Luxlait cites the sleek injection moulded PP EasySnacking container, which includes a stylish spoon in the lid and makes eating on-the-go an indulgent experience, as one of the reasons that sales have surpassed expectations.
Another major benefit, according to Luxlait, are the transparent lids in striking colours – one for each flavour – which afford end-users a glimpse of the beautiful pattern from the coulis on top of the frozen yoghurt.
Jérôme Lejeune, the company’s purchase manager, said: “We chose the EasySnacking pot because we were intrigued by the general look and feel of it. It conveys something modern and young, and even has a dash of ergonomic design because it is so soft and smooth. Further, we appreciate the integral, organically-formed spoon, which is quite solid and therefore perfect for scooping frozen yogurt.
“Sales have surpassed our expectations, and part of our success lies in the packaging. We have been working with RPC Superfos for more than 15 years now, and know the company as a serious packaging supplier who regularly visits us and presents new packaging ideas to us. The idea of using the EasySnacking pack was spot on.”
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