Designed for an air of luxury indulgence and luxury gifting, the box is being used for the brand’s Cabinet range, and is designed to offer consumers a memorable opening experience, while reflecting the brand’s reputation for being fresh, creative and innovative.
The pack makes use of two separate opening devices.
A ribbon-pull drawer houses the bottom layer of chocolates while the fixed tray for the top layer features a jacket style magnetic lid closure.
The drawer has a high quality ribbon-pull and the closure delivers an audible click, both features contributing to the ‘reveal’ of the chocolates and generating a sense of excitement and anticipation for the consumer.
The premium quality image of Hotel Chocolat is conveyed through the use of a heavy coverage deboss repeat pattern of the jacket lid, while the logo is foiled in black, white and clear foil onto two different shades of grey colourplan, one for each of the classic and dark pack varieties. Contrasting black gloss foil is used on the two box sides to further enhance the luxury positioning.
Kelly Laverick, product developer at Hotel Chocolat, said: “We are delighted with the pack and the service we have received from Pollard. Our brief was to make this box sleek, elegant and designed to give as a truly luxurious gift – this was fully met by Pollard, from the construction through to design and finishing.”
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