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Promotional and Loyalty Print Solutions

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Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and males both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

[post_excerpt] =>

  Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel? These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty …

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

[post_date_gmt] => 2020-07-09 14:13:14 [post_date] => 2020-07-09 14:13:14 [post_modified_gmt] => 2020-07-09 14:13:14 [post_modified] => 2020-07-09 14:13:14 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9509 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/ [syndication_item_hash] => c9e6f8a8f62cbef22d9ff2e0c47dd124 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( [0] => 252 ) [post_tag] => Array ( [0] => 1023 ) [post_format] => Array ( ) ) )

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Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and males both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and males both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Image exists, checking for same file size

Replacing images : - ON

Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and Promotional and Loyalty  Print Solutionsmales both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points and Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Image exists, checking for same file size

Replacing images : - ON

Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and Promotional and Loyalty  Print Solutionsmales both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points andPromotional and Loyalty  Print Solutions Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

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Promotional and Loyalty  Print Solutions

 

Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel?

These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty printed solutions!

Promotional Products are designed to increase brand awareness. They are an incredibly powerful marketing tool that allows a brand to connect with consumers.

Loyalty Programs is another marketing strategy that can be used to encourage customers to continue to shop at or use the services of a business linked with the program.

Did you know that consumers prefer personalized rewards for their loyalty to a brand?

Launching promotional printed pieces such as coupons, or games/sweepstakes can be very beneficial and cost worthy for your brand.

Coupons

Using Coupons as your promotional piece can attract and capture sales at point of purchase, generate repeat purchases, build loyalty, and incentivize consumers to trade brands.

Coupons have a low-cost investment that can generate a big return. About 20% of females and Promotional and Loyalty  Print Solutionsmales both look for printed coupons at least once a week. 36% of Millennials and 29% of Gen Z often use coupons.

Overall coupons increase sales and brand awareness. By adding a coupon to your products package, you will increase the number of new customers, increase the return of former customers, and increase long-lasting brand strength.

Loyalty Programs

Loyalty programs can help maintain price integrity, increase aspirational purchases to achieve rewards can provide gains in units per transactions, increase store trips and conversions.

The younger the generation, the more interested they are in playing a game to earn points andPromotional and Loyalty  Print Solutions Millennials redeem rewards most often.

Loyalty programs can offer items such as:

Whether it is instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstakes to fit your application.

With our multiple printing techniques and variable imaging capabilities, Whitlam Group can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, Whitlam Group will provide you with high-impact game pieces that will give you astonishing results.

Some of the most popular loyalty programs include:

Design

When creating or deciding what promotional product will be best for your brand here are some tips to consider.

  1. You want to make sure that your consumers are aware of the promotion. This can be done by using advertisements, word of mouth, or social media.
  2. You want the promotional piece to cost worthy for your consumers. Meaning most consumers will be willing to participate in the promotion if it means possible getting a free product or an amount off their purchase/next purchase.
  3. You want the promotional piece to stand out. If you choose to do a peal and reveal or coupon that will be adhered to your product you don’t want it to blend in too much to your packaging design because then it may be over looked or not noticed by consumers.
  4. You want to make sure to include all the information the consumer needs to know of either the advertising for the promotional piece or on the promotional piece itself to ensure there will not be any confusion. This information could include an expiration date, date of when the piece can be redeemed/used, or a website that you can visit for more information/rules.

Solutions

Due to the COVID-19 pandemic stores are seeing an increase in online ordering but a significant decrease in walk-in customers. A solution to get consumers back in the stores is by launching a promotional product/campaign. This will increase the walk-in, brand awareness, and sales.

Whitlam Group are experts when it comes to printed promotional products such games and sweepstakes and coupons. If you feel like one of these solutions is right for you then contact us today and we can help you develop your promotional piece.

Download our infographic to see stats on promotional products.

Promotional and Loyalty  Print Solutions

 

 

 

 

 

Source: https://blog.accessdevelopment.com/2019-customer-loyalty-statistics#lmktg

 

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

[post_excerpt] =>

  Have you ever received a printed coupon or offer when you left a store, restaurant, or hotel? These printed pieces that may offer some sort of discount, promotional product, code, or game are called printed promotional products or loyalty …

The post Promotional and Loyalty Print Solutions appeared first on Whitlam Group.

