensure that boxes leaving your case sealer are traveling at a speed that is within the limits of your inkjet printer. Our FoxJet ProSeries printheads are able to print high-quality text, barcodes and images at up to 300ft per minute, which is enough for all but the fastest production lines.

Angel Hair

No, we are not talking pasta here! Some case sealing machines use hot melt adhesive to hold the flaps on the boxes closed. At times the adhesive applicators can leave a stringy residue behind that can get stuck to the printheads and block the tiny nozzles. Dust from the corrugated boxes can be bad too – be sure to regularly clean your packaging equipment and the printheads.

Vibrations

Good quality printing depends on the boxes being transferred smoothly past the printheads. Make sure your conveyor belt runs smoothly and that you are not dropping boxes onto the conveyor where the printheads are mounted. We’ve seen this happen and the results are not always pretty!

Best Practice of All

The best way to get the best labeling or coding for your shipping cases is to connect with your local ID Technology representative. With many years of experience, combined with the case packing, sealing and product handling of ProMach, we are able to help you determine the best solution for all your case coding or labeling needs.

How can ID Technology and ProMach help you meet your objectives for your packaging barcode and coding operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

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Product Handling Considerations for Barcoding on Shipping CasesUsing inkjet printers to add variable information to shipping cases, is increasing in popularity. Using this technique can dramatically reduce the number of pre-printed items that need to be managed and fit into company efforts to increase digitalization and move to a lean workflow.

Here at ID Technology, we have a lot of experience when it comes to installing inkjet systems for printing barcodes, text and graphics onto corrugated cases. We are a founding distributor of the Product Handling Considerations for Barcoding on Shipping CasesFoxJet ProSeries system and have won the prestigious Regency Award for top FoxJet distributor for 14 consecutive years.

If there is one thing we’ve learned over this time, it’s that having good product handling is as important as having good printing equipment for getting the high-quality, compliant GS1 barcodes that customers demand. If the boxes are not presented consistently and accurately to the printheads, this will show in poor print quality and in particular will not allow high-quality barcodes to be printed.

To help educate users on best practices for product handling, our friends at FoxJet recently produced a detailed whitepaper on this topic that goes over many of the issues that are important to ensure great quality printing every time.

FoxJet ProSeries Printers

The whitepaper the transition from the case taper or sealer to the conveyor where the barcode printers are installed as being an area of crucial importance. Because space is often limited on packaging lines, the printheads often have to be installed very close to the exit of the case sealer. Some important factors are:

Carton Control – Proximity to the Printhead

It is important that after leaving the case sealer, the boxes are correctly presented the correct distance from the printheads. The drops of ink that are fired from the printheads can only travel a short distance while maintaining accuracy. If the box is too far away, print quality will decline and if so close it hits the printhead, damage might occur.

Be sure to control the boxes gently so that the boxes are undamaged as they pass through your packaging processes.

It’s best to use guide rails to accurately control the position of the box and even better use in conjunction with FoxJet’s retracting printhead brackets. This bracket uses a roller allow the printhead to be the correct distance from the box every time.

Product/Conveyor Speed

Ensure that boxes leaving your case sealer are traveling at a speed that is within the limits of your inkjet printer. Our FoxJet ProSeries printheads are able to print high-quality text, barcodes and images at up to 300ft per minute, which is enough for all but the fastest production lines.

Angel Hair

No, we are not talking pasta here! Some case sealing machines use hot melt adhesive to hold the flaps on the boxes closed. At times the adhesive applicators can leave a stringy residue behind that can get stuck to the printheads and block the tiny nozzles. Dust from the corrugated boxes can be bad too – be sure to regularly clean your packaging equipment and the printheads.

Vibrations

Good quality printing depends on the boxes being transferred smoothly past the printheads. Make sure your conveyor belt runs smoothly and that you are not dropping boxes onto the conveyor where the printheads are mounted. We’ve seen this happen and the results are not always pretty!

Best Practice of All

The best way to get the best labeling or coding for your shipping cases is to connect with your local ID Technology representative. With many years of experience, combined with the case packing, sealing and product handling of ProMach, we are able to help you determine the best solution for all your case coding or labeling needs.

How can ID Technology and ProMach help you meet your objectives for your packaging barcode and coding operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

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Product Handling Considerations for Barcoding on Shipping CasesUsing inkjet printers to add variable information to shipping cases, is increasing in popularity. Using this technique can dramatically reduce the number of pre-printed items that need to be managed and fit into company efforts to increase digitalization and move to a lean workflow.

