The smaller packs give consumers a sense of control over snacking, portion and mindfulness over sugar intake in foods and soft drinks, said Euromonitor.
The 0-50g pack size band holds the largest share of retail food packaging volumes globally. And as global volumes went up by 3% over 2015 to reach almost two trillion units, the 0-50g size band also experienced the biggest rise.
This trend is set to continue with the 0-50g size band posting a 4% annual growth to 2020.
Euromonitor said the significance and ongoing popularity of the smallest size band is primarily due to the need for immediate affordability in rural areas of developing countries across Asia, Latin America and the Middle East and Africa. These three regions together account for some 65% of the 0-50g size band.
The packaging data also found:
- Japan and the US account for half of global ready meals packaging in 2015
- Brazil will account for over 40% of beverage packaging growth in Latin America over 2015-2020
- Oral care, hair care and skin care are strong product category highlights for packaging, accounting for 64% of global beauty packaging volume growth
- Global demand for dog and cat food packaging exceeded 40 billion packs in 2015
- The plastic pouch is another winner in home care packaging and enjoyed global volume growth of 7% in 2015
Rosemarie Downey, head of packaging at Euromonitor, said: “Snacking, portion control and consumer mindfulness over sugar intake are pertinent trends in foods and soft drinks behind the movement to buy in smaller quantities and supported by a number of government initiatives that address national health concerns like sugar intake and obesity.
Affordability is another factor that strengthens the success of the going smaller trend, also apparent in beauty, home care and premium alcoholic beverages. Within foods, the impact of snacking and portion control is a trend that now also goes beyond the traditional snacking echelons of the confectionery, biscuits and savoury snacks categories as a greater array of single-serve products are sold as snacks and often in rigid plastic or flexible packaging for that all-important consumer convenience as witnessed in new product launches.”
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