[post_date_gmt] => 2020-07-09 14:13:14 [post_date] => 2020-07-09 14:13:14 [post_modified_gmt] => 2020-07-09 14:13:14 [post_modified] => 2020-07-09 14:13:14 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9509 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/promotional-and-loyalty-print-solutions/ [syndication_item_hash] => c9e6f8a8f62cbef22d9ff2e0c47dd124 [faf_featured_image] => 0 [faf_process_image] => 0,0,0,0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( [0] => 252 ) [post_tag] => Array ( [0] => 1023 ) [post_format] => Array ( ) ) )

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Food Security Labels

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In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way to get food delivered. Some of the third-party options include using apps such as Grub Hub, Door Dash, and Uber Eats.

With options for food delivery increasing so has consumer’s concern for their food security when using these new methods.

A recent trend that the food industry has begun to use to ensure food security is adding tamper-evident labels or seals to food during the delivery process. Although tamper-evident labels or seals have been used for years on products in other industries such as automotive and electronics it is new to the food industry. These labels are added to the containers or packaging of food at the restaurant before it leaves their facility. Tamper-evident labels or seals offer consumers reassurance that their order has remained untouched in transit from a restaurant to their door.

The most popular type of tamper-evident labels or seals being used are ones that have slits for security: when the label is removed, it separates into pieces, indicating that it has been tampered with. These labels can be put on a variety of different substrates such as paper bags, plastic bags, cardboard containers, plastic containers, and more.

FEATURES

DESIGN

Many tamper-evident labels used in the food industry have a simple and clean design to them with not many graphics or type on them. These labels can include a logo indicating where the food is from or simply just have the words “Eat Well” or “Enjoy” on them. Some may say “tamper-evident” on them indicated the reason for the label.

These labels can be any shape and size. However, we have seen most of them being small and either rectangular or circular and not being bigger than 2 to 3 inches.

OTHER MARKETS

Tamper-evident labels have been popular in other markets such as automotive and electronics for years and just recently have been used in the food industry. However, there are more industries that tamper-evident labels can have used in as well.

Hotel security labels are intended to be placed on the outside of a hotel room door covering the crease between the door and the door frame. These labels are placed here to after a room has been cleaned indicating to guests that the room was not tampered with or touched after it was cleaned and sanitized.

Other markets where tamper-evident labels can be used with the same concept as what we see happening on food products and hotel rooms are:

DIFFERENT SECURITY LABELING TYPES

There are three different types of security labeling techniques: tamper-evident labels, authentication labels, and track and trace labels. The best solutions for a product depending on what ways a product needs protection.

Tamper evident labels are printed on destructible substrates that can change the appearance or are destroyed when tampering such as removing or transferring the label occurs. If a product was tampered with and the label was removed or transferred, a tamper-evident label will show proof that the product tampered. One way the label will do this is by ripping into pieces and leaving evidence behind on the product showing that it was tampered with. Sometimes this can be strips of the label itself or it can be the word “void” repeated over the area that the label was adhered to.

Authentication labels incorporate combinations of security features that can be visually seen or identified and easy to verify. These security features can be checked by anyone within the supply chain. Visual authentication includes barcodes, special inks, holograms, watermarks, embossing, and more. Authentication labels can also contain hidden security features such as invisible images or text, hidden barcodes, digital authentication, markers, retro-reflective technology, optical variable devices, and more. Hidden features can be verified by special lighting, magnification, technology, and software. Authentication labels are nearly impossible to copy or imitate.

Track and trace features can be visual or hidden and can be added to products, pallets, or shipping containers. This unique marker can be monitored through the whole process of the supply chain. This feature requires special management data technology and software. Track and Trace solutions allow products to be traced from production all the way down the supply chain till the product reaches the consumer’s hands which allows the consumer to verify where the product came from and where it traveled from the time it left the manufacturing facility. With this information, the consumer will be able to identify if the product was tampered with, and if the product is authentic.

The post Food Security Labels appeared first on Whitlam Group.

[post_excerpt] =>

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way …

The post Food Security Labels appeared first on Whitlam Group.

