It offers purchasers the chance to win £1000, and 10 runner-up prizes of £100 when they buy one of the 330ml bottles.
Running from June until October in all of its stockists across the UK, the promotion will target both existing and loyal customers, boost sales and gather vital data capture.
The promotion offers one lucky milkshake purchaser the chance to win £1000, with 10 other runner-up prizes of £100 each. Every 330ml bottle of Shaken Udder milkshake will carry a special promotional label with a unique code printed on the inside. This code can be entered on the Shaken Udder website where entrants will find out immediately if they’re a winner.
“Over the last few years we’ve focused much of our marketing on social media, competitions and giveaways. This year, with so many new launches and developments happening within the brand, we wanted to invest in a strong on-pack promotion that will help raise the profile of Shaken Udder and boost sales during the summer months. We also know it will delight our customers and help get them involved in the brand,” explained Jodie Farran, co-founder, Shaken Udder.
Much of the promotional investment has been in developing a special shrink wrap label. This has been designed by MediaVita and printed by CCL. “The label is very striking and allows our brand to stand out really well on the shelf,” added Farran.
“Our customers love competitions and I know this promotion will be very popular. We expect it to boost our rate of sale for retail at this key time of the year and will also provide us with a new insight into our customer base and allow us to connect with them even more.”
The promotion will run from June until October (whilst stocks last) in Sainsbury’s, Tesco, Waitrose, Ocado and EOE Co-op.
Source: News – Packaging News