Company is reportedly the first to use the environmentally friendly E6PR ring. Made of barley and wheat ribbons used in the brewing process, it also provides the strength to hold cans through distribution.
For some of us, the image of wildlife trapped in plastic beverage carriers is etched in our retinas. Typically used for six-packs of beer or soft drinks, these carriers hold cans together, but often end up in oceans where wildlife can become entrapped and even poisoned by them upon ingestion.
Source: Greener Package - Knowledge exchange for sustainable packaging.