Here at ID Technology, we have a lot of experience when it comes to installing inkjet systems for printing barcodes, text and graphics onto corrugated cases. We are a founding distributor of the Product Handling Considerations for Barcoding on Shipping CasesFoxJet ProSeries system and have won the prestigious Regency Award for top FoxJet distributor for 14 consecutive years.

If there is one thing we’ve learned over this time, it’s that having good product handling is as important as having good printing equipment for getting the high-quality, compliant GS1 barcodes that customers demand. If the boxes are not presented consistently and accurately to the printheads, this will show in poor print quality and in particular will not allow high-quality barcodes to be printed.

To help educate users on best practices for product handling, our friends at FoxJet recently produced a detailed whitepaper on this topic that goes over many of the issues that are important to ensure great quality printing every time.

Product Handling Considerations for Barcoding on Shipping Cases

FoxJet ProSeries Printers

The whitepaper the transition from the case taper or sealer to the conveyor where the barcode printers are installed as being an area of crucial importance. Because space is often limited on packaging lines, the printheads often have to be installed very close to the exit of the case sealer. Some important factors are:

Carton Control – Proximity to the Printhead

It is important that after leaving the case sealer, the boxes are correctly presented the correct distance from the printheads. The drops of ink that are fired from the printheads can only travel a short distance while maintaining accuracy. If the box is too far away, print quality will decline and if so close it hits the printhead, damage might occur.

Be sure to control the boxes gently so that the boxes are undamaged as they pass through your packaging processes.

It’s best to use guide rails to accurately control the position of the box and even better use in conjunction with FoxJet’s retracting printhead brackets. This bracket uses a roller allow the printhead to be the correct distance from the box every time.

Product/Conveyor Speed

Ensure that boxes leaving your case sealer are traveling at a speed that is within the limits of your inkjet printer. Our FoxJet ProSeries printheads are able to print high-quality text, barcodes and images at up to 300ft per minute, which is enough for all but the fastest production lines.

Angel Hair

No, we are not talking pasta here! Some case sealing machines use hot melt adhesive to hold the flaps on the boxes closed. At times the adhesive applicators can leave a stringy residue behind that can get stuck to the printheads and block the tiny nozzles. Dust from the corrugated boxes can be bad too – be sure to regularly clean your packaging equipment and the printheads.

Vibrations

Good quality printing depends on the boxes being transferred smoothly past the printheads. Make sure your conveyor belt runs smoothly and that you are not dropping boxes onto the conveyor where the printheads are mounted. We’ve seen this happen and the results are not always pretty!

Best Practice of All

The best way to get the best labeling or coding for your shipping cases is to connect with your local ID Technology representative. With many years of experience, combined with the case packing, sealing and product handling of ProMach, we are able to help you determine the best solution for all your case coding or labeling needs.

How can ID Technology and ProMach help you meet your objectives for your packaging barcode and coding operations? Contact us today at 888-438-3242 Option#3. You can also email me at dholliday@idtechnology.com. We’ll be sure to get you in touch with an expert, right in your area!

[post_excerpt] => Using inkjet printers to add variable information to shipping cases, is increasing in popularity. Using this technique can dramatically reduce the number of pre-printed items that need to be managed and fit into company efforts to increase digitalization and move to a lean workflow. Here at ID Technology, we have a lot of experience when […] [post_date_gmt] => 2019-06-18 21:03:04 [post_date] => 2019-06-18 21:03:04 [post_modified_gmt] => 2019-06-18 21:03:04 [post_modified] => 2019-06-18 21:03:04 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => http://www.labelingnews.com/?p=5937 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Labeling News [syndication_source_uri] => http://www.labelingnews.com [syndication_source_id] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed] => http://feeds.feedburner.com/labelingnews/HCzq [syndication_feed_id] => 12 [syndication_permalink] => http://www.labelingnews.com/2019/06/product-handling-considerations-for-barcoding-on-shipping-cases/ [syndication_item_hash] => 380c6e3d4f6ebf63ea44ce5e8d7bf988 [faf_featured_image] => 0 [faf_process_image] => 0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 1625 ) [post_format] => Array ( ) ) )


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Promotional and Loyalty Print Solutions

