• Home
  • Submit news
  • Advertise with us
  • Home
  • Submit news
  • Advertise with us
Converter News
  • Converting
  • Print News
  • Food
  • Packaging
  • Manufacturing
  • Paper
  • Plastic
  • Nonwovens
Menu
  • Converting
  • Print News
  • Food
  • Packaging
  • Manufacturing
  • Paper
  • Plastic
  • Nonwovens
loading...
BREAKING NEWS
  • Manhattan Associates partners with robotics companies, automation provider and consultant
  • DOE recognizes Better Buildings Initiative partners
  • Zebra Technologies to acquire Profitect Inc.
  • Merck acquires Peloton Therapeutics for $1 billion
  • Making the Case for Lift Truck/MRO, Maintain and sustain your operations
  • IBM delivers basics of blockchain for logistics
  • Essity Divests Stake in Turkish Buisness
  • Mallinckrodt sues US health agencies after Medicaid changes
  • I.D. Images appoints two new account executives
  • Weldon Celloplast to distribute TrojanLabel equipment in India
Home Sleek aluminum for Nivea
Sleek aluminum for Nivea

Sleek aluminum for Nivea

on: July 06, 2018In:
Print Email
Nivea, one of the world’s most popular deodorants, has a new look for its female range in a tall, sleek, and shaped aluminum aerosol can.

The container was designed by Beiersdorf, owner of the Nivea brand, and manufactured by Ardagh Group. The three-year redesign process, one of the most important marketing projects in the brand’s history, has been carefully managed at all stages to meet advanced technical requirements and customer specifications.

A key aspect of the program were the two state-of-the-art multiple-stage necking systems at Ardagh’s specialist aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped long sleek can in the most efficient and precise way.

The design was extensively market tested for consumer reaction and comment. The favorable response, together with an improved shelf stand-out – the can is 9 mm taller than its predecessor – contributed to its recent successful launch in Europe.

Bernhard Meier, Commercial Director at Ardagh’s metal division, explained: “With our long-standing customer, Beiersdorf, we investigated various technologies at the cutting edge of aerosol can production. As a result, we believe we have set new standards for high-quality metal packaging for today’s consumer.”

Klaus-Peter Stange, Global Packaging Research & Development at Beiersdorf, added, ““Finding an optimum production solution for this sleek new design was crucial and we are very pleased with the outcome of what has been a very complex but rewarding project. Ardagh’s commitment to excellence throughout this project was much appreciated.”

Pat Reynolds
VP Editor Emeritus

Source: Packaging World - Packaging news, trends & innovations
More...

Share 0
Tweet
Share
Share
Share
  • Previous

    Baker Labels makes print investment to boost quality and production

  • Next

    UBM EMEA celebrate another successful Safety & Health Expo

Facebook