“Catalyst” is part of the company’s strategy to cater to the demands of customised packaging; the technology enables the firm to broaden its range with a host of new products and services.
The online shop can now offer paperboard boxes with print runs starting from 25 items for some ranges, while the catalogue contains over 300 different combinations of format, size and customisation options.
Boxes are made from creased, die-cut and glued 360-gsm pure cellulose paperboard, five food-contact packaging products are now available, including trays, containers and deluxe takeaway boxes, made from Delipac paperboard and printed with food-safe inks.
The new production line now offers the option of three different finishes using cold lamination as well as 3D and selective varnish.
The core of the line is the digital HP Indigo 30000 system, with its integrated priming module that can print paperboard up to 450 gsm in CMYK.
The Harris & Bruno ExelCoat ZR30 inline coating machine offers an efficient way of applying UV varnishes, producing the various protective finishes required on packaging products.
Paolo Roatta, managing director at Pixartprinting, said: “When honing Catalyst, we set ourselves two objectives: on the one hand, to offer our customers a new tool to grow their business; and on the other, to attract new users who, because of the way packaging has been offered up to now, have not previously had access to this type of product.”
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