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Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and males both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

[post_excerpt] =>

  Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel? These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty …

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Replacing images : - ON

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and males both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and males both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Image exists, checking for same file size

Replacing images : - ON

Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and Promotional and Loyalty  Print Solutionsmales both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and Promotional and Loyalty  Print Solutionsmales both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points andPromotional and Loyalty  Print Solutions Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Array ( [post_title] => Promotional and Loyalty Print Solutions [post_content] =>

Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and Promotional and Loyalty  Print Solutionsmales both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points andPromotional and Loyalty  Print Solutions Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

Promotional and Loyalty  Print Solutions

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

[post_excerpt] =>

  Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel? These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty …

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

[post_date_gmt] => 2020-07-09 14:13:14 [post_date] => 2020-07-09 14:13:14 [post_modified_gmt] => 2020-07-09 14:13:14 [post_modified] => 2020-07-09 14:13:14 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9509 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/ [syndication_item_hash] => c9e6f8a8f62cbef22d9ff2e0c47dd124 [faf_featured_image] => 0 [faf_process_image] => 0,0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( [0] => 252 ) [post_tag] => Array ( [0] => 1023 ) [post_format] => Array ( ) ) )

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Food Security Labels

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In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way to get food delivered. Some of the third-party options include using apps such as Grub Hub, Door Dash, and Uber Eats.

With options for food delivery increasing so has consumer’s concern for their food security when using these new methods.

A recent trend that the food industry has begun to use to ensure food security is adding tamper-evident labels or seals to food during the delivery process. Although tamper-evident labels or seals have been used for years on products in other industries such as automotive and electronics it is new to the food industry. These labels are added to the containers or packaging of food at the restaurant before it leaves their facility. Tamper-evident labels or seals offer consumers reassurance that their order has remained untouched in transit from a restaurant to their door.

The most popular type of tamper-evident labels or seals being used are ones that have slits for security: when the label is removed, it separates into pieces, indicating that it has been tampered with. These labels can be put on a variety of different substrates such as paper bags, plastic bags, cardboard containers, plastic containers, and more.

FEATURES

DESIGN

Many tamper-evident labels used in the food industry have a simple and clean design to them with not many graphics or type on them. These labels can include a logo indicating where the food is from or simply just have the words “Eat Well” or “Enjoy” on them. Some may say “tamper-evident” on them indicated the reason for the label.

These labels can be any shape and size. However, we have seen most of them being small and either rectangular or circular and not being bigger than 2 to 3 inches.

OTHER MARKETS

Tamper-evident labels have been popular in other markets such as automotive and electronics for years and just recently have been used in the food industry. However, there are more industries that tamper-evident labels can have used in as well.

Hotel security labels are intended to be placed on the outside of a hotel room door covering the crease between the door and the door frame. These labels are placed here to after a room has been cleaned indicating to guests that the room was not tampered with or touched after it was cleaned and sanitized.

Other markets where tamper-evident labels can be used with the same concept as what we see happening on food products and hotel rooms are:

DIFFERENT SECURITY LABELING TYPES

There are three different types of security labeling techniques: tamper-evident labels, authentication labels, and track and trace labels. The best solutions for a product depending on what ways a product needs protection.

Tamper evident labels are printed on destructible substrates that can change the appearance or are destroyed when tampering such as removing or transferring the label occurs. If a product was tampered with and the label was removed or transferred, a tamper-evident label will show proof that the product tampered. One way the label will do this is by ripping into pieces and leaving evidence behind on the product showing that it was tampered with. Sometimes this can be strips of the label itself or it can be the word “void” repeated over the area that the label was adhered to.

Authentication labels incorporate combinations of security features that can be visually seen or identified and easy to verify. These security features can be checked by anyone within the supply chain. Visual authentication includes barcodes, special inks, holograms, watermarks, embossing, and more. Authentication labels can also contain hidden security features such as invisible images or text, hidden barcodes, digital authentication, markers, retro-reflective technology, optical variable devices, and more. Hidden features can be verified by special lighting, magnification, technology, and software. Authentication labels are nearly impossible to copy or imitate.

Track and trace features can be visual or hidden and can be added to products, pallets, or shipping containers. This unique marker can be monitored through the whole process of the supply chain. This feature requires special management data technology and software. Track and Trace solutions allow products to be traced from production all the way down the supply chain till the product reaches the consumer’s hands which allows the consumer to verify where the product came from and where it traveled from the time it left the manufacturing facility. With this information, the consumer will be able to identify if the product was tampered with, and if the product is authentic.