[post_date_gmt] => 2020-06-11 19:05:35 [post_date] => 2020-06-11 19:05:35 [post_modified_gmt] => 2020-06-11 19:05:35 [post_modified] => 2020-06-11 19:05:35 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9373 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/food-security-labels/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/food-security-labels/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/food-security-labels/ [syndication_item_hash] => 3b89109cdf44a71207868f348ddf5d30 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 10054 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:https://www.whitlam.com/wp-content/uploads/2020/06/SecurityFoodLabel-PhotoChoice4.jpg

Image process :: Saving local image

grab remote location : https://www.whitlam.com/wp-content/uploads/2020/06/SecurityFoodLabel-PhotoChoice4.jpg

Image exists, checking for same file size

Replacing images : - ON

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way to get food delivered. Some of the third-party options include using apps such as Grub Hub, Door Dash, and Uber Eats.

With options for food delivery increasing so has consumer’s concern for their food security when using these new methods.

A recent trend that the food industry has begun to use to ensure food security is adding tamper-evident labels or seals to food during the delivery process. Although tamper-evident labels or seals have been used for years on products in other industries such as automotive and electronics it is new to the food industry. These labels are added to the containers or packaging of food at the restaurant before it leaves their facility. Tamper-evident labels or seals offer consumers reassurance that their order has remained untouched in transit from a restaurant to their door.

The most popular type of tamper-evident labels or seals being used are ones that have slits for security: when the label is removed, it separates into pieces, indicating that it has been tampered with. These labels can be put on a variety of different substrates such as paper bags, plastic bags, cardboard containers, plastic containers, and more.

FEATURES

DESIGN

Many tamper-evident labels used in the food industry have a simple and clean design to them with not many graphics or type on them. These labels can include a logo indicating where the food is from or simply just have the words “Eat Well” or “Enjoy” on them. Some may say “tamper-evident” on them indicated the reason for the label.

These labels can be any shape and size. However, we have seen most of them being small and either rectangular or circular and not being bigger than 2 to 3 inches.

OTHER MARKETS

Tamper-evident labels have been popular in other markets such as automotive and electronics for years and just recently have been used in the food industry. However, there are more industries that tamper-evident labels can have used in as well.

Hotel security labels are intended to be placed on the outside of a hotel room door covering the crease between the door and the door frame. These labels are placed here to after a room has been cleaned indicating to guests that the room was not tampered with or touched after it was cleaned and sanitized.

Other markets where tamper-evident labels can be used with the same concept as what we see happening on food products and hotel rooms are:

DIFFERENT SECURITY LABELING TYPES

There are three different types of security labeling techniques: tamper-evident labels, authentication labels, and track and trace labels. The best solutions for a product depending on what ways a product needs protection.

Tamper evident labels are printed on destructible substrates that can change the appearance or are destroyed when tampering such as removing or transferring the label occurs. If a product was tampered with and the label was removed or transferred, a tamper-evident label will show proof that the product tampered. One way the label will do this is by ripping into pieces and leaving evidence behind on the product showing that it was tampered with. Sometimes this can be strips of the label itself or it can be the word “void” repeated over the area that the label was adhered to.

Authentication labels incorporate combinations of security features that can be visually seen or identified and easy to verify. These security features can be checked by anyone within the supply chain. Visual authentication includes barcodes, special inks, holograms, watermarks, embossing, and more. Authentication labels can also contain hidden security features such as invisible images or text, hidden barcodes, digital authentication, markers, retro-reflective technology, optical variable devices, and more. Hidden features can be verified by special lighting, magnification, technology, and software. Authentication labels are nearly impossible to copy or imitate.

Track and trace features can be visual or hidden and can be added to products, pallets, or shipping containers. This unique marker can be monitored through the whole process of the supply chain. This feature requires special management data technology and software. Track and Trace solutions allow products to be traced from production all the way down the supply chain till the product reaches the consumer’s hands which allows the consumer to verify where the product came from and where it traveled from the time it left the manufacturing facility. With this information, the consumer will be able to identify if the product was tampered with, and if the product is authentic.

The post Food Security Labels appeared first on Whitlam Group.

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Food Security Labels

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way to get food delivered. Some of the third-party options include using apps such as Grub Hub, Door Dash, and Uber Eats.

With options for food delivery increasing so has consumer’s concern for their food security when using these new methods.

A recent trend that the food industry has begun to use to ensure food security is adding tamper-evident labels or seals to food during the delivery process. Although tamper-evident labels or seals have been used for years on products in other industries such as automotive and electronics it is new to the food industry. These labels are added to the containers or packaging of food at the restaurant before it leaves their facility. Tamper-evident labels or seals offer consumers reassurance that their order has remained untouched in transit from a restaurant to their door.

