Product marketing is an ever changing field and new ways to advertise your product are always being introduced. If you ever want to take a crash course in product marketing and branding, just take a walk through your local grocery store. You will find that every square foot of space is dedicated to advertising products and steering you toward the products that they want you to buy. The products themselves are all easily identifiable and set themselves apart from the competition. If you look closely you will see that the vast majority of products use Shrink Sleeve Marketing to catch the customer’s eye. A Shrink Sleeve Labels are a plastic film that wraps around the product in question to give it 360 degrees of marketable space. Companies use it to print nutritional information, expiration dates, giveaways, advertising material and much more. The graphics are eye catching and you can really make your product stand out for very little cost. In fact, Shrink Sleeve Marketing is one of the most economical ways to brand your product and make it stand out.
With the new emphasis on buying green products, Shrink Sleeves are gaining even more popularity. They have always been made out of varying thicknesses of materials like PVC, PETG, OPP, OPS, which are all recyclable. So savvy marketers are creating Shrink Sleeve Designs that have a perforation on the label that allows you to tear it off and recycle the label. That will give the product in question a big bonus to its marketability by utilizing what was probably there anyway.
Different printing methods can be used depending on the material that the label is made from. You can get a very subdued and old fashioned look or a vibrant and eye catching graphic heavy label without breaking the budget. Many Shrink Sleeve Manufacturers have given their product a very cutting age look while adding to the security of the product. If you look at some of the more popular energy drinks and health shakes you will see that the label covers the entire product and you have to peel off a portion to get to the cap and open it. That is added security against people tampering with the product. Some of the plastic caps can be opened and resealed without the customer being able to tell the difference. If the plastic label has been torn or removed then anyone can tell that the product is no longer trustworthy and should be thrown away.
Source: Shrink Sleeve Blog