The post Food Security Labels appeared first on Whitlam Group.

[post_excerpt] =>

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way …

The post Food Security Labels appeared first on Whitlam Group.

[post_date_gmt] => 2020-06-11 19:05:35 [post_date] => 2020-06-11 19:05:35 [post_modified_gmt] => 2020-06-11 19:05:35 [post_modified] => 2020-06-11 19:05:35 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9373 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/food-security-labels/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/food-security-labels/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/food-security-labels/ [syndication_item_hash] => 3b89109cdf44a71207868f348ddf5d30 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 10054 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:https://www.whitlam.com/wp-content/uploads/2020/06/SecurityFoodLabel-PhotoChoice4.jpg

Image process :: Saving local image

grab remote location : https://www.whitlam.com/wp-content/uploads/2020/06/SecurityFoodLabel-PhotoChoice4.jpg

Image exists, checking for same file size

Replacing images : - ON

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way to get food delivered. Some of the third-party options include using apps such as Grub Hub, Door Dash, and Uber Eats.

With options for food delivery increasing so has consumer’s concern for their food security when using these new methods.

A recent trend that the food industry has begun to use to ensure food security is adding tamper-evident labels or seals to food during the delivery process. Although tamper-evident labels or seals have been used for years on products in other industries such as automotive and electronics it is new to the food industry. These labels are added to the containers or packaging of food at the restaurant before it leaves their facility. Tamper-evident labels or seals offer consumers reassurance that their order has remained untouched in transit from a restaurant to their door.

The most popular type of tamper-evident labels or seals being used are ones that have slits for security: when the label is removed, it separates into pieces, indicating that it has been tampered with. These labels can be put on a variety of different substrates such as paper bags, plastic bags, cardboard containers, plastic containers, and more.

FEATURES

DESIGN

Many tamper-evident labels used in the food industry have a simple and clean design to them with not many graphics or type on them. These labels can include a logo indicating where the food is from or simply just have the words “Eat Well” or “Enjoy” on them. Some may say “tamper-evident” on them indicated the reason for the label.

These labels can be any shape and size. However, we have seen most of them being small and either rectangular or circular and not being bigger than 2 to 3 inches.

OTHER MARKETS

Tamper-evident labels have been popular in other markets such as automotive and electronics for years and just recently have been used in the food industry. However, there are more industries that tamper-evident labels can have used in as well.

Hotel security labels are intended to be placed on the outside of a hotel room door covering the crease between the door and the door frame. These labels are placed here to after a room has been cleaned indicating to guests that the room was not tampered with or touched after it was cleaned and sanitized.

Other markets where tamper-evident labels can be used with the same concept as what we see happening on food products and hotel rooms are:

DIFFERENT SECURITY LABELING TYPES

There are three different types of security labeling techniques: tamper-evident labels, authentication labels, and track and trace labels. The best solutions for a product depending on what ways a product needs protection.

Tamper evident labels are printed on destructible substrates that can change the appearance or are destroyed when tampering such as removing or transferring the label occurs. If a product was tampered with and the label was removed or transferred, a tamper-evident label will show proof that the product tampered. One way the label will do this is by ripping into pieces and leaving evidence behind on the product showing that it was tampered with. Sometimes this can be strips of the label itself or it can be the word “void” repeated over the area that the label was adhered to.

Authentication labels incorporate combinations of security features that can be visually seen or identified and easy to verify. These security features can be checked by anyone within the supply chain. Visual authentication includes barcodes, special inks, holograms, watermarks, embossing, and more. Authentication labels can also contain hidden security features such as invisible images or text, hidden barcodes, digital authentication, markers, retro-reflective technology, optical variable devices, and more. Hidden features can be verified by special lighting, magnification, technology, and software. Authentication labels are nearly impossible to copy or imitate.

Track and trace features can be visual or hidden and can be added to products, pallets, or shipping containers. This unique marker can be monitored through the whole process of the supply chain. This feature requires special management data technology and software. Track and Trace solutions allow products to be traced from production all the way down the supply chain till the product reaches the consumer’s hands which allows the consumer to verify where the product came from and where it traveled from the time it left the manufacturing facility. With this information, the consumer will be able to identify if the product was tampered with, and if the product is authentic.