The most popular type of tamper-evident labels or seals being used are ones that have slits for security: when the label is removed, it separates into pieces, indicating that it has been tampered with. These labels can be put on a variety of different substrates such as paper bags, plastic bags, cardboard containers, plastic containers, and more.

FEATURES

DESIGN

Many tamper-evident labels used in the food industry have a simple and clean design to them with not many graphics or type on them. These labels can include a logo indicating where the food is from or simply just have the words “Eat Well” or “Enjoy” on them. Some may say “tamper-evident” on them indicated the reason for the label.

These labels can be any shape and size. However, we have seen most of them being small and either rectangular or circular and not being bigger than 2 to 3 inches.

OTHER MARKETS

Tamper-evident labels have been popular in other markets such as automotive and electronics for years and just recently have been used in the food industry. However, there are more industries that tamper-evident labels can have used in as well.

Hotel security labels are intended to be placed on the outside of a hotel room door covering the crease between the door and the door frame. These labels are placed here to after a room has been cleaned indicating to guests that the room was not tampered with or touched after it was cleaned and sanitized.

Other markets where tamper-evident labels can be used with the same concept as what we see happening on food products and hotel rooms are:

DIFFERENT SECURITY LABELING TYPES

There are three different types of security labeling techniques: tamper-evident labels, authentication labels, and track and trace labels. The best solutions for a product depending on what ways a product needs protection.

Tamper evident labels are printed on destructible substrates that can change the appearance or are destroyed when tampering such as removing or transferring the label occurs. If a product was tampered with and the label was removed or transferred, a tamper-evident label will show proof that the product tampered. One way the label will do this is by ripping into pieces and leaving evidence behind on the product showing that it was tampered with. Sometimes this can be strips of the label itself or it can be the word “void” repeated over the area that the label was adhered to.

Authentication labels incorporate combinations of security features that can be visually seen or identified and easy to verify. These security features can be checked by anyone within the supply chain. Visual authentication includes barcodes, special inks, holograms, watermarks, embossing, and more. Authentication labels can also contain hidden security features such as invisible images or text, hidden barcodes, digital authentication, markers, retro-reflective technology, optical variable devices, and more. Hidden features can be verified by special lighting, magnification, technology, and software. Authentication labels are nearly impossible to copy or imitate.

Track and trace features can be visual or hidden and can be added to products, pallets, or shipping containers. This unique marker can be monitored through the whole process of the supply chain. This feature requires special management data technology and software. Track and Trace solutions allow products to be traced from production all the way down the supply chain till the product reaches the consumer’s hands which allows the consumer to verify where the product came from and where it traveled from the time it left the manufacturing facility. With this information, the consumer will be able to identify if the product was tampered with, and if the product is authentic.

The post Food Security Labels appeared first on Whitlam Group.

[post_excerpt] =>

In recent years food delivery has been becoming more and more popular with consumers. Not only do many restaurants offer delivery but there are third-party options to get your food delivered as well offering a more convenient and easy way …

The post Food Security Labels appeared first on Whitlam Group.

[post_date_gmt] => 2020-06-11 19:05:35 [post_date] => 2020-06-11 19:05:35 [post_modified_gmt] => 2020-06-11 19:05:35 [post_modified] => 2020-06-11 19:05:35 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9373 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/food-security-labels/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/food-security-labels/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/food-security-labels/ [syndication_item_hash] => 3b89109cdf44a71207868f348ddf5d30 [faf_featured_image] => 0 [faf_process_image] => 0 ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( ) [post_tag] => Array ( [0] => 10054 ) [post_format] => Array ( ) ) )

FAF deciding on filters on post to be syndicated:

Cannabis Labels

Array ( [post_title] => Cannabis Labels [post_content] =>

 

In 1996 California became the first state to legalize medical cannabis. This sparked a trend that spread throughout most of the United States since. As more states are legalize the medical cannabis market has grown more then 310% globally within the past 4-5 years.

In 2012, Colorado and Washington became the first states to legalize cannabis for recreational use. Since then, other states have joined them, including Whitlam Groups home state of Michigan.

In 2019 the cannabis packaging market in the US was valued at $101.48 billion. By 2025 this market is expected to reach $297.51 billion. This is a 22.59% growth rate within a 6-year period.

