An initial 20 stores in Central and West London will offer the paper cup bin encouraging ‘from-street-to-in-store’ disposal.
Starbucks is encouraging all ‘to go’ customers to return any take-away paper cups back into store, not only Starbucks cups.
Working with Veolia, the coffee chain has been trialling the initiative back of house.
Each bin features clearly indicated sections for consumers to tip away excess liquid, remove the sleeve and lid and then stack their cup separately.
The cup can be recycled through the store’s waste collection, rather than relying on local recycling facilities.
The Hubbub Square Mile Challenge features a variety of businesses and Hubbub introducing coffee cup recycling facilities across the city in London in April 2017.
Simon Redfern, vice president communications for Starbucks Europe, said: “This new bin design is a significant way to test not only how cups can be recycled in our stores but also how people will embrace the new behaviour.
“Paper cup waste is a complex but important issue across the industry. To help tackle it, our strategy focuses on increasing ways we can reduce, reuse and recycle and these new bins provide a way for customers to help us make a difference.
“We’re asking customers to help us test this new approach so we can learn what works.”
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