The post Food Security Labels appeared first on Whitlam Group.

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No match on

Decide filter: Returning post, everything seems orderly :Food Security Labels

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Food Security Labels

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way to get food delivered. Some of the third-party options include using apps such as Grub Hub, Door Dash, and Uber Eats.

With options for food delivery increasing so has consumer’s concern for their food security when using these new methods.

A recent trend that the food industry has begun to use to ensure food security is adding tamper-evident labels or seals to food during the delivery process. Although tamper-evident labels or seals have been used for years on products in other industries such as automotive and electronics it is new to the food industry. These labels are added to the containers or packaging of food at the restaurant before it leaves their facility. Tamper-evident labels or seals offer consumers reassurance that their order has remained untouched in transit from a restaurant to their door.

The most popular type of tamper-evident labels or seals being used are ones that have slits for security: when the label is removed, it separates into pieces, indicating that it has been tampered with. These labels can be put on a variety of different substrates such as paper bags, plastic bags, cardboard containers, plastic containers, and more.

FEATURES

DESIGN

Many tamper-evident labels used in the food industry have a simple and clean design to them with not many graphics or type on them. These labels can include a logo indicating where the food is from or simply just have the words “Eat Well” or “Enjoy” on them. Some may say “tamper-evident” on them indicated the reason for the label.

These labels can be any shape and size. However, we have seen most of them being small and either rectangular or circular and not being bigger than 2 to 3 inches.

OTHER MARKETS

Tamper-evident labels have been popular in other markets such as automotive and electronics for years and just recently have been used in the food industry. However, there are more industries that tamper-evident labels can have used in as well.

Hotel security labels are intended to be placed on the outside of a hotel room door covering the crease between the door and the door frame. These labels are placed here to after a room has been cleaned indicating to guests that the room was not tampered with or touched after it was cleaned and sanitized.

Other markets where tamper-evident labels can be used with the same concept as what we see happening on food products and hotel rooms are:

DIFFERENT SECURITY LABELING TYPES

There are three different types of security labeling techniques: tamper-evident labels, authentication labels, and track and trace labels. The best solutions for a product depending on what ways a product needs protection.

Tamper evident labels are printed on destructible substrates that can change the appearance or are destroyed when tampering such as removing or transferring the label occurs. If a product was tampered with and the label was removed or transferred, a tamper-evident label will show proof that the product tampered. One way the label will do this is by ripping into pieces and leaving evidence behind on the product showing that it was tampered with. Sometimes this can be strips of the label itself or it can be the word “void” repeated over the area that the label was adhered to.

Authentication labels incorporate combinations of security features that can be visually seen or identified and easy to verify. These security features can be checked by anyone within the supply chain. Visual authentication includes barcodes, special inks, holograms, watermarks, embossing, and more. Authentication labels can also contain hidden security features such as invisible images or text, hidden barcodes, digital authentication, markers, retro-reflective technology, optical variable devices, and more. Hidden features can be verified by special lighting, magnification, technology, and software. Authentication labels are nearly impossible to copy or imitate.

Track and trace features can be visual or hidden and can be added to products, pallets, or shipping containers. This unique marker can be monitored through the whole process of the supply chain. This feature requires special management data technology and software. Track and Trace solutions allow products to be traced from production all the way down the supply chain till the product reaches the consumer’s hands which allows the consumer to verify where the product came from and where it traveled from the time it left the manufacturing facility. With this information, the consumer will be able to identify if the product was tampered with, and if the product is authentic.

The post Food Security Labels appeared first on Whitlam Group.

[post_excerpt] =>

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way …

The post Food Security Labels appeared first on Whitlam Group.

[post_date_gmt] => 2020-06-11 19:05:35 [post_date] => 2020-06-11 19:05:35 [post_modified_gmt] => 2020-06-11 19:05:35 [post_modified] => 2020-06-11 19:05:35 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9373 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/food-security-labels/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/food-security-labels/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/food-security-labels/ [syndication_item_hash] => 3b89109cdf44a71207868f348ddf5d30 [faf_featured_image] => 0 [faf_process_image] => 0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 10054 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Cannabis Labels

Array ( [post_title] => Cannabis Labels [post_content] =>

 

In 1996 California became the first state to legalize medical cannabis. This sparked a trend that spread throughout most of the United States since. As more states are legalize the medical cannabis market has grown more then 310% globally within the past 4-5 years.

In 2012, Colorado and Washington became the first states to legalize cannabis for recreational use. Since then, other states have joined them, including Whitlam Groups home state of Michigan.

In 2019 the cannabis packaging market in the US was valued at $101.48 billion. By 2025 this market is expected to reach $297.51 billion. This is a 22.59% growth rate within a 6-year period.

As the medical and recreational cannabis markets grow rapidly it is necessary to have suitable packaging for your cannabis products. Due to various government regulations across the globe, the packaging of cannabis is of the upmost importance. Let’s look at some of the design and packaging trends within the cannabis market.

Green Packaging

One trend that we have noticed to be popular within the cannabis market is green packaging. Green packaging uses materials that are recyclable, biodegradable, and compostable.

Cannabis is promoted as on all-natural solutions so making sure the packaging is eco-friendly is important to promote an image of environmental consciousness. Some eco-friendly solutions include

Compliance Needs              

Making sure your packaging has shelf-appeal while complying with packaging laws is important when designing the right packaging solutions. While creative design is important for image appeal, complying with regulations and requirements are important for brand-trust.

Before designing your packaging product, it is important to check with your state regulations and other requirements for cannabis. It is important that before starting packaging production you share the regulations and requirements with your packaging manufacture.

Labeling requirements for cannabis products vary in each state, but there are general labeling requirements for all cannabis products. Products with more THC have a more pronounced testing and labeling requirements than products that are more marijuana-based.

One requirement for cannabis labels is that it must include the potency of marijuana and concentrates. This information can be displayed in two ways on a label. One way is to have the font be no smaller than 10-point font, bold, framed, and in a font that is at least two sizes bigger than the other label text. The second way is to have the font be no smaller than 10-point font, bold, framed, and highlighted with a bright noticeable color.

When displaying the percentage levels for cannabinoids on labels it should be shown by range and appear from lowest to highest concentration. All marijuana-infused products must also have a potency statement.

For mor information regarding laws and regulations on labeling and selling of marijuana in Michigan please visit this link: https://www.michigan.gov/lara/0,4601,7-154-89334_79571—,00.html

 Creative Design

 When designing cannabis packaging it is important to first know who your audience will be. The cannabis market is not a one-size-fits-all proposition though. Different demographics find different benefits from THC and CBD. Each consumer group is also split between using for health and wellness or for recreational purposes.

There is also a growing market for dog’s as well. Reports indicate that cannabis products for pets could reach a $1 billion industry by 2022.

It is important to create a design that will appeal to the demographic you want to target. If so you are targeting different demographics it is important to keep your design appealing to all. In order to keep your design sophisticated and appealing here are a few design characteristics to keep in mind:

Users should be able to distinguish between recreational and medicinal cannabis products. It is important to ensure that your design is appealing to consumers as well as having them be able to tell the difference between medicinal and recreational products by the design of the packaging.

Here are some design options that are associated with different demographic groups.

Luxury

A luxury design can be used for an upscale look. This can attract a more mature, discerning demographic. Some design aspects that we see with a luxury look include foil accents, subdued color palettes, simplified shapes, clean lines, and elegant typography.

Natural

This design trends show cases the natural aspect of cannabis products. This design can be used when targeting the more health-conscious demographic. Some ways you can create a natural design in your packaging and labels is by using earthly colors like greens and browns, and also using words/language that have a more natural feel such as “whole”, “raw”, and “organic.” For more information on other natural solutions read above on green packaging.

Minimalist

A minimalist design can give your brand a stylish, contemporary look that is subtle but still communicates the quality of your product. A Minimalist design can be portrayed as boring or plane but there are a few techniques that you can be creative with this type of design that can be very appealing. Making sure to only use 2 or 3 colors and using clean geometric shapes are known to be appealing and eye catching. This design can attract younger and new customers.

Health

Medical cannabis is legal in more states than recreational cannabis is which means there are more opportunity to tap into the medical cannabis market. Taking advantage of the medical aspect of your product by using medical or pharmaceutical symbols and colors can add legitimacy to your business and appeal to medical users. Highlighting the health benefits by adding statements like “pain relief,” or “anti-inflammatory” can also be appealing.

With Whitlam Group’s Marketing and In-House Graphics team we can help you design an outstanding label that appeals to the demographic you are trying to target for your cannabis products. C