As the medical and recreational cannabis markets grow rapidly it is necessary to have suitable packaging for your cannabis products. Due to various government regulations across the globe, the packaging of cannabis is of the upmost importance. Let’s look at some of the design and packaging trends within the cannabis market.

Green Packaging

One trend that we have noticed to be popular within the cannabis market is green packaging. Green packaging uses materials that are recyclable, biodegradable, and compostable.

Cannabis is promoted as on all-natural solutions so making sure the packaging is eco-friendly is important to promote an image of environmental consciousness. Some eco-friendly solutions include

Compliance Needs              

Making sure your packaging has shelf-appeal while complying with packaging laws is important when designing the right packaging solutions. While creative design is important for image appeal, complying with regulations and requirements are important for brand-trust.

Before designing your packaging product, it is important to check with your state regulations and other requirements for cannabis. It is important that before starting packaging production you share the regulations and requirements with your packaging manufacture.

Labeling requirements for cannabis products vary in each state, but there are general labeling requirements for all cannabis products. Products with more THC have a more pronounced testing and labeling requirements than products that are more marijuana-based.

One requirement for cannabis labels is that it must include the potency of marijuana and concentrates. This information can be displayed in two ways on a label. One way is to have the font be no smaller than 10-point font, bold, framed, and in a font that is at least two sizes bigger than the other label text. The second way is to have the font be no smaller than 10-point font, bold, framed, and highlighted with a bright noticeable color.

When displaying the percentage levels for cannabinoids on labels it should be shown by range and appear from lowest to highest concentration. All marijuana-infused products must also have a potency statement.

For mor information regarding laws and regulations on labeling and selling of marijuana in Michigan please visit this link: https://www.michigan.gov/lara/0,4601,7-154-89334_79571—,00.html

 Creative Design

 When designing cannabis packaging it is important to first know who your audience will be. The cannabis market is not a one-size-fits-all proposition though. Different demographics find different benefits from THC and CBD. Each consumer group is also split between using for health and wellness or for recreational purposes.

There is also a growing market for dog’s as well. Reports indicate that cannabis products for pets could reach a $1 billion industry by 2022.

It is important to create a design that will appeal to the demographic you want to target. If so you are targeting different demographics it is important to keep your design appealing to all. In order to keep your design sophisticated and appealing here are a few design characteristics to keep in mind:

Users should be able to distinguish between recreational and medicinal cannabis products. It is important to ensure that your design is appealing to consumers as well as having them be able to tell the difference between medicinal and recreational products by the design of the packaging.

Here are some design options that are associated with different demographic groups.

Luxury

A luxury design can be used for an upscale look. This can attract a more mature, discerning demographic. Some design aspects that we see with a luxury look include foil accents, subdued color palettes, simplified shapes, clean lines, and elegant typography.

Natural

This design trends show cases the natural aspect of cannabis products. This design can be used when targeting the more health-conscious demographic. Some ways you can create a natural design in your packaging and labels is by using earthly colors like greens and browns, and also using words/language that have a more natural feel such as “whole”, “raw”, and “organic.” For more information on other natural solutions read above on green packaging.

Minimalist

A minimalist design can give your brand a stylish, contemporary look that is subtle but still communicates the quality of your product. A Minimalist design can be portrayed as boring or plane but there are a few techniques that you can be creative with this type of design that can be very appealing. Making sure to only use 2 or 3 colors and using clean geometric shapes are known to be appealing and eye catching. This design can attract younger and new customers.

Health

Medical cannabis is legal in more states than recreational cannabis is which means there are more opportunity to tap into the medical cannabis market. Taking advantage of the medical aspect of your product by using medical or pharmaceutical symbols and colors can add legitimacy to your business and appeal to medical users. Highlighting the health benefits by adding statements like “pain relief,” or “anti-inflammatory” can also be appealing.

With Whitlam Group’s Marketing and In-House Graphics team we can help you design an outstanding label that appeals to the demographic you are trying to target for your cannabis products. Contact us today for more information and help to get started with your labeling needs.

The post Cannabis Labels appeared first on Whitlam Group.

[post_excerpt] =>

  In 1996 California became the first state to legalize medical cannabis. This sparked a trend that spread throughout most of the United States since. As more states are legalize the medical cannabis market has grown more then 310% globally …

The post Cannabis Labels appeared first on Whitlam Group.

[post_date_gmt] => 2020-05-05 12:30:12 [post_date] => 2020-05-05 12:30:12 [post_modified_gmt] => 2020-05-05 12:30:12 [post_modified] => 2020-05-05 12:30:12 [post_status] => publish [comment_status] => closed [ping_status] => closed [guid] => https://www.whitlam.com/?p=9256 [meta] => Array ( [enclosure] => Array ( [0] => ) [syndication_source] => Blog – Whitlam Group [syndication_source_uri] => https://www.whitlam.com [syndication_source_id] => http://www.whitlam.com/blog/feed/ [rss:comments] => https://www.whitlam.com/2020/cannabis-labels/#respond [wfw:commentRSS] => https://www.whitlam.com/2020/cannabis-labels/feed/ [syndication_feed] => http://www.whitlam.com/blog/feed/ [syndication_feed_id] => 46 [syndication_permalink] => https://www.whitlam.com/2020/cannabis-labels/ [syndication_item_hash] => d3c19dbc8a0649047ea714dde8fd7f4e ) [post_type] => post [post_author] => 1 [tax_input] => Array ( [category] => Array ( [0] => 252 [1] => 14 ) [post_tag] => Array ( [0] => 1023 ) [post_format] => Array ( ) ) )

Doing filter:faf_image_filter

Execute image filter

Image process

Local save:https://www.whitlam.com/wp-content/uploads/2020/05/cbd-cider.jpg

Image process :: Saving local image

grab remote location : https://www.whitlam.com/wp-content/uploads/2020/05/cbd-cider.jpg

Image exists, checking for same file size

Replacing images : - ON

 

In 1996 California became the first state to legalize medical cannabis. This sparked a trend that spread throughout most of the United States since. As more states are legalize the medical cannabis market has grown more then 310% globally within the past 4-5 years.

In 2012, Colorado and Washington became the first states to legalize cannabis for recreational use. Since then, other states have joined them, including Whitlam Groups home state of Michigan.

In 2019 the cannabis packaging market in the US was valued at $101.48 billion. By 2025 this market is expected to reach $297.51 billion. This is a 22.59% growth rate within a 6-year period.

As the medical and recreational cannabis markets grow rapidly it is necessary to have suitable packaging for your cannabis products. Due to various government regulations across the globe, the packaging of cannabis is of the upmost importance. Let’s look at some of the design and packaging trends within the cannabis market.

Green Packaging

One trend that we have noticed to be popular within the cannabis market is green packaging. Green packaging uses materials that are recyclable, biodegradable, and compostable.

Cannabis is promoted as on all-natural solutions so making sure the packaging is eco-friendly is important to promote an image of environmental consciousness. Some eco-friendly solutions include

Compliance Needs              

Making sure your packaging has shelf-appeal while complying with packaging laws is important when designing the right packaging solutions. While creative design is important for image appeal, complying with regulations and requirements are important for brand-trust.

Before designing your packaging product, it is important to check with your state regulations and other requirements for cannabis. It is important that before starting packaging production you share the regulations and requirements with your packaging manufacture.

Labeling requirements for cannabis products vary in each state, but there are general labeling requirements for all cannabis products. Products with more THC have a more pronounced testing and labeling requirements than products that are more marijuana-based.

One requirement for cannabis labels is that it must include the potency of marijuana and concentrates. This information can be displayed in two ways on a label. One way is to have the font be no smaller than 10-point font, bold, framed, and in a font that is at least two sizes bigger than the other label text. The second way is to have the font be no smaller than 10-point font, bold, framed, and highlighted with a bright noticeable color.

When displaying the percentage levels for cannabinoids on labels it should be shown by range and appear from lowest to highest concentration. All marijuana-infused products must also have a potency statement.

For mor information regarding laws and regulations on labeling and selling of marijuana in Michigan please visit this link: https://www.michigan.gov/lara/0,4601,7-154-89334_79571—,00.html

 Creative Design

 When designing cannabis packaging it is important to first know who your audience will be. The cannabis market is not a one-size-fits-all proposition though. Different demographics find different benefits from THC and CBD. Each consumer group is also split between using for health and wellness or for recreational purposes.

There is also a growing market for dog’s as well. Reports indicate that cannabis products for pets could reach a $1 billion industry by 2022.

It is important to create a design that will appeal to the demographic you want to target. If so you are targeting different demographics it is important to keep your design appealing to all. In order to keep your design sophisticated and appealing here are a few design characteristics to keep in mind: